Download pptx - Panda & Penguin Google Algorithm Updates - Your Questions Answered - Slingshot SEO

CASEY SZULCStatistician

Slingshot Tenure: [email protected]

JESSE LAFFENDirector of SEO Performance

INTRODUCTIONS

Slingshot Tenure: [email protected]

@jlaffen

+Jesse Laffen

@SlingshotSEO | www.SlingshotSEO.com


PENGUIN» APRIL 24, 2012

PENGUIN » APRIL 24, 2012

Targeted those using “aggressive webspam tactics”

» Keyword stuffing» Low quality article marketing and blog spam» Overuse of exact match anchor text» Overuse of exact match domains» Link schemes» Unnatural link profiles



PANDA» FEBRUARY 23, 2011

PANDA 3.6» APRIL 27, 2012

PANDA » FEBRUARY 23, 2012

PANDA 3.6 » APRIL 27, 2012

» Overall Site Quality» Duplicate Content» Content Farms» Excessive Ads above the fold» Rolling update (continuous changes)



SIMILARITIESbetween penguin & panda

PENGUIN & PANDA SIMILARITIES

» WEBSPAM FILTERS not manual penalties or “Algorithm Updates.”

» Both have SITE-WIDE IMPACTS



DIFFERENCESbetween penguin & panda


PANDA» Targeted Webspam » Targeted Content

PENGUIN

» Affects roughly 3.1% of English queries

» Affects roughly 12%

queries refreshed only affects a few websites

» “Not focused on improving quality search results” –Rand Fishkin

» Has had rolling updates since February 23, 2011



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