Closer Than EverFull Digital Strategy
Erica GrableADV 4204/18/16
Pampers Now
• Takes pride in quality of products
• Mom oriented • Customer articles• Customers come first
Campaign Objectives
Expand Target Market
Boost brand awareness and reputation
The Big Idea
Introduce Pampers as part of the family
Build strong long lasting relationships
Campaign Timeline1. Revamp Website
2. Reform Social Media
3. Advertisements & Commercials
4. Host Events
Online Advertising
Search Engine Marketing
Updated Website
Display Ads
Social Media
#PampersFamilyBoost brand “makeover”
Share relevant articles
Direct customer to brand site
Encourage customers to share their experiences
Campaign Events
Major US Cities
Carnival Themed
All Families Welcome
Metrics & Measurement of Success
Click Through RatesGrowth of Sales
Number of “Non-Mom” Customers Gained
Time Spent On Site
Followers Acquired