CULTURE BOOK amp ORIENTATION PACKET
2 PACKBACK BRAND AMBASSADOR PROGRAM
3 PACKBACK BRAND AMBASSADOR PROGRAM
SECTION THREE
Becoming an Ambassador32 The Interview Process33 The Pending Stage34 FAQ amp Contact Information35 Meet our Ambassadors
SECTION TWO
Learn about Packback18 Our Products19 Why we exist20 Our Founding Story23 How Wersquove Grown25 Meet our Investors26 Meet the Team
SECTION ONE
Introduction to the Program6 What is Packback7 Program Overview8 Our National Membership10 A Peek into the Program11 What Yoursquoll Gain 13 The Program Structure14 The Program Requirements16 Testimonials
4 PACKBACK BRAND AMBASSADOR PROGRAM
Four years to decide how you want to spend the next 70 or so
years of your life to decide what matters to you enough that you
want to devote your life to it Four years to discover experience
experiment create and become the leader you dreamed you would
be when you were five years old Therersquos no reason to wait until
yoursquore older to take control of your education and your future
In the next four years you can do anything and become
anyoneand Packback is here to help
You have four years in college
5 INTRODUCTION TO THE PROGRAM
Introduction to the Program
SECTION ONE
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
2 PACKBACK BRAND AMBASSADOR PROGRAM
3 PACKBACK BRAND AMBASSADOR PROGRAM
SECTION THREE
Becoming an Ambassador32 The Interview Process33 The Pending Stage34 FAQ amp Contact Information35 Meet our Ambassadors
SECTION TWO
Learn about Packback18 Our Products19 Why we exist20 Our Founding Story23 How Wersquove Grown25 Meet our Investors26 Meet the Team
SECTION ONE
Introduction to the Program6 What is Packback7 Program Overview8 Our National Membership10 A Peek into the Program11 What Yoursquoll Gain 13 The Program Structure14 The Program Requirements16 Testimonials
4 PACKBACK BRAND AMBASSADOR PROGRAM
Four years to decide how you want to spend the next 70 or so
years of your life to decide what matters to you enough that you
want to devote your life to it Four years to discover experience
experiment create and become the leader you dreamed you would
be when you were five years old Therersquos no reason to wait until
yoursquore older to take control of your education and your future
In the next four years you can do anything and become
anyoneand Packback is here to help
You have four years in college
5 INTRODUCTION TO THE PROGRAM
Introduction to the Program
SECTION ONE
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
3 PACKBACK BRAND AMBASSADOR PROGRAM
SECTION THREE
Becoming an Ambassador32 The Interview Process33 The Pending Stage34 FAQ amp Contact Information35 Meet our Ambassadors
SECTION TWO
Learn about Packback18 Our Products19 Why we exist20 Our Founding Story23 How Wersquove Grown25 Meet our Investors26 Meet the Team
SECTION ONE
Introduction to the Program6 What is Packback7 Program Overview8 Our National Membership10 A Peek into the Program11 What Yoursquoll Gain 13 The Program Structure14 The Program Requirements16 Testimonials
4 PACKBACK BRAND AMBASSADOR PROGRAM
Four years to decide how you want to spend the next 70 or so
years of your life to decide what matters to you enough that you
want to devote your life to it Four years to discover experience
experiment create and become the leader you dreamed you would
be when you were five years old Therersquos no reason to wait until
yoursquore older to take control of your education and your future
In the next four years you can do anything and become
anyoneand Packback is here to help
You have four years in college
5 INTRODUCTION TO THE PROGRAM
Introduction to the Program
SECTION ONE
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
4 PACKBACK BRAND AMBASSADOR PROGRAM
Four years to decide how you want to spend the next 70 or so
years of your life to decide what matters to you enough that you
want to devote your life to it Four years to discover experience
experiment create and become the leader you dreamed you would
be when you were five years old Therersquos no reason to wait until
yoursquore older to take control of your education and your future
In the next four years you can do anything and become
anyoneand Packback is here to help
You have four years in college
5 INTRODUCTION TO THE PROGRAM
Introduction to the Program
SECTION ONE
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
5 INTRODUCTION TO THE PROGRAM
Introduction to the Program
SECTION ONE
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
6 INTRODUCTION TO THE PROGRAM
Packback is a student-founded and student-run company that
has started a national movement for affordable textbooks
Packback was founded by four undergrad students from Illinois
State University who hated spending hundreds on textbooks
every semester that they rarely ever needed for class The
founders wanted to create a solution to a broken textbook
industry that put studentsrsquo needs first helping them take control
over how they rented their textbooks so theyrsquod never have to
overpay for a textbook again Packbackrsquos revolutionary $5 or less
One-Day eTextbook Rentals were born
We think that a college education should give students a great
futurenot a lifetime of debt Because of this wersquove created
textbook solutions that help students save money and get more
value out of their textbooks including our One-Day eTextbook
Rentals and our Price Comparison engine for finding the best
prices when buying and selling books
VISIT PACKBACKBOOKSCOM
Be sure to explore the Packback website to learn more about our products and how we help save students money
WHAT IS PACKBACK
Packback is putting an end to expensive textbooks
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
7 INTRODUCTION TO THE PROGRAM
INTRODUCTION
The Brand Ambassador Program
The Packback Brand Ambassador program is made up of the coun-
tryrsquos top student leaders and entrepreneurs working together to
help save other students money by leading a movement for afford-
able textbooks Our Brand Ambassadors are the most important
part of the Packback team they are our eyes ears and voices at
their individual campus Packbackrsquos Ambassadors are on-campus
entrepreneurs who take ownership over their projects ideas and
the Packback mission to make education affordable
If selected to become a Brand Ambassador yoursquoll help us spread
the word about affordable textbook options and empower other
students to take control over their education Yoursquoll learn in-demand
skills by working as a part of our team on real projects for our
student-founded startup that was featured on Shark Tank has
raised $15 Million in funding to-date and now helps over 60000+
students save on textbooks
THE BRAND AMBASSADOR BADGE
The Brand Ambassador Program Badge is worn with pride by only our Active and Lead Stage Brand Ambassadors
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
8 INTRODUCTION TO THE PROGRAM
OUR NATIONAL MEMBERSHIP
Be a part of something bigger than textbooks
200+ Active and Lead Brand Ambassadors across the nation
20000 Free One-Day eTextbook Rentals given out by Packback Ambassadors
70 College campuses with Packback BrandAmbassador Teams
2200+Applications submitted to become a Packback Brand Ambassador
15+Businesses groups amp non-profits lead by our Ambassadors
890projects and challenges completed by our national Brand Ambassador team
PROGRAM STATS
Join a team of over 200 of the
nationrsquos top student leaders and
entrepreneurs working to save
students money on textbooks
Learn what it takes to build a company while you build your own network The Packback Brand Ambassador program is made up of over 200 of top student lead-ers influencers and entrepreneurs from 70 campuses Many of our ambassadors have started their own businesses non-profits and organizations on their campuses Yoursquoll make once-in-a-lifetime connections with amazing students while you work together to make education affordable
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
9 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
BE A LEADER ON CAMPUS
Check out a few snaps of our Brand Ambassadors getting the word out about Packbackand getting out-and-about on their campus with their teams
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
10 INTRODUCTION TO THE PROGRAM
A PEEK INTO THE PROGRAM
VISIT PACKBACKrsquoS OFFICE
Our Ambassadors are always welcome in the Packback office Join us once a semester for our Brand Ambassador Dayndashlisten to workshops network meet ambassadors from other schools and explore the Chicago start-up scene
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
11 INTRODUCTION TO THE PROGRAM
WHAT YOUrsquoLL GAIN
Yoursquoll end up with a resume like no other
Learn in-demands skills
Whether yoursquore looking to start your own company or hoping to land an awesome job the unique experiences and skills you gain as an ambassador set you up for an amazing future and will set you apart from the competition in the job market
SKILLS YOUrsquoLL LEARN
bull Public Relations bull Recruiting amp Team Buildingbull Event Planningbull Marketing and User Researchbull Content Marketingbull Social Media Marketingbull Project Managementbull Business Developmentbull Entrepreneurship
Do work that really matters
Unlike an internship at a big corporation at Packback yoursquoll lead your own projects and work you do will be recognized and celebrated by the Packback teamand will make a real positive impact on the lives of students across the country
WHAT YOUrsquoLL WORK ON
bull Brand awareness amp promotionbull Leading student events on campusbull Free textbook rental give-awaysbull Product Testing amp User Feedbackbull Monthly business objectivesbull Classroom speeches amp presentationsbull Content creation Blogs video socialbull Ideation on new productsbull Skill-specific individual special projects
Learn to be an entrepreneur
As a Brand Ambassador yoursquoll have an inside perspective of our quickly growing student-founded startup that was fea-tured on Shark Tank Learn the inrsquos-and-outrsquos of building a company from scratch and get mentorship on your own ideas
WHAT YOUrsquoLL GET ACCESS TO
bull Monthly QampA with Packback Investorsbull Opportunity to present your own
start-up concepts at Packbackrsquos monthly Innovation Showcase
bull One-on-onersquos with Packback foundersbull Ability to request a skill workshop
from a team member at any timebull Invites to in-office networking eventsbull Access to our full network of advisers
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
12 INTRODUCTION TO THE PROGRAM
As a member of the Packback Brand Ambassador program
yoursquore not just a member of the team but a part of our family
As students we poured countless hours into building Packback
and those experiences outside of the classroom were where we
learned the most We created the Brand Ambassador program to
help create opportunities for other students to learn how to build
a business learn in-demand skills and realize their potential
Use the program as an opportunity to experiment to be scrappy
and creative to push your limits to try new things and build your
network Be ambitious Be fearless You have nothing to lose by
pushing yourself in collegebut you have everything to gain
Want an introduction Want to push yourself to try a new
project Want to learn a new skill Need help with your resume
or a job application Just askwersquoll always have your back
WHAT YOUrsquoLL GAIN
Wersquoll always have your back
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
13 INTRODUCTION TO THE PROGRAM
PROGRAM STRUCTURE
A three stage program that lets you set the pace
The Brand Ambassador Program is divided into three stages Pending Active and Lead The program
is intentionally flexible to allow our brand ambassadors to work on their own schedule The more time
you put into the program the more yoursquoll gain in experience leadership opportunities and mentorship
Pending Stage | 0-20 pts
The Pending Stage serves as the final step of the interview process before becoming an Active Ambassador
After being interviewed by a Packback Campus Marketing Manager and one of the Founders you may be offered the opportunity to move into the Pending Stage of the program and will then be able to start on one of the two pending stage challenges Once you complete one Pending Challenge yoursquoll be promoted to Active
SKIP TO PAGE 33 TO LEARN MORE
Active Stage | 20-60 pts
As an Active yoursquoll work on a range of tasks projects and challenges that suit your interests and will allow you to develop new skills Yoursquoll receive more info about the Active Stage after you pass the Pending Stage
A FEW OF THE ACTIVE STAGE PERKS
Compensation $1 per email addressPackback T-Shirt amp BackpackManagerrsquos Letter of RecommendationMonthly Packback investor QampArsquosBonuses for Special Projectsplus way more
Lead Stage | 61-120+ pts
As a Lead Ambassador you will earn more responsibility and leadership bonuses exclusive swag and unique professional opportunities plus the chance for a position as a Campus Marketing Manager or Intern
A FEW OF THE LEAD STAGE PERKS
All of the Active Stage perks plusExclusive Lead Stage Hoodie (60 pts)Raise Gift-cards (60 pts)Bucketfeet Shoes (100 pts)Founderrsquos Letter of Recommendation(on request)
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
14 INTRODUCTION TO THE PROGRAM
Our Brand Ambassadors are entrepreneurs leaders rebels
problem solvers and learners They are students that actively
look for problems and see solving them as an opportunity
They join the Brand Ambassador program to learn skills by
doing real work for a start-up where their efforts actually make a
difference and make life better for students Some want to start
their own businesses someday and some already havebut all of
them want to take control and ownership over their own future
They are the kind of person that would rather have a $30000 job
doing work they love than a $100000 job doing something they
hate Whether or not they are the ldquoworldrsquos best studentrdquo they
are agents for change that never simply accept things the way
they are but pictures the way things could be
Sound like you We canrsquot wait for you to join our team
REQUIREMENTS OF THE PROGRAM
Must be a current undergrad student
Must live on campus or near campus
Must be willing to devote a minimum of 15 hours per month and attend a weekly video chat with a manager
Must be passionate about helping students save money on textbooks
Apply for the program
PROGRAM REQUIREMENTS
Who are our Brand Ambassadors
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
15 INTRODUCTION TO THE PROGRAM
PACKBACK AT UNIVERSITY OF IOWA
The Packback team at University of Iowa dishing out free pizza and free Packback Rentals at a Packback Pizza Campaign on their campus
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
16 INTRODUCTION TO THE PROGRAM
Pablo ZayasDEPAUL UNIVERSITY
The Packback Ambassador Program has proven to be the piece that was missing in my education It has allowed me to be highly involved in projects due to the companyrsquos small size Irsquom able to learn from and talk to so many talented young professionals who are reaching incredible goals at such young age You can feel the companyrsquos positivity in their products their team and in every other Brand Am-bassador in the program
Want to ask Pablo any questions Email him at ZayasPablogmailcom
Mary ZellersILLINOIS STATE UNIVERSITY
As a Brand Ambassador from Illinois State working with a start-up founded by other Illinois State students has really given me motivation me to never give up on something I want and to keep believing in my personal abilities As a result of the program I feel more confident about pro-posing and pursuing new daring ideas I have gained better leadership overall and love contributing to such a great company with an amazing mission and vision
Want to ask Mary any questions Email her at MaryZellers6gmailcom
Tom Kalaj SYRACUSE UNIVERSITY
Being part of the Packback experience has been one of the coolest opportunities Irsquove ever had I have been with Packback for several months and it has allowed me to learn useful marketing skills as a freshman An opportunity to become an ambassador for a rapidly expanding start-up is seldom given to first-year students and Irsquom grateful to have the opportunity to work for such a revolutionary company alongside a great team
Want to ask Tom any questions Email him at tkalajsyredu
TESTIMONIALS
Hear what our ambassadors have to say
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
17 LEARN ABOUT PACKBACK
SECTION TWO
Learn about Packback
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
18 LEARN ABOUT PACKBACK
OUR PRODUCTS
What wersquore doing to help students
One-Day eRentals
Packback is the first company to ever offer One-Day eTextbook Rentals We allow students to rent digital copies of their books on-demand for $5 or less per day Better yet our One-Day eTextbook Rentals are Rent-to-Ownmeaning that any money students spent renting a book by-the-day gets credited to the purchase price if they ever decide to buy that book
Price Comparison
Packback allows students to compare prices in real-time from the top textbook retailers on the web with a single search Packbackrsquos Price Compare saves students hours they would once spent searching the web and ensures they will never over-pay for a textbook again After finding the best price for free on Packback students buy as usual from the other retailerrsquos site
Textbook Sell Tool
When students are ready to sell their used textbooks we help them find the best buy-back prices on the web for their book When students search for an ISBN we instantly show a list of buy-back offers from every major retailer so they know they are getting the best price Best of all shipping is always free when creating a shipping label with Packback
Learn More Learn More Learn More
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
19 LEARN ABOUT PACKBACK
Packback exists to help college students get more out of their educationwhile spending less
WHY WE EXIST
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
20 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Packback was founded by students for students
Packback was started at Illinois State University by four college
students Our team met by founding a business fraternity
together on ISUrsquos campus where we developed a passion for
entrepreneurship and building student-focused organizations
When our expensive college textbooks were hardly being used
in class we took a deeper look at the textbook industry Not only
were students suffering from high textbook prices but textbook
publishers were also struggling to regain revenue lost to the used
book market We saw dozens of ed-tech companies try (and fail)to
find a viable solution to the expensive textbook problem We knew
that any lasting textbook solution would have to start with what
students wanted and needed today not 10 years from now
We started started Packback in 2011 and won first place in our
schoolrsquos business plan competition with our concept of One-Day
Digital eTextbook Rentals for $5 or less per day
THE BUSINESS PLAN COMPETITION
The Packback team after taking first place at the Illinois State University Business Plan Competition holding the first-ever investment check made out to Packback
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
21 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
As students we turned challenges into our advantages
In the early days of Packbackrsquos growth the odds were heavily
stacked against us We were faced with the challenge of building
relationships with billion-dollar publishing companies recruiting a
technology team and raising the early funds necessary to get the
company off the ground
And did we mention that we were still students at the time
While many people hesitate to start a company as a student it
became our advantage as it allowed us get meetings with business
icons who were willing to help us because we were students trying
to start something that would change higher education forever
But still 99 percent of ldquostart-up ideasrdquo fail to make it out of this
stage We were determined to beat those odds
So how did we break though We focused on building real
trust-based relationships with publishers mentors and investors
OUR STUDENT FOUNDERS
Top Left Kasey Gandham Class of lsquo13Top Right Mike Shannon Class of lsquo12 Lower Left Nick Currier Class of lsquo13Lower Right Jessica Tenuta Class of lsquo13
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
22 LEARN ABOUT PACKBACK
OUR FOUNDING STORY
Gaining traction took persistence
After winning the ISU business plan competition we immediately
started cold-calling publishers and soon got our first bit of traction
when we reached out to Brian Kibby the President of McGraw-Hill
Higher Education Brian gave us 30 seconds to give an ldquoelevator
pitchrdquo of the businessand as a result decided to take off three
days off work to stay with us on our campus and learn about
Packback That one call eventually led to McGraw-Hill participating
in our pilot to test the Packback model
After receiving early interest from publishers Packback needed
investment capital to build our product and technology In our
senior year of school we began skipping classes on Thursdays and
Fridays to travel to Chicago and build relationships with investors
During finals week our senior year we had closed on just over
$250000 in seed capital Then in Fall of 2012 we launched a highly
successful pilot with 20 books at Illinois State University
BRIAN KIBBYrsquoS E-TEXTBOOK PLEDGE
Brian Kibby President of McGraw-Hill High-er Education has made a pledge to have McGraw-Hill transition to producing 100 eTextbooks in the next 36-months
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
23 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
PACKBACK ON SHARK TANK Packback aired on Shark Tank on March 21st 2014 and secured $250K in funding from Mark Cuban
Watch the Episode
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
24 LEARN ABOUT PACKBACK
HOW WErsquoVE GROWN
Shark Tank was just the beginning
In March of 2014 Packback aired on Shark Tank to over 8 Million
viewers nationwide and secured $250K in seed funding from
Mark Cuban We closed out our Seed Round of funding at $15M
with investments from Mark Cuban plus 24 of Chicagorsquos top
angel investors We coupled our appearance on Shark Tank with
our companyrsquos full public launch in Spring 2014 For our public
launch we added two new products to our platform our Price
Comparison Engine that finds students the best price when
buying books and our Sell Tool that finds the best buy-back
offers for used textbooks Packback is now helping over 65000
students save money on textbooks
And the Packback team has been growing too Since our start
wersquove doubled our team from four to eightplus some incredible
interns The Packback Brand Ambassador Program now includes
over 200 Active Brand Ambassadors carefully selected from over
1800 applications that we received in the summer of 2014
CLICK TO VIEW OUR PRESS FEATURES
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
25 LEARN ABOUT PACKBACK
OUR INVESTORS
An all-star team of investors and advisers
As a Packback Brand Ambassador yoursquoll have immediate access
to monthly Packback Investor QampArsquos as well as the opportunity
for direct introductions to our investors when you reach the Lead
Stage of the Program Our investors range from all-star athletes
film makers television stars former student entrepreneurs and
current innovators in the worlds of fashion finance medicine
entertainment amp advertising
Packbackrsquos investors include Mark Cuban (Shark Tank) Howard
Tullman (Flashpoint) Corey Maggette (Detroit Pistons) Mark
Achler (Redbox) Mark Tebbe (Answerscom) Rishi Shah (Context
Media) Shradha Agarwal (Context Media) George Bousis (Raise)
Raaja Nemani (Bucketfeet) Jeff Cantalupo (Listen Ventures) and
more Many of our investors started their careers as student
entrepreneurs and they are all extremely passionate about
mentoring the current generation of young entrepreneurs
A SLAM DUNK
Mike (Cofounder of Packback) met our investor Corey Maggette in the locker room of the Detroit Pistons during his work as a ball boy for the Chicago Bulls
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
26 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Kasey GandhamCOFOUNDER | PRESIDENT amp COO
Kasey graduated from Illinois State in 2013 after having worked two corporate internships cofounding Packback leading several service trips and leading a new top business fraternity on campus as its second president Prior to Packback Ka-sey managed over $75M in assets working in Wealth Management investments As a hobby Kasey has been in a number of bands played two east coast tours and worked in AampR for Interscope Records
Kaseypackbackco
Mike ShannonCOFOUNDER | CEO
Mike graduated from Illinois State in 2012 and now lives in Wicker Park Chicago Mike spent his senior year balancing his role as the third-ever president of the top business fraternity on ISUrsquos campus and traveling back and forth to Chicago for his work as a Chicago Bulls locker room ball boy During the same year Mike was part of a team which won first place in ISUrsquos business plan competition which then lead to the founding of Packback
Mikepackbackco
Jessica TenutaCOFOUNDER | HEAD OF DESIGN
Jessica graduated from ISU with a degree in Graphic Design In high school she founded her own business illustrating and selling custom shoes After graduation she was chosen to be one of two design fellows for Lightbank Venture Capital After she moved to Listen Ventures a boutique branding and angel investment firm Jessica frequently speaks and teach-es around Chicago on the topics of design and empowering women in business
Jessicapackbackco
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
27 LEARN ABOUT PACKBACK
Nick CurrierCOFOUNDER | HEAD OF FINANCE
Nick is one of Packbackrsquos cofounders In early 2013 Nick went on to obtain his CPA and began a career in public accounting at PwC Outside of Packback Nick is an auditor for PwC where he serves public companies in the consumer and industrial product industry At Packback Nick is the financial wizard managing the companyrsquos finances managing payroll overseeing our bank account determining budgets and preparing quarterlyannual tax filings
Nickpackbackbookscom
Steven MaguireHEAD OF ENGINEERING
A true craftsman and visionary at heart Steven began his career in graphic design working full-time in the marketing amp com-munications departments of universities and city governments He is a full-stack software craftsmen shipping SOLID ar-chitecturally sound and well-tested code written in C PHP Ruby JavaScript HTML and CSS to many types of high-availability server configurations which he designs configures amp maintains
Stevenpackbackco
Karl HughesSOFTWARE ENGINEER
Karl Hughes is Packbackrsquos Lead Engineer He has been working in digital publishing startups since he was in college at the University of Tennessee and has worked in marketing project management and engineering roles Prior to Packback Karl worked at Uloop and started his own com-pany JobBrander When hersquos not helping to change the world of textbooks with Packback he enjoys running vegetarian cooking and writing
Karlpackbackco
OUR TEAM
Meet the Packback team
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
28 LEARN ABOUT PACKBACK
David J BermejoFULL-STACK MARKETER
David graduated from MIT and rounded out his education by studying design at Columbia College Chicago for a year and completing the User Experience Design program at The Starter League He enjoys working at the intersection of technology business and UX making his role as our Full-Stack Marketer a perfect fit Before Packback he worked with other startups for over 3 years Hersquos been to 10 countries (and counting)and ran with the bulls
Davidpackbackco
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONS
Kim Boehm began working with Packback as a Brand Ambassador was promoted to Campus Marketing Manager and has now joined the team full-time as a Marketing Manager Kim graduated in 2014 with a degree in Marketing Kim has been a part of the Packback team for 2 years and is now focused on creating the best possible Brand Ambassador Program Kim is using all the money she saved on textbooks to save for her third trip to Italy
Kimpackbackco
Samantha GeitzSOFTWARE ENGINEER
Samantha studied English Literature in undergrad but took a software engineer-ing class in her senior year and fell in love with programming She studied hard to and applied to the Graduate Information Sciences Program at the University of Missouri has since received her Masterrsquos Degree She now loves finding parallels between coding and literature Shersquos an avid reader particularly dark fantasyand her favorite series is lsquoGame of Thronesrsquo
Samanthapackbackco
OUR TEAM
Meet the Packback team
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
29 LEARN ABOUT PACKBACK
Mary NelsonMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Mary is a Packback Marketing Intern anda Campus Marketing Manager Shersquos a junior marketing student at Columbia College in Chicago who has been working for Packback since March of 2014 She often manages the Packback Twitter and Facebook assists with customer service and manages many of the Solo Brand Am-bassador teams She enjoys cooking and rooting for the Chicago Bulls
Marypackbackbookscom
Ngan HoangMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Ngan is a Packback Marketing Intern anda Campus Marketing Manager Ngan is cur-rently a junior Marketing and Accounting major at DePaul University Ngan has been with Packback since 2013 and is currently focusing on recruiting efforts customer service and management of the brand ambassador program In her free time shersquos a fan of watching sitcoms and work-ing on DIY projects
NganHpackbackbookscom
OUR TEAM
Meet the Packback team
Eric TendianSOFTWARE ENGINEERING INTERN
Eric is an Engineering Intern at Packback and a student at IIT He joined Packback in May of 2014 working on the back-end of the website In addition to Packback he is serves as Webmaster for various IIT stu-dent organizations and the Technology Di-rector for the flight simulator community YSFlight Headquarters Besides software engineering Eric has interests in aviation crime amp mayhem amp entrepreneurship
Ericpackbackbookscom
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
30 LEARN ABOUT PACKBACK
OUR TEAM
Meet the Packback team
Tom KalajSYRACUSE UNIVERSITY
Jesse ShapiroILLINOIS STATE
Anthony GianniniUNIVERSITY OF ILLINOIS
Eric HogenkampILLINOIS STATE
Zac GuntherUNIVERSITY OF CHICAGO
MEET PACKBACKrsquoS CAMPUS MARKETING MANAGERS
Phil MonteroMARKETING INTERN amp
CAMPUS MARKETING MANAGER
Phil Montero is one of Packbackrsquos Campus Marketing Managers He is currently a junior at DePaul University studying in the field of Marketing and Economics Though he is studying Market and Economics hersquos also a very talented graphic artist and is teaching himself the Adobe Suite of de-sign software When hersquos not working at Packback he loves playing golf basketball volleyball and dabbles in videography design and the guitar
Philpackbackbookscom
Pablo ZayasDEPAUL UNIVERSITY
Whitney KellerDEPAUL UNIVERSITY
Martin VitekDEPAUL UNIVERSITY
Vince MohawkUNIVERSITY OF ILLINOIS
More each month+
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
31 BECOME AN AMBASSADOR
Becoming an ambassador
SECTION THREE
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
32 BECOME AN AMBASSADOR
If yoursquore ready to apply to become a Brand Ambassador the
next steps are simple The Brand Ambassador Program has
a three-step interview process starting with a short online
application After we review your application yoursquoll have phone
interviews with a Campus Marketing Manager and one of the
Founders If selected yoursquoll be moved into the Pending Stage
of the program where you can choose between one of two
tasks to complete After completing your Pending Task yoursquoll be
promoted to an Active Brand Ambassador
You can skip the interview process by completing our Free
Rental Giveaway Challenge By gifting 20 Free Packback
One-Day Rentals to your friends yoursquoll be moved right into the
Active Stage of the program You will still schedule a Founderrsquos
Call so we can get to know you You can learn more here
INTERVIEW PROCESS STEPS
Step One Apply Online
Fill out the application form online to get started After you submit your form one of our team members will reach out to schedule your first phone interview
Step Two Phone Interviews
You will have two phone interviews your first will be with a Campus Marketing Manager and your second will be with a Packback Founder to ensure we make the program a great experience for you
Step Three The Pending Stage
Once you receive your offer you will be moved into the Pending Stage To become an Active Brand Ambassador you will have two weeks to complete your choice of one of two tasks Read more about the Pending Stage on the next page
THE INTERVIEW PROCESS
Packbackrsquos three-step interview process
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
33 BECOME AN AMBASSADOR
Once you enter the Pending Stage you must choose and complete one of the two tasks listed below
within a two-week window Once you complete one of the tasks yoursquoll be promoted to an Active Brand
Ambassador As an Active yoursquoll start your weekly calls with your campus marketing manager begin
working on the full range of Active-Stage projects and start receiving program perks
THE PENDING STAGE
The Pending Stage
Option One Gift 20 Free Packback Rentals
HOW TO COMPLETE THIS CHALLENGE
Gift 20 Free Packback One-Day Rentals by directing your friends to your unique Ambassador URL and having them sign up with their email address or log on to your account to enter emails yoursquove collected from classroom speeches and events Make sure you only put in emails for people who want to receive a Free Rental Coupon email from Packback
CREATE amp USING YOUR AMBASSADOR URL
wwwpackbackbookscomambassadorsregister
Be sure to keep your URL and login information safe Yoursquoll need it to log into our Ambassador portal whenever you need to manually enter emails addresses
Option Two Recruit another ambassador
HOW TO COMPLETE THIS CHALLENGE
Recruit another Brand Ambassador to join your Packback Campus Team Larger teams have an easier time planning and executing events on their campus and end up having a better experience in the program because they are able to brainstorm plan and learn from their team members
We encourage you to recruit another ambassador at your campus but if you know a student who would be perfect for the program who is not at your campus they can still count as your recruit to allow you to become an Active Ambassador
BRAND AMBASSADOR ONLINE APPLICATION Send your recruits to www packbackbookscomapply
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
34 BECOME AN AMBASSADOR
Click on any of the questions below to be taken to a blog post
with our extended answers If you have any questions that arenrsquot
on this list you can reach out at any time by phone or email
FREQUENTLY ASKED QUESTIONS
How do I pass the Pending Stage
How does Packback pay me
How do I get started with Youtopia
How do I use Google Hangouts
Irsquom confused about my Unique URL- how does it work
Howwhat do I post in Facebook groups
FAQ amp CONTACT INFORMATION
Have questions Wersquove got your back
CONTACT PACKBACK
Kimberly BoehmDIRECTOR OF CAMPUS RELATIONSKimpackbackco7086481717
Mary NelsonMARKETING INTERNMarypackbackbookscom7732132488
Ngan HoangMARKETING INTERNNganHpackbackbookscom7739909830
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
35 BECOME AN AMBASSADOR
BRAND AMBASSADOR DAY 2014
Mary Nelson and Pablo Zayas smile for the camera as our other ambassadors get to know one another at the Fall 2014 Packback Brand Ambassador Day
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
36 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on Zac Gunther
Zac Gunther | Founder of Midway VenturesUNIVERSITY OF CHICAGO lsquo17
Zac is a Packback Brand Ambassador from
University of Chicago Hersquos been a part of the
Brand Ambassador program since its start in
Spring of 2014 and is now one of our campus
marketing managers This fall Zac and two
other cofounders launched Midway Ventures
a new start-up that facilitates introductions
between suitable investors and student
entrepreneurs who have experience in that
young entrepreneurrsquos market They now boast
Hyde Park Angels Groupon Lightbank Chicago
Ventures and Silicon Valley Bank as investment
partners and have helped over a half a dozen
student-founded start-ups secure funding
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
37 BECOME AN AMBASSADOR
Martin Vitek | Founder of FundchaserDEPAUL UNIVERSITY lsquo15
Martin is a current Brand Ambassador and a
Packback Marketing Intern Martinrsquos company
Fundchaser facilitates the realization of creative
innovative ideas for every individual regardless
of where that person resides Fundchaser helps
international companies secure funding through
USA-based crowdfunding platforms and has
already had one of their campaigns featured
as a Staff Pick on Kickstarter Martinrsquos unique
background growing up the Czech Republic and
going to college in America has brought him to a
realization that there are people all around the
world with great ideas that only need access to
the right resources to get started
MEET OUR AMBASSADORS
Spotlight on Martin Vitek
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
38 BECOME AN AMBASSADOR
Kristy Brader | AKPsi Chapter PresidentNORTH CAROLINA STATE UNIVERSITY lsquo16
Kristy is a Packback Brand Ambassador and
the current President of North Carolina State
Universityrsquos chapter of Alpha Kappa Psi a
prestigious professional business fraternity
that teaches professional skills like networking
interview skills resume building public speaking
and leadership Alpha Kappa Psi is the same
fraternity that Packbackrsquos cofounders started
a chapter of at Illinois State University This
year Kristy helped increase the applications for
membership to her chapter of Alpha Kappa Psi
by more than double while increasing retention
rates and professional events
MEET OUR AMBASSADORS
Spotlight on Kristy Brader
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
39 BECOME AN AMBASSADOR
Eric Tendian | Founder of PlannrILLINOIS INSTITUTE OF TECHNOLOGY lsquo17
As a sophomore Information Technology and
Management major at the Illinois Institute of
Technology Eric realized that the way college
students registered for their classes was
confusing and inefficient He struck out with a
friend to put his education and experience to
work building out a new course registration and
scheduling app Plannr Hersquos partnered with IIT to
pilot his new registration app this semester in a
few test classes and scale out to more classes at
IIT next year In addition to Plannr Eric maintains
a Twitter and website to track Chicago crime
in real-time in by following police radio news
reports and civilian updates on social media
MEET OUR AMBASSADORS
Spotlight on Eric Tendian
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
40 BECOME AN AMBASSADOR
Austin Helms | Founder of BuddyrsquosUNIVERSITY OF NORTH CAROLINA lsquo16
Austin has had a lifelong interest in education
and entrepreneurship that drew him to the
Packback Brand Ambassador Program He
started his first business in junior high doing
on-demand car washes for his professors Now
Austin is busy scaling out a wildly innovative
new concept for ldquowhile-you-shoprdquo car washes
at popular retail stores called Buddyrsquos Thatrsquos
in addition to his other venture selling and
managing custom vending machines around
NC called One Quarter A Time Vending amp
Custom Be sure to check out the web book
Austin is writing on his full college experience
MEET OUR AMBASSADORS
Spotlight on Austin Helms
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely
41 BECOME AN AMBASSADOR
MEET OUR AMBASSADORS
Spotlight on you
Packback may be a textbook company but
we are more interested in helping our Brand
Ambassadors make history than reading
about history in a textbook We have dozens
of Ambassadors starting their own businesses
leading organizations and envisioning an
innovative new future As a Packback Brand
Ambassador our team will be here to support
you and help bring your ideas to life Letrsquos do
some amazing history-worthy work togetherndash
join our national movement and help us finally
break the cycle of expensive textbooks
Sincerely