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CorporateIdentity and PackagingManualV 1.1 Jan 2011
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1- Logo1.1-Logo Measurements
1.2- Logo reductions
1.3- Logo lettering
1.4- Logo rules andrestrictions
2-Typography2.1- Typeface schemes
3- Packaging symbols
4- Packaging Box4.1- Diagonal logic
4.2- Colour codes
4.3- Box Types:4.3.1- Box window type4.3.2- Classic box tyoe4.3.3- Box sticker type
5- Examples5.1- Decorative5.2- Specific use5.3- Technical (thin box)
6-Hang Tag
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1.1- LogoMeasurementsThe Lumit logo should always be used with the tagline on a white back-ground
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1.2- LogoReductionsThe lumit logo should always be used with the tagline except in sizes bellow 15mm heigh
15 mm
15 mm
Minimum 15 mm heigh with tagline
Minimum15 mm lenght without tagline
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1.3- LogoLetteringVersionIn some cases such as colored backgrounds or as an alternative to avoid repetitive use of the tradicional logo, this ver-sion of simple lettering should be used.
Exclusively for use in box lateral packaging.
10 mm
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1.4- LogoRules &Restrictions
Use of lettering version logo in colored backgrounds
Use of logo (black version) andin colored backgrounds (white only)
Do not use color in lettering version logo
Do not use other colors for logo or mix it with colored backgrounds
Do not distort, rotate or add stroke or others effects to the logo.
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2- Typography
Myriad Pro Bold Condensed(titles and product reference names)
Myriad Pro Condensed(tagline and product symbols only)
Myriad Pro Regulartechnical data (Portuguese)
Myriad Pro Boldtechnical data (English) only
Myriad Pro Light(technical data Spanish) only
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2.1-TypefaceSchemesThe proportions of the lumit logo in the box are defined by 1/7 of its box measurements.
Once defined the lumit logo size, please guide from one of the 3 follow-ing size schemes.
All new references should obey to the following type scales and proportions.
The old references should apply as examples showed in this manual.
Respect the minimum measurements.
Myriad Pro Condensed Bold 65 Pt. Should para-graph break if bigger thantechnical data paragraph
Myriad Pro Condensed Bold 35 Pt
Myriad Pro Bold 22 Pt
Myriad Pro Regular 22pt
Myriad Pro Light 22 pt
Size 01
Serie Name������0�0Technical data EnglishDescrição técnica PortuguêsDescrición tecnica Español
7Y
y
7Y
7Y
y
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Warning: If the product hasn’t got any Serie Name the reference number should be put on its place (see examples for further details)
Myriad Pro Condensed Bold 48 Pt. Should paragraph break if big-ger than technical data paragraph
Myriad Pro Condensed Bold 26 Pt
Myriad Pro Bold 16 PtMyriad Pro Regular 16ptMyriad Pro Light 16pt
Respect the minimum measurements (size 3).
Myriad Pro Condensed Bold 32 Pt. Should paragraph break if bigger thantechnical data paragraph
Myriad Pro Condensed Bold 18 Pt
Myriad Pro Bold 8 PtMyriad Pro Regular 8 ptMyriad Pro Light 8 pt
Size 02
Serie Name������0�0Technical data EnglishDescrição técnica PortuguêsDescrición tecnica Español
Size 03 (MINIMUM)
Serie Name������0�0Technical data EnglishDescrição técnica PortuguêsDescrición tecnica Español
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3- ProductSymbolsEach product should have in box its products symbols. Please respect minimum measurements and do NOT distort artwork
The maximum size should be proporcional with the lumit logo mea-surement rule (1/7)
For further details con-sider following examples and product technical data.
G9 SYMBOLWhenever the bulb G9 halogen energy saver is used and included.
OPTIMIZED CLASS SYMBOLWhenever a betterenergy class of bulb is used.
BULB INCLUED SYMBOLWhenever a bulb is in-cluded (except GU10,MR16 and Bi-Pin).
ENERGY SAVER BULB SYMBOLWhenever a energy saver lamp is used
This symbol should ALWAYS align to bottom right to the box front and right to the other symbols (please check following examples for further detais)
E14 & E27 SYMBOLSFor use in E14 and E27 sockets. Please consider always bulbs quantity in your model lamp
GU10 SYMBOLWhenever a bulb GU10 230v is used and included
MR16 SYMBOLWhenever a bulb MR16 is used and included
BI-PIN SYMBOLWhenever a bulb Bi-Pin is used and included
min= 35 mm
min= 35 mm
min= 38 mm
min= 21 mm
min= 18 mm min= 10 mm
min= 19 mm
min= 19 mm
min= 42 mm
min= 40 mm
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7Y
y
7Y
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7Y
4.1 PackagingDiagonalALL the Lumit packag-ing is compound by a diagonal.
The angle should be de-fined by the proportions of each face box.
Some exceptions could apply. See study cases examples (4.4) for further details
Main box face. Start diagonal from here. The coloured part should ALWAYS be oriented from left to right
The Lumit Logo should ALWAYS be aligned to the left of the main box face
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ReferenceNameProduct descriptiontechnical data
SerieName112325020
Techinal dataEnglish
Refe
renc
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me
Prod
uct d
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ata
4.1 PackagingDiagonalSTANDARD BOX EXAMPLE (3.2)
All the packaging is compose by a diagonal defined by the propor-tions of each face box.Some exceptions could apply. Please see study cases examples for fur-ther details.
Rotate 90 º reference name and technical data on the top
The Lumit Logo should ALWAYS be aligned to the left of the main box face
Insert Packaging Symbols here(White 50% transpar-ency)
LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box
Standard product sym-bols. Obligatory in every product boxes.
Place linedraw above
10 mm
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4.2- PackagingColour CodesThe Lumit products are divided in 4 main sec-tions, distingued by the following colours
TECHNICAL:Led, focus, downlights, etc
DECORATIVE:Appliable to all the modern collection. From acrylic to glassmodels.
GARDEN:Outdoor lamp products
SPECIFIC:Specific use (Kitchen and Office) models
C-55/M-0/Y-55/K-0
SEA BREEZE
C-60M-25/Y-100/K-0
OLIVE
DEEP RED
Feel free to contact our technical services if further information is required
C-0/M-100/Y-100/K-10
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4.3 BOX TYPES
4.3.1 Window box typeThis should be the Lumit main product box.
The construction of the window shoud always respect the diagonal of the box.
The window shoud be placed in the front, in order to present the most relevant part of the product.
In the back part of the box, please apply the same rules of the stan-dard box (4.3.2)
The window can assume different sizes and posi-tions.. In the front part of the box, but ALWAYS respecting the diagonal and choosing the best location in order to gain product visibilty
Do not use upper white area ou other formats that don’t respect diago-nal box. Feel free to con-tact our technical services if further information is required
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4.3 BOX TYPES
4.3.2 Classic box typeIn situations where the window box is not ap-pliable the classic box should be used.
Please respect all the diagonals and elements position as described in point 3.1
Feel free to contact our technical services if further information is required
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4.3 BOX TYPES
4.3.3 Sticker box typeIn the situations that win-dow and classic box are not appliable, the sticker box should be used.
The sticker should fill the front and back maximum front back area (A and B)
The sticker alignment should ALWAYS on the bottom right of the box (D,E,F)
With big dimensions (F), our brand stickers (A) could be used
The white base box should ALWAYS be built from white glossy paper
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BRANCO
CINZAPRETO
VERMELHO
LARANJA
AMARELO
VERDE
AZUL
LILÁSIdeal para lâmpadas economizadoras
Ideal para bombillas economizadoras
Não usar comlâmpadasIncandescentes
Utilizar apenas emlâmpadas de Baixoconsumo (Incluída)
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5- PACKAGING EXAMPLES
5.1 Decorative
Rotate 90 º reference name and technical data on the top
Place barcode in this area
50% White transparency
Insert linedraw here
Align energy saver sym-bol always bottom right
On the back product reference name align bot-tom left
LUMIT Lettering logo version should figure ALWAYS and ONLY in the top and back face of the box
Centered packshotphoto in the diagonal
Sky is the Lumit.
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HD�0��230 v ~ 50 H
zE14 M
ax 40 wN
ot IncluedN
ão incluídaN
o Incluida
HD�0��
HD�0��230 v - 50 H
zE14 M
ax 40 wN
ot IncluedN
ão incluídaN
o Incluida
HD�0��230 v ~ 50 HzE14 Max 40 wNot IncluedNão incluídaNo Incluida
Ideal for energy saver bulbsId
eal para lâm
pad
as econ
om
izado
rasIdeal para bom
billas economizadoras
White/ Branco/ Blanco
Black/ Preto/ Nero
Zinc/ Zinco/ Zinco
Orange/ Laranja/ N
aranja
Blue/ Azul/ N
aranja
5- PACKAGING EXAMPLES
5.2Specific Use
On the back product reference name align bottom left
3 language typography scheme
Rotate 90 º reference name and technical data on the top
Insert linedraw here
Place barcode in this area
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5- PACKAGING EXAMPLES
5.3 Technical
EXCEPTION: When the box is too thin as example, the diago-nal applys only to 3 of the 6 sides of the box as showed in B
Feel free to contact our technical services if further information is required
ReferenceNameProduct descriptiontechnical data
A- NORMALSTANDARD
B- EXCEPTION TO EXTRA THIN BOX
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21W
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21W
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s the
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it.
EGS-
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28W
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scen
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EGS-
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28W
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it.
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EGS-
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35W
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it.
Place barcode in this area
Place barcode in this area
Place barcode in this area
Insert line draw here
Product tech symbols here
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Serie Almeria 00���00�230V ~ 50 Hz Max 40 W
Colour: Dark BrownCor: CastanhoColor: Marron
Bulb not includedLâmpada não incluída
Bombilla no inlcluida
5- PACKAGING EXAMPLES
5.4 StickerDecorative BoxLumit Sticker
Place barcode in this area
Proportional to 1/7 logo Vs box rule
White 50% transparency
3 Language scheme, size 8pt
Bottom right alligned
3 Language scheme, size 10pt
Serie Almeria
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230V ~ 50 HZ
Max 40 W
Colour: Dark Brown
Cor: Castanho
Color: Marron
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55
85
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6- Hang TagEach Lumit box must have its own hang tag.
Should be printed in CLA paper 200 gr
3 mm hole
Reference and Bar code sticker here (centered)
PANTONE 5497 C
PANTONE Orange 021 C
35
55
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