P2P: Yesterday, Today and Tomorrow
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A Very Short History
• Fundamental Internet architecture is distributed
• Centralized web servers don’t scale- Easy to implement- But rich media causes problems
• P2P apps restore scalability to Internet
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Media Delivery Evolution
• Central control and distribution: Web and FTP
• Central control, distributed delivery: Napster• Legal issue• Performance issues
• Radical distribution: Kazaa, Gnutella• No central control• Worse performance than Napster
• Hybrid model: Pando, Bittorent DNA, Oversi, CacheLogic• Central control• Central and distributed delivery
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Future
• Pando CDN Peer Assist
• P2P not a separate distribution channel• P2P not a destination site
• Part of the infrastructure• Integrated with CDN delivery• Behind websites “invisible” to consumers
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CDN
The New Way
More Viewers =
Worse performanceHigher cost
CDN + Pando
More Viewers =
Better performanceLower cost
Single-source HTTP
Existing Web servers with peer-assisted media delivery
Multi-source HTTP+P2P
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“Pando may represent the future of media distribution.”
They say …
March 2007
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What’s Pando?
Pando is the fastest growing media distribution
and monetization platform.
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Pando is …
Accelerating
Total Installs:
8+ Million
Growth:
350,000+ new users per week
Total Installs
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07
99 Confidential
Pando is …
Massively Scalable
Monthly Online Users
2,200,000+
Daily Media Downloads
350,000+
Daily Data Delivered
70,000+ GB (70TB)
Daily Media Deliveries
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
May-06 Jul-06 Sep-06 Nov-06 Jan-07 Mar-07 May-07
1010 Confidential
Differentiators
• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
Platform, not a Destination
Embeddable into content sites and desktop apps
Web
DesktopStream:
•P2P StreamingDownload:
•On Demand or Subscription
DOWNLOAD
1111 Confidential
Differentiators
Simple, Elegant User Experience
“Pando’s process is simple. Users initiate video transfers as easily as attaching a digital photo.” - David A. Kelly
“Pando performed really well in our tests. It’s a great solution to a vexing problem.” - Walt Mossberg
“Pando arrives in the nick of time. I know you'll love it once you try it.” - James Coates
• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
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• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
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Differentiators
Secure, Controlled
Distributed NetworkEfficient & Scalable
Central Server
Managed Peer to Peer Infrastructure
Monetization PlatformDynamic & Targeted
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Differentiators
Managed Peer to Peer Infrastructure
Commercial-grade Security• Start and stop distributed content flow• DRM support• AES-256 Encryption • Subscriber Authentication• Password Protection
Robust, Centralized Management & Reporting• Content and user control• Policy based management• Detailed reporting for media companies
– Subscribers– Downloads– Views– Shares - Email, IM & Web– “Viral Index” – Consumer Demographics– Revenue– Syndication Channels– “Connectors”
• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
1414 Confidential
Differentiators
Embeddable• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
Sites and CDNs Applications & DevicesPublishing Platforms
• Email• IM• Web• RSS• Toolbar
1515 Confidential
Differentiators
IM
Web
B2C2C Super-Distribution
Content owner’s empower their consumers to easily download and share hi-res downloadable
media via the Web, Email and IM
• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
1616 Confidential
Differentiators
Connectors: People with wide social circles and exponential degrees of influence. They are the "hubs" of the human social network.
(Actual Pando “Connector” Grid Visualization)
Result:Minimal promotionMaximum reach
Identify & Engage “Connectors”• Platform
• User Experience
• Managed P2P
• Embeddable
• B2C2C
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Network Efficiency
8%
37%
94% 100%
0%
20%
40%
60%
80%
100%
1 - 9 10 - 99 100 - 999 1000+
Network Efficiency By Swarm Size Case Study 1 – Post to Web
Case Study 2 – Push to Network
• Pando software update• 12 copies pushed from Pando server• 435,000 peer deliveries over next six days• 99.999% of copies delivered by peers
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P2P Mission
• Disrupt
• Enable
• Extend
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