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Page 1: Overview online testing and targeting tools

Cost 2 implement: Pay per call Impl. Complexity: SimpleTime 2 Implement: FastAdditional conversion ≈ 40 %

Persuasion Profiling is complementary to testing and targeting

Persuasion Profiling(pitch)

Multivariate Testing(page)

Behavioral Targeting(product)

IT Dependent

IT Independent

Cost 2 Implement: > 1 Mio Impl. Complexity: HighTime 2 Implement: Takes foreverAdditional Conversion ≈ 40 %

Optimizes content

Optimizes layout

Optimizes offer

Cost 2 Implement: > 50kImpl. Complexity: Simple Time 2 implement: ModerateAdditional Conversion ≈ 20 %

Page 2: Overview online testing and targeting tools

PersuasionAPI is the only tool out there that optimizes the sales pitch

Persuasion Profiling(pitch)

Multivariate Testing(page)

Behavioral Targeting(product)