Overview on Digital AnalyticsAltavilla Vicentina, June 9, 2016
From GB to TB to PB to EB to ZB ...
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Untapped goldmines of value
3
Source: IDC EMEA, European Data Market 2015 (n different within
groups; unweighted percentages)
Expected business outcomes from Analytics
4
Source: IDC EMEA, European Data Market 2015
(n=1114, unweighted percentages)
Business expectations are rising ...
Today technology
empowers different
decision-making
styles?
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Who need better business analytics?
6
Source: IDC, SW Survey 2015 (n=216, employees > 50, different within
roles; unweighted percentages)
The Challenge: moving from data-driven
to knowledge-driven business
7
Vision & Strategy: how to tie structured and unstructured data
sources together, and why
Organizational Culture: how we produce and consume
information
Analytic Culture: what’s the secret recipe? text analytics,
learning networks, etc.?
Data Governance: Master Data Management approach to
unstructured? Are you nuts?!
Which steps require excessive time/
efforts?
WORLDWIDE n=1810
ITALY n=113
Source: IDC Survey, December 2014 , companies
>100 employees (unweighted percentages)
10
Concluding remarks
i. Analytical insight is the recipe for long-term growth:
competing in customer and process knowledge
ii. Leaders move a step backwards: they start competing on
data logistics before physical market
iii. The tsunami of data endangers data governance: a
technological shift is required
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Tel: +39 02 28457339
Giancarlo Vercellino
Research & Consulting
Manager
IDC Italy
www.idc.com
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