LinkedIn Sales Navigator Overview
Kathryn Dobkin Product Consultant, LinkedIn Sales Solutions
Type questions into the Q&A panel
Housekeeping
Download Resources from Library
Getting started with Sales Navigator
Buying Landscape
Today
LinkedIn for Sales Success
Sales Navigator: Focused, Informed, Trusted
Q&A
The buyer’s process has changed
7 75 of B2B buyers use social networks to research products
% 90 of decision-makers say they never respond to cold outreach
% key influencers in B2B buying decisions
Increasingly complex Increasingly social Increasingly cautious
How are your account teams adapting to this new normal?
Looking for one all-powerful
decision maker?
Relying on the buyer to inform you on key updates?
Cold-calling prospects like they’re just a name
in a database?
Are you still:
Focus on the right people
and companies
Stay informed on key updates at
your target accounts
Build trust with your prospects and customers
Welcome to the New World of Business Development
You need to:
7
LinkedIn has a wealth of information on the target people and companies with whom you want to build relationships
400M+ Members worldwide
7M+ Global companies
159M Monthly unique visitors
2B+ Updates per Week
Today: your personal
network
All that LinkedIn has to offer
YOU
Just what you need for sales
To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience
Sales Navigator makes it simple to establish and grow relationships with your targets
Relevant news
LinkedIn’s network data
Your accounts, leads & preferences
Sales Navigator
Focus on the right targets and client accounts
• Lead Builder
• Lead Recommendations
• Saved Leads
11
Focus on the right targets and client accounts
Renewable AND energy Arizona Finance
x
x
Focus on the right targets and client accounts
Focus on the right targets and client accounts
Focus on the right targets and client accounts
Stay informed on key updates at your target accounts
• Sales Updates
• TeamLink
• Introductions
Stay informed on key updates at your target accounts
Stay informed on key updates at your target accounts
Desktop Email
Mobile
CRM
Stay informed on key updates at your target accounts
Build trust with your target prospects and clients
• Introductions
• InMail with Profile Insights
Build trust with your target prospects and clients
Build trust with your target prospects and clients
Our sales reps rave about how their prospects actually respond to them on LinkedIn, where an email would likely be ignored.
22
Social Media Marketing Manager, XO Communications
Focus on the right people
and companies
Stay informed on key updates at
your target accounts
Build trust with your prospects and customers
Find the right people quickly and easily
Receive recommendations on leads to contact
Access more people at your accounts
Stay up-to-date on the people you’re interested in
Be informed of what’s happening at your accounts
Research prospects wherever you work
Engage with prospects and customers through your company
Build your professional reputation
Reach prospects outside of your network
Sales Navigator is your partner throughout every stage of relationship development
©2014 LinkedIn Corporation. All Rights Reserved.
Recommended
