We used a methodology called “HyperShift” means thinking inother people/Org’s shoes to comeup with solution
Objective of this block:To give recommendations for AI in the following topics:-How to communicate our belief-Internal Communication-Country Consultancy Model-AI Structure 13-14
Communicate Our Belief
How to communicate our belief if we are looking
at it from the perspective of religion,
politics, Facebook?
The Big Idea
Feature of Religion Recommendation for AIESEC
“Golden material” like Bible
Refreshed AIESEC Way as guidebook (make it more attractive and easy
to read)
The Big Idea
Feature of Politics Recommendation for AIESEC
Over communicationOver communication via
conferences, newsletters, videos, RnR, myaiesec.net
Role modelingRole modeling via MCP and LCP’s (seeing values via the person so that people are inspired and want to follow)
CollaborationCollaborating with other youth NGO’s with same values to enhance awareness
The Big Idea
Feature of Facebook Recommendation for AIESEC
Self-explanatory without instruction to use function (Simple)
Content on belief should be simple and easy to understand
Content driven by customer/user; User to give opinion and decide by popularity
Challenges to produce content to spread our ideas It shall start with the question: If you were our PAI, how would you translate the why of AIESEC in a 3 minutes video?
Facebook provide different games/apps
Create games, interact, push different ways and apps for people to connect with our belief
Facebook provide customized info to you
Provide customized info on belief to specific demographic
Internal Communication
How will we have better internal communication if we look at it from
the perspective of BBC, Google, Nike, Coca Cola?
The Big IdeaHow BBC Works Recommendation for
AIESEC
-Most important highlights in one place. Transmitting good case practices all over the world. Visualizing all news, combining speaking, showing date and main messages. Real life interviews, someone from the place of the event speaks. Documentaries. Everything is aligned with the brand (facts). Invite experts to shows. Variety of channels and there’s a topic for each target audience.
(MAKE IT VISUAL FOR DIFFERENT AUDIENCES): Run one hour live, record it and spread it. + invite different countries + external experts to talk about topics. Example: marketing knowledge, matching…etc. Documentaries about AIESEC history, country growth, alumni stories.Customized transmitted information for different levels and regions. Which is easy by video. Hot topics of the week, conversational topic. Countdown of MoS evey week (people will feel engaged).
Use the story telling platform. Develop YouTube channel for this.
The Big Idea
How Coca Cola Works Recommendation for AIESEC
Focus on visual experiences - enjoy Creative ideas/ interest advertise Famous endorsement to support product/ association with “good times”, success Creating thirst/ pain (showing a problem, satisfying need) Diverse marketing channel, consistent message in multiple format Brand (logo and product) visualization Up-to-date with society/ current issues (e.g. Olympics/ xmas) Customized promotion to specific audience Using customers in advertisement or customers making the advertisements Coca Cola is in so many languages, but still looks like its done by the same person.
(Diverse outreach strategies of the same message through different media Intensive and realistic (related) visualization (videos/pictures) of experiences lived by members Using members to communicate with members because they speak the same language Showcasing endorsement by famous/well-known people (alumni/ SG) Communicate AIESEC such that our activities will satisfy societal issues and it’s a necessary component to today’s society (connecting AIESEC to their life) Translate all materials belief, root of success, image of future, MoS, stories into own languages, with the same template.
The Big Idea
How Nike Works Recommendation for AIESEC
Super Cool advertisementSimple and catchy messages. e.g Just do itInspiring videosAppear everywhere, TV, stadium, events etc
Translate those messages into, inspiring and catchy messages eg: AIESEC is real, Make it happen Videos – Inspiring, meaningful and short Merchandising – Cellphone covers, Laptop suits, T – Shirts, badges, stickers Conferences – Big huge posters Backing Contests for T Shirts/competitions
The Big Idea
Recommendation for AIESEC
Myaiesec.net homepage Include dashboards with progress to goals in each program in the given year. By clicking each dashboard you get a breakdown by entity, and by clicking on an entity you get a breakdown per LC Below the dashboards is the NPS for each program updated each month Also are top NPS comments (+ and -) Below that highlight top growth MCs and LCs and their stories Can use snapshots of this data in the newsletters
Use different channels for the same message Content-based subscriptions – so people can click what things they want content on in the global newsletter (I.e. GCDP section, ICX section) AIESEC Way and Impact Induction Video Create a calendar with touch points during the year and what resources should be provided to whom in the various newsletters
Virtual support improvement
Include regional managers to coach
Add more people from AI to coach
countries
Cluster based conferences and
summits
TextVirtual calls with the whole team is involved
Conference calls with more than one country
Operational plan for visits and follow up virtually follow-up
TextRegional hubs creationIf it’s program based development
needed, use other MCPs or CEEDers to deliver the content
Regional coordinators follow-up progress of coachings
TextProgram or product responsible to coach top performing countries to have a more
established focusIncrease number of people at OD team
Cluster based coaching together
TextProgram based summits in key countriesInclude summits in AI and MCs planningCluster conferences growth (i.e. BRIC
conference)
To provide different viewson how do we think AIESEC Internationalshould evolve in the following yearaccording to the resources available
and its objective
The Big Idea
Principle Impact
Improve virtual management
Investment on IT solutions to enhance AI virtual capacity to deliver trainings and meetings
Physical touch points only when
strictly necessary
Spread the OD team around the globe for a period of weeks/months according to the
necessity of making National Plans happen. Use CEEDers and the network to
deliver content as well
Outsource more technical backgrounds
Create IS and Content production hubs/labs around the network or
hire a company to do it
How would it looks like?
The Big Idea
Principle Impact
Product based structure
Create AI VP GCDP and GIP, with one Marketing and one Talent Capacity responsible under it
Technology very highlighted and
emphasizedCreate a VP Tech, with 2 Information
Management persons under it
How would it looks like?
The Big Idea
Principle Impact
HR allocation based on results
Regional separation based on operational size rather than
geographical context
Regional directors under Presidents of
Headquarters
Regional management (possible regional offices) and HR and TMP/TLP program
responsible
Representatives from regional HQs sit on the global HQ, not regional
Representatives from each region will sit at the Global HQ and
support will be given at Global HQ
How would it looks like?
The Big Idea
Principle Impact
Empower regional offices
Create regional hubs managed by AI to closer support entities
Invest in more people to handle the operations
Review AI budget to include more full timers according to our increase of
revenue as our goals enhance towards 2015
How would it looks like?