Outline
El Cancer nos Afecta a Todos,
Nuestro Genoma…..
Link and inform the Latino community in the United States
Communication StrategyHow?
Programs
What?
Science and Health
Link
Latinos
Educational and Informational
Resources
Better Quality of Life!
Mission
Partnership Development
How?
Communication Strategy
Direct Grassroots
Mass Media
How?
• Daily radio capsules
• Newspaper columns
• Website
•Toll-free information and referral 800-number
Communication Strategy
Spanish-Language Mass Media
Acceso Hispano Línea de Ayuda
• Bilingual 1-800 Toll-Free Help-line
• Callers receive information about topics explored in the radio broadcasts
• Receive referrals to organizations providing additional information and services
El Cancer Nos Afecta A TodosA Latino Education Campaign on Breast and Colorectal Cancer
Awareness and Prevention
Alicia Santiago, Ph.D.CDC/CCHP/NCCDPHP Atlanta - January 28-29, 2008
Goal
To educate Spanish-dominant Latinos about cancer prevention and early detection
Project Description
A 5-year project that will use an awareness - knowledge - action model to engage low-income Latinos in learning about breast and colorectal cancer awareness and early detection
Specific Aims
1. Increase awareness of breast and colorectal cancer
2.Develop, implement, and disseminate a mass media and direct community outreach campaign*
3.Build broad support for the project through partnerships*
4.Evaluate the effectiveness of the campaign in raising cancer awareness, knowledge and promoting positive behavior change
Desired Outcomes
• Raise awareness and increase knowledge and understanding about cancer predisposition and risks
• Counter misconceptions about cancer
• Encourage cancer-screening behavior
• Initiation and maintenance of cancer preventive behaviors
• Increase participation in cancer clinical trials
Program Components(“in the air” and “on the ground” outreach)
• Radio Segments
• Helpline Acceso Hispano Línea de Ayuda
• Mobile marketing
• Acceso Hispano Website
• Newspaper columns Conciencia
• Local and National Outreach “on the ground”
Evaluation
• Front-end - to explore target audiences’ existing knowledge, attitudes, beliefs and behaviors with respect to breast and colorectal cancer
• Formative - to provide iterative feedback for revisions and refinement of intervention while project development is underway
• Summative - to determine the impact of specific project components and approaches to supporting follow-up actions
El Cancer Nos Afecta A Todos
SELF RELIANCE FOUNDATION1201 CONNECTICUT AVE., NW, SUITE 700
WASHINGTON, DC 20036TEL.202.496.6051FAX.202.496.6041
WWW.ACCESOHISPANO.ORG