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Table - All AdultsSource: GB TGI 2012 Q2 (January 2011 December 2011). (c) Kantar Media UKWeight: Population Weight Table - All AdultsUnits : 1000'sTotalOutdoor Media: Quintile 1 (Highest)Newspapers: Quintile 1 (Highest)Magazines: Quintile 1 (Highest)Television: Quintile 1 (Highest)Radio: Quintile 1 (Highest)Internet: Quintile 1 (Highest)Cinema: Quintile 1 (Highest)Outdoor Media: Quintile 1 (Highest)(1)Outdoor Media: Quintile 2Outdoor Media: Quintile 3Outdoor Media: Quintile 4Outdoor Media: Quintile 5 (Lowest)Outdoor Media: NoneAll - Who Ever Travel - Poster ExposureHeavy (Travel 9+ hrs/wk) - Poster ExposureMedium (Travel 4-8.5 hrs/wk) - Poster ExposureLight (Travel 0-3.5 hrs/wk) - Poster ExposureBus Stop/Shelter Advertising -Small Poster Sites On The Street (Excluding Bus Stops)Advertising Inside A BusAdvertising On The Outside Of A BusAdvertising On The Outside Of Call Boxes/Pay PhonesLarge Posters On Boards At The Side Of The Road Or BuildingsAdvertising Inside A TaxiAdvertising On The Outside Of A TaxiAdvertising At An AirportAdvertising In The UndergroundAdvertising At Railway StationsPoster Advertising In Shopping Centres/MallsAdvertising In Clubs Or PubsPoster Advertising At SupermarketsAdvertising In Washrooms/ToiletsAdvertising On Large TV Screens In Shops/Shopping CentresBus in the last yearTram in the last yearLondon Underground in the last yearTaxi in the last yearRail For Work/Business in the last yearRail For Holiday/Leisure in the last yearAny Rail in the last yearAir Travel - Travelled In Last 12 MonthsHoliday/Personal - Air Travel - Reason For TravelBusiness - Air Travel - Reason For TravelCar Ownership in householdBus once a week or moreTram once a week or moreLondon Underground once a week or moreTaxi once a week or moreRail For Work/Business once a week or moreRail For Holiday/Leisure once a week or moreAny Rail once a week or moreAir Travel - 3+ trips (any) last 12 monthsAir Travel - 5+ trips (any) In Last 12 Months3+ Air Travel - Holiday/Pleasure in last 12 months5+ Air Travel - Business in last 12 monthsNone - CarUp to 2 hrs A Week - Car3-8 Hrs A Week - Car9 Hrs Or More A Week - Car1-6000 Miles Personally Drive On Average Per Year6,001 - 12,500 Miles Personally Drive On Average Per Year12,501 + Miles Personally Drive On Average Per Year20,001+ Miles Personally Drive On Average Per YearSeen ANY Outdoor advertising in the past weekTotalAudience(000)50,2399,8027,5896,9579,8887,9578,2986,8849,8029,8039,8089,8019,7981,22749,01213,21416,49319,30527,66512,76312,43528,3898,84825,0122,3599,3136,3226,0577,49016,8307,50221,42810,66211,16926,6692,45111,95516,1965,70113,53715,93022,27721,9708,00836,90312,8366322,4181,8782,0149812,6136,9752,8735,3915794,17218,58015,3964,56315,73311,6964,9721,68442,241Resps25,5174,4414,3113,5605,9633,9813,3342,4394,4414,4524,9295,2935,53287024,6475,9957,97410,67812,9535,7276,09013,5553,71812,2071,0794,1272,7842,0763,1478,1703,29610,6364,6934,97213,0971,1474,2377,3412,1595,6136,60210,18510,0693,59018,5036,4373256789987163649283,1691,3132,4862832,0649,4117,6492,0508,3495,7972,15871820,782%Col100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0%Row100.019.515.113.819.715.816.513.719.519.519.519.519.52.497.626.332.838.455.125.424.856.517.649.84.718.512.612.114.933.514.942.721.222.253.14.923.832.211.326.931.744.343.715.973.525.61.34.83.74.02.05.213.95.710.71.28.337.030.69.131.323.39.93.484.1Index100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0100.0CinemaAll Cinema Goers - Cinema - UsersAudience(000)34,3887,6014,3774,7545,5945,4866,7846,8847,6017,2867,0386,5115,57038234,00610,04212,11511,84920,6619,7618,94620,8676,91618,4001,7947,0694,7935,1736,11612,3725,90615,4258,6578,55519,4792,04310,51013,0775,01811,59313,57917,42517,1976,28126,1058,9004992,1471,2911,7338582,2435,6162,3764,4064782,63813,07811,0853,43310,4978,9583,9151,27330,299Resps14,8413,0252,0432,0772,7572,3582,5452,4393,0252,9123,0912,9872,59722914,6123,9795,1565,4778,5013,8383,7098,6782,5997,9017272,8021,9361,6532,3365,2692,3216,6703,4833,3208,2608743,5475,4131,8194,4815,2587,2797,2042,60011,3993,7292205505775752677292,4091,0441,9052421,0305,7914,7911,3944,7304,0231,60152912,896%Col68.477.557.768.356.669.081.8100.077.574.371.866.456.931.169.476.073.561.474.776.571.973.578.273.676.175.975.885.481.773.578.772.081.276.673.083.387.980.788.085.685.278.278.378.470.769.379.088.868.886.187.485.880.582.781.782.563.270.472.075.266.776.678.775.671.7%Row100.022.112.713.816.316.019.720.022.121.220.518.916.21.198.929.235.234.560.128.426.060.720.153.55.220.613.915.017.836.017.244.925.224.956.65.930.638.014.633.739.550.750.018.375.925.91.56.23.85.02.56.516.36.912.81.47.738.032.210.030.526.011.43.788.1Index100.0113.384.399.882.6100.7119.4146.1113.3108.6104.897.183.145.4101.4111.0107.389.7109.1111.7105.1107.4114.2107.5111.1110.9110.8124.8119.3107.4115.0105.2118.6111.9106.7121.7128.4118.0128.6125.1124.5114.3114.4114.6103.3101.3115.4129.7100.5125.7127.8125.4117.6120.8119.4120.692.4102.8105.2109.997.5111.9115.0110.4104.8Cinema - Once a month or moreAudience(000)7,0461,7237381,0391,2019592,0436,8841,7231,5261,5011,2121,003816,9652,2032,6022,1604,6412,3482,1384,3891,8013,7144691,6071,0581,4841,6302,6761,6433,0422,1682,2174,4465652,7483,0541,4863,0453,4434,0884,0471,6194,9952,2151117273264792866441,4276651,1391416792,5742,1606182,1151,7096482106,290Resps2,4956043173854203746382,439604533508418390422,4537788847911,6107407321,4915801,3091865683834175589525441,0766996981,4982227991,0124639501,1081,4511,4406131,832796711841401638521156826945877192892779244757630284942,221%Col14.017.69.714.912.112.124.6100.017.615.615.312.410.26.614.216.715.811.216.818.417.215.520.414.819.917.316.724.521.815.921.914.220.319.816.723.023.018.926.122.521.618.418.420.213.517.317.630.117.423.829.224.720.523.121.124.316.313.914.013.513.414.613.012.514.9%Row100.024.510.514.717.013.629.097.724.521.721.317.214.21.198.931.336.930.765.933.330.362.325.652.76.722.815.021.123.138.023.343.230.831.563.18.039.043.321.143.248.958.057.423.070.931.41.610.34.66.84.19.120.29.416.22.09.636.530.68.830.024.39.23.089.3Index100.0125.369.4106.586.686.0175.6713.0125.3111.0109.188.273.046.9101.3118.9112.579.8119.6131.2122.6110.2145.1105.9141.7123.1119.3174.7155.2113.4156.2101.2145.0141.5118.9164.3163.9134.4185.9160.4154.1130.9131.3144.196.5123.0125.6214.4123.8169.7208.1175.9145.8164.9150.7173.1116.098.8100.096.695.9104.293.088.9106.2Cinema - In the last monthAudience(000)10,4092,3991,0871,4251,5071,5432,4436,0782,3992,4252,1441,7751,5838310,3273,1773,8813,2696,6703,2782,9266,5152,3685,6016222,2711,5591,8852,2503,8812,0884,4773,1752,8806,1857463,7774,3211,9814,4165,0345,9455,8772,1077,7982,8931578184546663739071,9458461,5711758713,8443,4169663,2442,7121,0903319,284Resps4,0058925205686366408452,170892847830719666513,9541,1551,4461,3532,5071,1381,0942,4138152,1802568535885788111,4997511,7651,1281,0212,3313121,1951,5936741,4961,7362,2452,2258913,0981,114932221752161082808373806671002571,5541,2963841,2661,1254631353,564%Col20.724.514.320.515.219.429.488.324.524.721.918.116.26.721.124.023.516.924.125.723.522.926.822.426.424.424.731.130.023.127.820.929.825.823.230.431.626.734.732.631.626.726.826.321.122.524.833.824.233.138.034.727.929.429.130.220.920.722.221.220.623.221.919.722.0%Row100.023.110.413.714.514.823.558.423.123.320.617.015.20.899.230.537.331.464.131.528.162.622.753.86.021.815.018.121.637.320.143.030.527.759.47.236.341.519.042.448.457.156.520.274.927.81.57.94.46.43.68.718.78.115.11.78.436.932.89.331.226.110.53.289.2Index100.0118.169.198.873.693.6142.1426.1118.1119.4105.587.478.032.5101.7116.0113.681.7116.4123.9113.6110.8129.2108.1127.2117.7119.0150.2145.0111.3134.3100.8143.7124.4111.9146.9152.5128.8167.7157.5152.5128.8129.1127.0102.0108.8119.5163.2116.8159.5183.6167.5134.6142.1140.6145.7100.899.9107.1102.299.5111.9105.895.0106.1Heavy (1+/mth) - Cinema - Weight Of Cinema GoingAudience(000)7,0461,7237381,0391,2019592,0436,8841,7231,5261,5011,2121,003816,9652,2032,6022,1604,6412,3482,1384,3891,8013,7144691,6071,0581,4841,6302,6761,6433,0422,1682,2174,4465652,7483,0541,4863,0453,4434,0884,0471,6194,9952,2151117273264792866441,4276651,1391416792,5742,1606182,1151,7096482106,290Resps2,4956043173854203746382,439604533508418390422,4537788847911,6107407321,4915801,3091865683834175589525441,0766996981,4982227991,0124639501,1081,4511,4406131,832796711841401638521156826945877192892779244757630284942,221%Col14.017.69.714.912.112.124.6100.017.615.615.312.410.26.614.216.715.811.216.818.417.215.520.414.819.917.316.724.521.815.921.914.220.319.816.723.023.018.926.122.521.618.418.420.213.517.317.630.117.423.829.224.720.523.121.124.316.313.914.013.513.414.613.012.514.9%Row100.024.510.514.717.013.629.097.724.521.721.317.214.21.198.931.336.930.765.933.330.362.325.652.76.722.815.021.123.138.023.343.230.831.563.18.039.043.321.143.248.958.057.423.070.931.41.610.34.66.84.19.120.29.416.22.09.636.530.68.830.024.39.23.089.3Index100.0125.369.4106.586.686.0175.6713.0125.3111.0109.188.273.046.9101.3118.9112.579.8119.6131.2122.6110.2145.1105.9141.7123.1119.3174.7155.2113.4156.2101.2145.0141.5118.9164.3163.9134.4185.9160.4154.1130.9131.3144.196.5123.0125.6214.4123.8169.7208.1175.9145.8164.9150.7173.1116.098.8100.096.695.9104.293.088.9106.2Medium (2/yr) - Cinema - Weight Of Cinema GoingAudience(000)16,0823,6531,8672,3312,4622,6223,02303,6533,4503,3232,9912,50016515,9174,8455,6815,3919,5754,5394,0069,9173,2548,7939403,3312,2702,4502,9465,8292,7847,1174,2233,9159,0018455,1556,2372,3565,5956,6708,3138,2012,90012,4843,9142391,0095348403461,0482,6681,1132,0882021,1036,0535,3911,7124,6484,5511,95060514,163Resps6,6171,3948309341,1371,0981,13801,3941,2991,4061,3451,075986,5191,8142,3312,3743,8301,7521,5773,9711,1943,6523391,2768987801,0792,4321,0683,0231,6771,5103,6683821,7442,5928952,1702,5613,3823,3431,1875,2211,523872352192611043231,1434929041044092,6242,2196502,0271,9717652335,784%Col32.037.324.633.524.933.036.40.037.335.233.930.525.513.432.536.734.427.934.635.632.234.936.835.239.835.835.940.539.334.637.133.239.635.033.834.543.138.541.341.341.937.337.336.233.830.537.941.728.541.735.340.138.238.738.734.826.432.635.037.529.538.939.235.933.5%Row100.022.711.614.515.316.318.80.022.721.520.718.615.51.099.030.135.333.559.528.224.961.720.254.75.820.714.115.218.336.217.344.326.324.356.05.332.138.814.634.841.551.751.018.077.624.31.56.33.35.22.26.516.66.913.01.36.937.633.510.628.928.312.13.888.1Index100.0116.476.8104.777.8103.0113.80.0116.4109.9105.895.379.742.0101.5114.5107.687.2108.1111.1100.7109.1114.9109.8124.4111.7112.2126.4122.9108.2115.9103.8123.7109.5105.4107.6134.7120.3129.1129.1130.8116.6116.6113.1105.795.3118.3130.388.9130.3110.2125.3119.5121.0121.0108.882.6101.8109.4117.292.3121.5122.5112.3104.7Light ( Rest?0Print Count:1873List of Best:RowTypeOutdoor Media: Quintile 1 (Highest)Newspapers: Quintile 1 (Highest)Magazines: Quintile 1 (Highest)Television: Quintile 1 (Highest)Radio: Quintile 1 (Highest)Internet: Quintile 1 (Highest)Outdoor Win PercentageAll Cinema Goers - Cinema - Users14Audience(000)76014377475455945486678412.04%All Cinema Goers - Cinema - Users15Resps3025204320772757235825459.72%All Cinema Goers - Cinema - Users17%Row22.112.713.816.31619.712.18%Medium (2/yr) - Cinema - Weight Of Cinema Going34Audience(000)36531867233124622622302320.84%Medium (2/yr) - Cinema - Weight Of Cinema Going35Resps139483093411371098113822.50%Medium (2/yr) - Cinema - Weight Of Cinema Going36%Col37.324.633.524.93336.42.47%Medium (2/yr) - Cinema - Weight Of Cinema Going37%Row22.711.614.515.316.318.820.74%Medium (2/yr) - Cinema - Weight Of Cinema Going38Index116.476.8104.777.8103113.82.28%Light (