Transcript

Good eveningandthanksforhavingmehere.TodayIwanttolookathowourrelationshiptotheworldchangeswhenwe’resurroundedbydevicesthatanticipateourneedsandactonthem.Thatmeansitsitsattheintersectionoftheinternetofthings,userexperiencedesignandmachinelearning,andalthoughpeoplehavedealtwithoneofthosedisciplinesbefore,Idon’tthinkthey’veeverbeencombinedinquitethewaystheyarenow,orwiththecurrententhusiasm.And,tobeclear:Iamneitherafanof,noracriticof,thesetechnologies.Ithinkthey’retoocomplextobereducedthatwayandtomaximizetheirpositiveimpactwehavetoactivelyengagewiththem,andthat’swhatthistalkistryingtodo.

Thetalkisdividedintoseveralparts:itstartswithanoverviewofhowIthinkInternetofThingsdevicesareprimarilycomponentsofservices,ratherthanbeingself-containedexperiences,howpredictivebehaviorenableskeycomponentsofthoseservices,andthenIfinishbyexploringsomespeculativeideasofwhatkindofimpactthey’regoingtohaveonus,asindividualsandasasociety.AtitscoreisanargumentthateverythingisgoingtobeconnectedtotheInternet,thatthosethingswilleachtrytopredictourimmediatefuture,andthatthisisgoingtofundamentallychangeourrelationshiptotheworld.

Acoupleofcaveats:- Mycurrentworkinthisfieldfocusesalmostexclusivelyontheconsumerinternetofthings,soIseemostthingsthroughthatlens.- IwanttopointoutthatfewifanyoftheissuesIraisearenew.Thoughtheterms“internetofthings”and“machinelearning”arehotrightnow,theideashavebeendiscussedinresearchcirclesfordecades.Searchfor“ubiquitouscomputing,”“ambientintelligence,”and“pervasivecomputing”andyou’llseealotofgreatthoughtinthespace.Ifyou’rereallyambitious,youcanreadtheArtificialIntelligenceandCyberneticsworksofthe50sand60sandyou’llbesurprisedbytheprescienceofthepeopleworkinginthisspacewhentheentireworld’scomputepowerwasaboutasmuchasmykeyfob.- Therearealotofideashere,andIwillalmostcertainlyunder-explainsomething.ForthatIapologizeinadvance.Mygoalhereistogiveyouageneralsenseofhowthesethepiecesconnect,ratherthananin-depthexplanationofanyoneofthepieces.- Finally,mostofmyslidesdon’thavewordsonthem,soI’llmakethecompletedeckwithatranscriptavailableassoonI’mdone.

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Let me begin by telling you a bit about my background. I�m a user experience designer. I was one of the first professional Web designers. This is the navigation for a hot sauce shopping site I designed in the spring of 1994.

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I’vealsoworkedontheuserexperiencedesignofalotofconsumerelectronicsproductsfromcompaniesyou’veprobablyheardof.

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Now, aquickaside.WhatisUserExperienceDesign?UXdesignisnotgraphicdesign,interfacedesign,ergonomics,industrialdesign,orproductdesign,butitincludesaspectsofallofthosethings.

UXdesignisahumanisticproblemsolvingapproachthatbringstogethertheneedsofpeopleandbusinessestocreatetechnologicalproductsthatarevaluableforbothgroups.It’smuchmoreaboutprocessthanmakingthingslookgood.

Thefieldisabout20yearsold.Thisishowitlookedabout15yearsago.

DiagrambyJessMcMullin.

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It’salittlemorecomplextoday,but’sroughlythesamething.

DiagrambyCoreyStern.

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Iwroteacoupleofbooksbasedonmyexperienceasadesigner.Oneisacookbookofuserresearchmethods,andtheseconddescribeswhatIthinkaresomeofthecoreconcernswhendesigningnetworkedcomputationaldevices.I’malsomarriedtooneoftheauthorsofthisbook,sothinkingabouttheimpactofthedesignofconnecteddevicesonpeopleiskindofafamilybusiness.

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Ialsostartedacoupleofcompanies.Thefirst,AdaptivePath,wasprimarilyfocusedontheweb, andwiththesecondone,ThingM,Igotdeepintodevelopinghardware.

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TodayIworkforPARC,thefamousresearchlabthatinventedthepersonalcomputer,objectorientedsoftware,thetabletcomputer,andlaserprinter,asaprincipalinitsInnovationServicesgroup.Wehelpcompaniesreducetheriskofadoptingnoveltechnologiesusingamixofsocialresearch,designandbusinessstrategy.

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PARCalsostartedthinkingaboutwhatwecalltheIoT longbeforemost othercompanies.

ItwasatPARCin1971thatDickShoup,andearlyPARCresearcher,wrotethateventuallyprocessorswouldbeascommon,andasinvisibleaselectricmotors.Thisclearlyoutlinesthedestinyofconnectedcomputer:thateventuallyitwillbecomeasboringandascommonaselectricmotorsaretoday.

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Inthelate80s,alsoatPARC,MarkWeisercoinedthetermubiquitouscomputingtodescribeafuturewhenthenumberofcomputerssurpassedthenumberofpeopleusingthem.Inthischartfrom20yearsago,hepredictedthatwouldhappenaround2005.Hedidn’tlivetoseethatcrossover,buthewasbasicallyright—theiPhonelaunchedin2007—andwenowliveintheworldheenvisioned.

Essentially,whatwenowseeasanovelphenomenonhasbeenforseen bypeopleintheindustryformanydecades.Thequestionshavealwaysbeennotaboutwherewe’regoing,butwhenwe’llgetthere,andhow.

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Buttheendvisiondoesn’tappearallatonce.We’veonlystartedthetransitiontotheubiquitouscomputingworld,andassuch,we’reseeingalotofbadideasaboutwhattheInternetofThingsisanditisn’t.Essentially,everythingthatcanbeconnectedtotheInternetwillbe,whichincludesalotofthingsthatshouldn’tbe.TherearesomanybadideasnowthatthereareentireTumblrs dedicatedtomockingstupidIoTideas.Oneisaboutdumbsmartthingsandtheotherisjustaboutdumbsmartrefrigerators.

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Mostofthesethingsarebadideasbecausesimplyconnectingexistingstufftotheinternetdoesnotproducecustomervalue…

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Simpleconnectivityhelpswhenyou’retryingtomaximizetheefficiencyofafixedprocess,butthat’snotaproblemthatmostpeoplehave.We’vebeenabletosimplyconnectvariousdevicestoacomputersinceaTandyColorComputerscouldlightsoffandonoverX10in1983.Theproblemisthatthatwasn’tveryusefulthen,andit’snotveryusefulnow.IfyoureplacetheTandywithaniPhoneandthelampwithawashingmachine…

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…oraneggcarton,youstillhavethesameproblem,andit’sauserexperienceproblem.

TheUXproblemisthatendusershavetoconnectallthedotstocoordinatebetweenawidevarietyofdevices,andtointerpretthemeaningofallofthesesensorstocreatepersonalvalue.Formanysimplyconnectedproductsthereissolittleefficiencytobehadrelativetothecognitiveloadthatit’s justnotworthit.What’sworse,theextracognitiveloadisexactlyoppositetowhattheproductpromises,andcustomersfeelintenselydisappointed,perhapsevenbetrayed,whentheyrealizehowlittletheygetoutofsuchaproductThatmakesmostsuchproductseffectivelyWORSEthanuseless.

Thatpromisegapiswhatdistinguishesagadgetfromatool,whythiseggcartonisfunny,andwhyQuirkywhomadeit,filedforbankruptcyafterburningthroughhundredsofmillionsofdollars.

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How doyoucreateatoolthatreducescognitiveloadinsteadofcreatingit,thatexchangespeople’sprecioustimeforsignificantvalue?Oneapproachistocouplecloud-basedserviceswithpredictivemachinelearningmodelstoanticipatewhatbehaviorswillmaximizethechancesofadesirableoutcomeinagivensituation.

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WhenI talkaboutservices,I’mtalkingaboutthinkingofhardwaredevicesasphysicalrepresentativesofcloudservices,whichmakesthemverydifferentthantraditionalconsumerelectronics.Historically,acompanymadeanelectronicproduct,sayaturntable,theyfoundpeopletosell itforthem,theyadvertiseditandpeopleboughtit.Thatwastraditionallytheendofthecompany’srelationshipwiththecustomeruntilthatpersonboughtanotherthing,andallofthevalueoftherelationshipwasinthedevice.WiththeIoT,thesaleofthedeviceisjustthebeginningoftherelationshipandphysicalthingholdsalmostnovalueforeitherthecustomerorthemanufacturer.

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Value now shifts to services and the devices, software applications and websites used to access it—its avatars—become secondary. A camera becomes a really good appliance for taking photos for Instagram, while a TV becomes a nice Instagram display that you don’t have to log into every time, and a phone becomes a convenient way to check your friends’ pictures on the road.

Hardware, physical things, become simultaneously more specialized and devalued as users see “through” each device to the service it represents. The avatars exist to get better value out of the service.

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Amazon reallygetsthis.Here�satellingolderadfromAmazonfortheKindle. It’ssaying�Look,usewhateverdevice youwant.Wedon�tcare,aslongyoustayloyaltoourservice.Youcanbuyourspecializeddevices,butyoudon�thaveto.�

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WhenFirewasreleased5yearsago,JeffBezosevencalled itaservice.

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AmazonDashisaservicethat’senabledbydedicateddevices.ADashbuttonisanetworkedcomputerwhoseonlypurposeistobeanavatarforamacaroniandcheeseservice.

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Mostlarge-scaleIoT productsareserviceavatars.Theyusespecialized sensorsandactuatorstosupportaservice,buthavelittlevalue—ordon’tworkatall—withoutthesupportingservice.SmartThings,whichwasacquiredbySamsung, clearlystatesitsserviceofferingrightupfrontontheirsite.Thefirstthingtheysayabouttheirproductlineisnotwhatthefunctionalityis,butwhateffecttheirservicewillachievefortheircustomers.Theirhardwareproducts’functionality,howtheywilltechnicallysatisfytheservicepromise,isalmostanafterthought.

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ComparethattoX10,theirspiritualpredecessorthat’sbeeninthebusinessfor30years.AllthatX10tellsisyouiswhatthedevicesare,notwhattheservicewillaccomplishforyou.Idon’tevenknowifthereISaservice.WhyshouldIcarethattheyhave“modules”?Ishouldn’t,andIdon’t.

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Ithink therealvalueconnectedservicesofferistheirabilitytomakesenseoftheworldonourbehalf,toreducecognitiveloadbyenablingpeopletointeractwithdevicesatahigherlevelthansimpletelemetry,atthelevelofintentionsandgoals,ratherthandataandcontrol.Humansarenotbuilttocollectandmakesenseofhugeamountsofdataacrossmanydevices,ortoarticulateourneedsassystemsofmutuallyinterdependentcomponents.Computersaregreatatit.

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Theydothisthroughprocessesthathavemanynames,butI’lllumpthemallunderMachineLearning,whichisabigpartofwhatusedtobecalledArtificialIntelligence.Manyofthecoreideasheregobacktothe1950sandit’sthebasisofeveryemailspamfilter,soifyou’vehadyourspamautomaticallyfiltered,you’veexperiencedthevalueofmachinelearning.

AbigpartofMachineLearningispatternrecognition.Wehumansevolvedverysophisticatedfacultiestorapidlyidentifyvisualimagesinallkindsofdifficultconditions.Youlookatapictureofanorangeonaredplateandyoucantellinstantlythatit’snotasunset,butuntilrecentlythatwasreally,reallyhardforacomputer.BecauseofacombinationofMoore’sLawandsomebreakthroughs,computershavegottenmuchbetteratpatternrecognitioninthelastcoupleofyears.

Foracomputer,recognizingsomethingstartswithaprocesswheresomebasicattributesofanimageareextracted,suchastheshapeofboundariesbetweenclustersofpixels,orthedominantcolorofapatchofanimage.Thesearecalledfeaturesinmachinelearning.Byexamininglotsandlotsofexamplesoffeaturesinanimage,amachinelearningsystembuildsastatisticalmodelofwhatthatclusterrepresents.

Basicformsofthiskindofimagerecognitionhasbeenusedindustriallyfordecades.Mostoftheorangesthatcomefromthecentralvalleyarescanned360timestoseparateoneswithblemishesfromoneswithout.LegohasacompletelyautomatedfactorythatinjectionmoldsamillionLegobricksanhour,examineseverysinglepiece,automaticallysorts,bagsandboxesthem,allusingcomputervision.That’srelativelyold.

Imagesfrom:Region-basedConvolutionalNetworksforAccurateObjectDetectionandSemanticSegmentation,R.Girshick,J.Donahue,T.Darrell,J.Malik,IEEETransactionsonPatternAnalysisandMachineIntelligence

Real-TimeImageandVideoProcessing:FromResearchtoRealitybyKehtarnavaz andGemadia

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What’snewisaclassofsystemsthatunderstandthecontentofimages.Theydon’tjustlookatfeatures,butclustersoffeatures,andclustersofclustersoffeatures,andtheycannowidentifyanorangefromthesettingsun,orapersonfromanairplane,orapolarbearfromadalmatian.

ThisiswhyFacebookasksyoutosaywhoisinanimage.It’snotjustforyou,it’sfortheirfacerecognizer.

Nowhere’stheinterestingpart:we’rebuilttoidentifypatternsinvisualphenomena,butwe’reprettybadatidentifyingtheminotherkindsofsituations.Forexample,ifyou’veevertriedtounderstandsomeone’sfoodsensitivities,it’sreallyhardtoextractwhatthatpersonisreactingto,evenifyoukeepverycarefultrackofwhatthey’veeaten.We’rejustnotbuiltforit.Itwasneverevolutionarilysufficientlyimportant,sowedidn’tevolveanorganforit.

Computers,ontheotherhand,don’tcare,andnowthatwe’vefoundreallygoodwaystofindpatternsinvisualimages,thesesametechniquescanfindpatternsinanything.

Insteadofamatrixofpixels,whatifyouhadamatrixofmedicalprescriptions,witheachrowasthehistoryofoneperson’sprescriptionsfromthefirsttimethatpersonwenttothedoctorforaproblem,throughwhentheywereprescribedcertainthings,towhentheygotbetter,ortheydidn’t.Thesamekindofsystemcouldlearnthetypicalpatternforprescribing,say,awheelchair.Itwouldessentiallyseethegeneralshapeofthesequencefortheprescriptionofachairovertimeandacrossmanypeople.

Thenifyousawawheelchairbeingprescribedthatwasoutsideofthetypicalpattern,youcouldidentifyit.That’scalledanomalydetection.That’sinfactexactlyhowwebuiltasystemtoidentifyMedicarefraudforthestateofCalifornia.Peopleareterribleatthatstuff,butcomputersaregreat.

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Whenoneofthedimensionsistimeandanotheristheoutcomeofaseriesofactionsyoucanmakeapatternrecognizerthatassociatesasequenceofactionswithasetofstatisticalprobabilitiesforpossibleoutcomesbasedondatacollectedacrossawidevarietyofsimilarsituations.Inotherwords,becausepeopleandmachinesbehaveinfairlyconsistentways,thesemachinelearningsystemscanincreasinglypredictthefutureandattempttoadaptthecurrentsituationtocreateamoredesirableoutcome.

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Theinterestingthingisthatthisnotjusttheory.

PredictionandresponseisattheheartofthevaluepropositionmanyofthemostcompellingIoT services,startingwiththeNest.TheNestsaysthatitknowsyou.Howdoesitknowyou?Itpredictswhatyou’regoingtowantbasedonyourpastbehavior.

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Amazon’sEchospeaker saysit’scontinuallylearning.Howisthat?Predictivemachinelearningbasedonyouractionsandyourwords.

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The Birdi smartsmokealarmsaysitwilllearnovertime,whichisagainthesamething.

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Jaguar, learning…ANDintelligent.

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TheEdyn plantwateringsystemadapts toeverychange.Whatisthatadaptation?Predictivemachinelearning.

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Canary,ahomesecurity service.

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Cocoon,anotherhomesecuritysystem knows.Howdoesitknow?Machinelearning.

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Here’sfoobot,anairqualityservice.

[Ialsolikehowoneof itsimplicitservicepromisesistoidentifywhenyourkidsaresmokingpot.]

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Silk’sSenseadapts

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Mistbox sprayswaterintoyourairconditionertoreduceyourenergybill.You’dthinkthat’saprettysimpleprocess,butno,it’salwayslearning.

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Anumberofcompaniesaremakingchipsthatmakemachinelearningmuchcheaperandmorepower-efficient,whichmeansthatit’sgoingtobeveryeasytoinstallitineverydevice,fromstreetlightstomedicalequipmenttotoys.It’snotjustlikely,it’sinevitable.Here’sonethatwasannouncedacoupleofweeksago.

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Here’saKickstarter for an“AIButler”thatpostedearlierthismonth.Whatdoesitdo?Idon’tknow,butitlearns.

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Theidealscenariothesethingspaintisprettyseductive.Imagineaworldofespressomachinesthatstartbrewingasyou’rethinkingit’sagoodtimeforcoffee;officelightsthatdimwhenit’ssunnytosaveenergy,andmacandcheesethatneverrunsout.Theproblemisthatalthoughthevaluepropositionisofabetteruserexperience,it’sunspecificinthedetails.Previousmachinelearningsystemswereusedinareassuchaspredictivemaintenance andfinance.Theyweremadebyandforspecialists.Nowthatthesesystemsareforgeneralconsumers,wehavesomesignificantquestions.Howexactlyhowwillourexperienceoftheworld,ourabilitytouseallthecollecteddata,becomemoreefficientandmorepleasurable?

We’restillearlyinourunderstandingofpredictivedevices,sorightnowtheproblemsareworsethansolutions.IwanttostartbyarticulatingtheissuesI’veobservedinourwork.

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We’veneverhadmechanicalthingsthatmakesignificantdecisionsontheirown.Asdevicesadapttheirbehavior,howwilltheycommunicatethatthey’redoingso?Dowestickasignonthemthatsays“adapting”,likethelightonavideocamerasays“recording”?Shouldmychairvibratewhenadjustingtomyposture?Howwillusers,orjustpassers-by,knowwhichthingsadapt?Icouldendupsittinguncomfortableforalongtime,waitingformychairtochange,beforerealizingitdoesn’tadaptonitsown.Howshouldsmartdevicessettheexpectationthattheymaybehavedifferentlyinwhatappearstobeidenticalcircumstances?

How doweknowHOWintelligentthesedevicesare?Peoplealreadyoftenprojectmoresmartsondevicesthanthosedevicesactuallyhave,soacoupleofaccuratepredictionsmayimplyamuchbettermodelthanactuallyexists.Howdoweknowwe’renotjust homesteadingtheuncannyvalleyhere?

ChairbyRaffaello D'Andrea,MattDonovanandMaxDean.

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Theironyinpredictivesystemsisthat they’reprettyunpredictable,atleastatfirst.Whenmachinelearningsystemsarenew,they’reofteninaccurate,whichisnotwhatweexpectfromourdigitaldevices.60%-70%accuracyistypicalforafirstpass,buteven90%accuracyisn’tenoughforapredictivesystemtofeelright,sinceifit’smakingdecisionsallthetime,it’sgoingtobemakingmistakesallthetime,too.It’sfineifyourhouseisacoupleofdegreescoolerthanyou’dlike,butwhatifyourwheelchairrefusestogotoadrinkingfountainnexttoadoorbecauseit’sbeentrainedondoorsanditcan’ttellthat’snotwhatyoumeaninthisoneinstance?Forallthetimesasystemgetsitright,it’sonthemistakesthatwejudgeitandacouplesuchinstancescanshatterpeople’sconfidence.Anxietyisakindofcognitiveload,andalittledoubtaboutwhetherasupposedlysmartsystemisgoingtodotherightthingisenoughtoturnaUXthat’srightmostofthetimeintoonethat’smoretroublethanit’sworth.Whenthathappens,it’s lostyou.

Photo CCBY2.0photo2011PopCultureGeektakenbyDougKline:https://www.flickr.com/photos/popculturegeek/6300931073/

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Thelastissuecomesasaresultoftheprevioustwo:control.Howcanwemaintainsomelevelofcontroloverthese devices,whentheirbehaviorisbydefinitionstatisticalandunpredictable?

Ontheonehandyoucanmangleyourdevice’spredictivebehaviorbygivingittoomuchdata.WhenIvisitedNestoncetheytoldmethatnoneoftheNestsintheirofficeworkedwellbecausethey’reconstantlyfiddlingwiththem.Inmachinelearningthisiscalledovertraining.Theotherhand,ifIhavenodirectwaytocontrolitotherthanthroughmyownbehavior,howdoIadjustit?AmazonandNetflix’srecommendationsystems,whicharemachinelearningsystemsforpredictingwhatyoumaylike,giveyousomecontextaboutwhytheyrecommendedsomething,butwhatdoIdowhenmyonlyinterfaceisagardenhose?

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Asinterestingastheseissuesare,Ithinkthat, moreimportantly,whattheyrepresentisthatwe’reentering intoanewrelationshipwithourdeviceecosystem,aseachangeinourrelationshiptothebuiltworld.

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Thinkofasewingmachine.It’sverycomplex,butitstillonlyactsinresponsetous.

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Computersacting autonomously erodethissimpletool/userrelationship.

Atthedawnofcomputinginthelate1940scyberneticistslikeNorbertWienerphilosophizedabouttheincreasinglycomplexrelationshipbetweenpeopleandcomputers,andhowitwasfundamentallydifferentthanthewayweinteractwithotherkindsofmachines.Developersworkinginsupervisorycontrolofmanufacturingmachinesandroboticshavehadtodealwiththesequestionspragmaticallyforabout30years,butthankstotheInternetofThings,thisisnowaproblemthateveryonewillhavetograpplewithgoingforward.

Here’sadiagrambythegreatsTomSheridanandBillVerplank from1978,inwhichtheyillustratefourwaysthatsemi-autonomouscomputersandhumanscanworktogethertosolveaproblem.

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By2000Sheridanexpandedtheseideastocreatethisframework,todefineaspectrumofresponsibilitybetweenpeopleandcomputers.Itrangesfromhumansdoingallthework(thisisyouwritinganessay)tocomputersdoingalltheworkcompletelyautonomously(thisisyourcar ’sfuelinjectioncontroller).Ofcoursethegoalistogetasystemtolevel9or10.That’sthemaximumreductionincognitiveload.However,forasystemtoqualifyforthat,ithastobeverystable,itseffectsneedtobehighlypredictableand,equallyimportantly,it’sroleneedstobeadequatelyembeddedinsociety.ItneedstobeOKforacomputertotakeonthatlevelofresponsibility.Attheairportwetrustthemonorailcomputerstoworkwithouthumanintervention,butwedon’ttrusttheplaneautopilottodothat,eventhough-–asIunderstandit—planescanbasicallyflythemselvesthesedays.

PredictiveIoT devicesgenerallyfallbetween5and7onthisscalerightnow.Theproblemisthatthisistheexactrangewhereyou’remaximizingsomeone’scognitiveload,butnotnecessarilydoingalltheworkforthem,sotheresultoftheautomationhadbetterbeworthit.Thisfundamentallyundermineswhatweexpectfromourtools,andwhenthattoolistryingtoanticipatewhatwe’retryingtodo,itfundamentallychangesourworkingrelationshipwithit.

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DannyHillis oftheLongNowtalksabouthowwehavegonepasttheEnlightenmentideawherewethoughtthatwecouldunderstandandcontroleverything,andbuilttoolsthatreflectedthatview.Inhisperspective,wearenolongerincontrolasmuchasweareentangledwiththem.

AnneGalloway,aNewZealandresearcherwholooksattheintersectionofanimalsanddigitaltechnology,callsittheendofhumanexceptionalism.Otherswouldsayit’sjustthePostmoderncondition,therecognitionthatthecomplexityoftheworldisbeyondourabilitytocontrol,andwehavetolearntocoaxandcoexist,ratherthancommandandcontrol.

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Becausesoonerthanweexpect, we’llbelivingwithhundredsofdevicesandservicestryingtomodelusandpredictwhatwillbegoodforus,andmostofthemwillrequireourattention.Theywillwantustoverifythings,touploadthings,toconfirmthings.Theywillwantustovalidatetheirexistence.Andtheywillbewrongalot.Ifyouhave100devicesandeachdevice is99%accurate—andmostpredictivealgorithmsrarelyachievethatlevelofaccuracy,atleastnotatfirst—thenoneisalwayswrong.

So howdoweengagewiththisworld?Howdoweapproachwranglingallthesethinkingtools?

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Youcanthinkaboutworkingsurroundedbyabunchofapprenticeassistants,asinamiddleageguild.

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…oryoucantakeananimistviewofassumingeverythingintheworldhasaconsciousness.PhilVanAllenofArtCenterhasrecentlystartedadvocating anapproachlikethis.Well,maybenotlikeTHIS.

ImagefromMiyazaki’sPrincessMononoke.

PhilVanAllen:https://medium.com/@philvanallen/rethink-ixd-e489b843bfb6#.6jszlfw9p

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I’dliketoexplorefarmingasametaphor,andnotbecauseofthesuperficialironyofusingpre-Enlightenmenttechnologytotalkaboutapost-Enlightenmentproblem.

Ireallywanttocreateausefulwayofthinkingaboutthechallengeofsmarttoolssowecandesignabetterrelationshipwiththemfromthebeginning.

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Farmingis oneofouroldesttechnologies,oneofthemostadvanced,andoneofthemostbrutalontheland,peopleandanimalsinvolved.Butitgotushere.

Also,anadmission:I’macitykid,myfamilyhasbeenlivingin citiesgoingbackmanygenerations.Ihavenotraisedsomuchasasingleedibleplantorownedapet,thoughIdohavechildren,butIdon’tthinkit’sthesame.Butthelongnowaskedmetodosomethingbrandnewandforageneralaudience,andthisiswhereIendedup,soifthistalkhasn’tgoneofftherailsforyouyet,it’llprobablygoofftherailsnow.

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For mefarmingisausefulmetaphorabouthowtosimultaneouslymanipulate thestateofmanyautonomous,independent,similarthings,foryourgain.Afarmerdoesn’traiseanearofcorn,sheraisesafieldofcorn,andsheisnotincontroloftheircropsasmuchassheisinsymbiosiswiththem.

Shereducesthecomplexityoffarmingbyplantingmanycopiesofthesameplant,anddividingherlandintoregionsforeachkindofplant.Rightnowslikeeachplantistotallydifferentandrequiresatotallydifferenttechniquetoworkwithit.

Sheselectscropsthatthriveinaspecificsetofconditionsandwhichcansynergisticallyusethesamerawmaterialtomaximizethevalueofthatmaterial.Whatifhadmultiplealgorithmsusingtheinformationfromthesamesensors—sayallthecamerasandtemperaturesensorsinyourenvironment—thenfusingtheirresults?

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Afarmerusesspecializedtoolstoworkonmanyplantsatthesametime,whetherit’saplow,aharvesterorascarecrow.That’swhyshechoosesmanyofthesamething.Inthealgorithmanalogy,howcanwegrouplargenumbersofalgorithmsandworkonthemallatonce?

Sheexpectspests.Rightnoweveryoneisshockedwhentheirsmartfridgestartspostingspambecauseit’sbeenhacked.That’skindoflikeafungusinfection,andfarmershavetoolsforthatandtrytomaintaingoodpracticestominimizeit,butwhenithappens,nooneissurprised.

Shedoesn’texpecttoextractthevaluefromitimmediately—thatmaytakemonthsoryears—yetsheknowsshewillhavetomaintainitthatwholetimeregardless.Rightnowweexpectourdigitalproductstoworkimmediatelyorwethinkthey’renotworthwhileordefectiveiftheydon’t.Whatifwedesignedthingssothattheywouldonlybeusefulafterwehadlivedwiththemforalongtime,butthenthey’dbeREALLYuseful?

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Anotheraside:machinelearningalgorithmsarepatternrecognizers,sotheyneedtoknowwhichpatternsareimportant.Wheneveryoumarkemailasspamusingyouremailprogram,youaredoingwhat’scalledtrainingthealgorithmtounderstandwhatyouconsiderspam.

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Similarlywhenyoumakeachoiceusingvirtuallyanyadigitaldeviceorservice,you’retraininganalgorithm.Facebookasksyoutolabelpeopleinyourpicturestotrainitsalgorithmstoassociateasetoffacialfeatureswiththepersonyoulabeled.

Whathappenswhenyoutrainasingleanimal?Whatareyourmechanismsofcontrol?Whatareyourexpectations?

Well,youexpectthatitwillrequiretimeanditwillrequireacombinationofbothpositiveandnegativereinforcement.Then,youexpectthatitwillregularlymisbehaveandyouhavetoreinforcewhatyouteachit.Conversely,youcanexpectthatitwillprobablylearnabitfromotheranimalswithoutyouhavingtotelliteverythinganditsbehaviorwillsurpriseyouingoodwaysinadditiontobadways.

Imagesource:http://countingsheep.info/permalamb.html (AnneGalloway’sCountingSheepproject)

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Butwhathappenswhenafarmerhasalotofanimalstocontrol?Shecan’ttrainallofthemindividually,sooverthelast10000yearsshe’sdevelopedsometoolsformanagingthem.

First,sheselects animalsthatworkwellingroups.Ouralgorithmsarecurrentlybuiltoneatatimeandtheexpectationisthatourinteractionwiththemwillbeindividual.Thatdoesn’tscale.Weneedalgorithmsthatareexperiencedwelltogether,orelsewe’renotherdingsheep,we’reherdingcats.Next,shehasacrook.Whenyouneedtoassertcontrol,youneedaclearwaytodothatwhichworksonawidevarietyofanimalsandweneedconsistentwaystoassetimmediatecontroloverawidevarietyofsmartdevices.Shehas adog, whichisasmarterentitythatalso needstobetrained,butoncetrainedcanbeusedtoautonomouslycontrolmultipleotherindependententitiesitself.Shecanhandofftheworktoanassistant.Infarmingawholeclassofpeoplewhocantakeresponsibilityforallofthethingsandwhocanworktogether.Responsibilitycanbedelegated.AsTomCoatesofThington pointsout,mostIoT systemsarenotbuiltformanypeopletocontrolthemsimultaneously,eventhoughtheireffectsareoftenexperiencedinsharedenvironments.

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Todaywedon’thaveanInternetofThings,wehavemanyAOLsofthings.They’vebeenintentionallymademutuallyincompatibleandalthoughsomemaybecuteontheirown,whenyouhavealotofthem,andtheyhavetobedealtwithindividually,it’sabigproblem.

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Ithinkin 1000years,maybe100years fromnow,thisentirediscussionwillseemabsurd,likearguingaboutwhetherironisagoodthingorabadthing.We’llseeitasjustthewaytheworldis.Ourbodiesaregoingtobesemi-autonomouscomponentsthatwehavesomecontrolover,inanecosystemthatcombinesotherbiologicalanddigitalsemi-autonomouscomponents.Everythingisgoingtohavesomecontroloverandbecontrolledbyotherthings.

Someofthemaresmarterthanothers,somearemoreautonomousthanothers,someareevensmarterthanweareincertainways,somehavepositivesymbioticrelationships,someareparasites.Theboundariesbetweenmindsandbodies,betweennaturalandartificial,andbetweenhumanandnon-humanwillhavebeeneroded.Ourworldwillhavereconfigureditselfaroundassumptionsthateverythingismuchpermeableandmuchlessclearlydelineatedthanwehadfooledourselvesintobelieving.Wearenotasgods.Weare,andalwayshavebeen,animalsinanecosystem.

Anditwon’tallbegood.Therewillprobablybeterriblethingsthathappentopeople’sbodies,mindsandsocieties.Theremayalso,hopefully,begoodthings.

Image:CamillePissarro,“Shepherdesses,”1887

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Thisisthe lookingglassthatwe’vemade,andit’stimeforustostepthrough,andexplorethefield beyond,becausewehavenochoicebuttoengagewithit,tomakeitbewhatwewantittobe,whatweneedittobe,becauseitisnotandroidswhowilldreamingofelectricsheep,itwillbeus.

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Thankyou.

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