Download pdf - OSU PRSSA Report

Transcript
Page 1: OSU PRSSA Report

!Highlights of last school year!The “PR”actice Campaigns

!A look at our plans for this year!Meeting Themes by Quarter

!Our Fall Quarter Meeting Schedule

!Current “PR”actice Clients

!The Diamond Cellar, Zooloo.com, and Ride for World Health

!Future Events

!PRSSA National Conference

!“5 under 25” Networking Event

!Resume, Cover Letter, and Practice Interview Workshop

!Mentoring Program

What have we been up to?

Page 2: OSU PRSSA Report

Highlights of last school year2

"The “PR”actice Campaigns

!Ride for World Health

# The Practice secured more than 35 stories in newspapers across the country during their media relations campaign last year.

Page 3: OSU PRSSA Report

Highlights of last school year

"The “PR”actice Campaigns

!The World Wildlife Fund’s Earth Hour Campaign

3

Page 4: OSU PRSSA Report

Highlights of last school year

!The World Wildlife Fund’s Earth Hour Campaign# Practice CEO, Colleen Maleski was interviewed on CNN for the

firm’s social media work.

4

Page 5: OSU PRSSA Report

Highlights of last school year

!The World Wildlife Fund’s Earth Hour Campaign# Twitter feed with more than 1,000 followers

5

Page 6: OSU PRSSA Report

Highlights of last school year

!The World Wildlife Fund’s Earth Hour Campaign# Blog outreach# Youtube videos

# Facebook groups and page

6

Page 7: OSU PRSSA Report

A look at our plans for this year

" This year our membership has risen to 129 total members, up from 94 members last year.

" Average meeting attendance has also risen significantly.

7

Our first meeting

Page 8: OSU PRSSA Report

A look at our plans for this year

" We are having meeting themes by quarter.! Fall Quarter: Securing a Job/Internship in PR

! Winter Quarter: Exploring the Fields of PR# Tours to see different PR settings

! Spring Quarter: Improving your PR Skills

" Our fall quarter meeting schedule:! Oct. 7: Internships

! Oct. 21: Resumes, Cover Letters, and Portfolios

! Nov. 4: Networking and Interviewing

! Nov. 18: Young Professionals Networking Event

8

Page 9: OSU PRSSA Report

A look at our plans for this year

" Current “PR”actice Clients

! The Diamond Cellar

# The PRactice will focus on social media, paid media and public relations to ensure success with the Diamond Cellar and their bridal focus.

9

Page 10: OSU PRSSA Report

A look at our plans for this year

" Current “PR”actice Clients

! Zooloo.com# The PRactice will focus on social media to promote the site

nationally.

10

Page 11: OSU PRSSA Report

A look at our plans for this year

" Current “PR”actice Clients

! Ride for World Health# The Ohio State University Medical Center is a sponsor and fully

involved in Ride for World Health. The PRactice works with Ride for World Health to promote their cause through news media.

11

Page 12: OSU PRSSA Report

A look at our plans for this year

" Future Events

! PRSSA National Conference in San Diego, California: 10 members will attend

! “5 under 25” Networking Event - Nov. 18# Five young professionals will share their experiences finding a job

and integrating into the professional world.

! Fall Resume, Cover Letter, and Practice Interview Workshop# Members will participate in a workshop with human resources

professionals.

12

Page 13: OSU PRSSA Report

A look at our plans for this year

" Mentoring Program

! Members will have an opportunity to meet one-on-one with a PR professional who can give advice and share their experiences.

! If any professionals are here that are possibly interested in mentoring one of our members, please contact me.# [email protected]

13