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Chapter 1
Industry Profile
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Introduction of Polymer Industry
Polymers are substances whose molecules have high molar masses and
are composed of a large number of repeating unit. Naturally occurring
polymers are proteins, starches, cellulose, and latex. Synthetic polymers are
produced commercially on a very large scale and have a wide range of
properties and uses.
The materials commonly called plastics are all synthetic polymers.
Polymers are formed by chemical reactions in which a large number of
molecules called monomers. These are joined sequentially forming a chain. In
many polymers, only one monomer is used. In others, two or three different
monomers may be combined
Different polymers are
- Polyethylene
- Polypropylene
- Polystyrene
- Polyvinyl chloride
- Polyethylene Terephthalate
- Polytetrafluoroethylene
- Polyurethane
- Polyamide
- Polyacrylamide
Global Scenario of Polymer Industry
Worldwide Plastics Industry witnessed a steady growth which isreflected in the increased consumption figures of all types of Plastics
materials. Asia has been worlds largest plastics consumer for several years.
Significant aspect of plastics material growth globally has been the innovation
of newer application areas for plastics such as increasing plastics applications
in automotive field, rail, transport, defense & aerospace, medical and
healthcare, electrical & electronics, telecommunication, building &
infrastructure, furniture etc
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Plastics have become the key drivers of innovations & application
development. Polymer-Electronics is one such area which has opened up new
avenues for plastics; from organic light emitting diodes to electro-optical and
bio-electrical complements, from low-cost plastic chips to flexible solar cells.
Last few years have been tumultuous for plastics and petrochemical
sector due to steep rise in oil prices, which has adversely affected the global
economies. Considering the feed stock advantage and abundance of oil
reserves newer petrochemical complexes are being established in Middle-east
countries. Like Oman, Saudi Arabia, UAE. Considering both direct and
indirect employment, the industry presently provides employment to 3.3
million people. Depending upon consumption growth within the country, the
sector has the potential of generating 3 million additional employment
opportunities. Emergence of India as a key exporter of value added plastic
products like China, can hasten the process.
Plastic exports as per 2012 report are 4.2MMT.Global per capita
consumption of plastic (in kgs)
- World average:28
- North america:90
- West Europe:65
- East Europe:10
- China:12
- India:5
Indian Scenario of Polymer Industry
Plastic industry in India has made significant achievements. It helps in
creating new employment opportunities for people of India. The Indian plastic
industry is highly fragmented and comprises 30,000 firms barring 10%-15%
of the firms classified as medium scale operations.
Trends in the industry:
Plasticulture-A win-win situation
Emergence of flexible packaging
Plastics in Medicare
Increasing usages
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Domestic demand of plastic as per 2012 is 12.75 MMT. World trade in
plastics at 140 MMT by 2012 is a lucrative opportunity for India. India, with a
1.5% share in world export volumes today is not in a position to capture this
opportunity
Indias increased focus on polymers as against processed plastics is
contrary to global trade flows. Within processed plastics, India has negligible
exports that too in low value products, whereas the maximum growth potential
is in higher value products. India has a strong base in polymer industry
manufacturing with the presence of large organized players. With polymer
capacities on the rise, the industry is gearing up to meet plastic demand.
Feedstock prices have risen significantly which has resulted in polymer prices
increasing consistently. Polymer imports based on capacities coming up in the
Middle East would pose a threat to Indian Polymer companies.
Key Players of Polymer Industry
Across world
Dow Chemicals
The Dow Chemical Company, commonly referred to as Dow, is an
American multinational chemical corporation headquartered in midland Michigan,
United States. Dow Chemical manufactures plastics, chemicals, and agricultural
products. With a presence in about 160 countries, it employs about 50,000 people
worldwide.as per financial year total sales is $56,786 in that $14,479 sales of
performance plastic. The Company's more than 5,000 products are manufactured at
188 sites in 36 countries across the globe.
StrategyDow's strategy is to preferentially invest in a portfolio of technology-
integrated, market-driven performance businesses that create value for our
stockholders and growth for our customers as well as manage a portfolio of asset-
integrated, building-block businesses to generate value for our downstream portfolio.
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ExxonMobil Chemicals
Exxon Mobil Corporation is an American multinational oil and gas
corporation head quartered in Lrving, Texas, United States.
Strategy
Maintain best-in-class operations. Provide quality, valued products and services to
our customers. Lead industry in efficiency and effectiveness. Capitalize on integration
across
ExxonMobil businesses
Maintain capital discipline
Maximize value from leading-edge technologies
Mitsubishi Corporation
Mitsubishi Corporation (MC) is a global integrated business enterprise that
develops and operates businesses across virtually every industry including industrial finance,
energy, metals, machinery, chemicals, foods, and environmental business. MC's current
activities are expanding far beyond its traditional trading operations as its diverse business
ranges from natural resources development to investment in retail business, infrastructure,
financial products and manufacturing of industrial goods. With more than 200 Offices &
Subsidiaries in approximately 90 countries worldwide and a network of over 500 group
companies, MC employs a multinational workforce of nearly 60,000 people.
Across India:
Reliance Industry ltd:
The Flagship Company of the Ambanis and Indias largest Private Company Reliance
Industries is also an Oil and Gas Giant .The Company has seen very sharp growth in the lastdecade and is diversifying into Retail. With a market cap exceeding $30 billion it is Indias
most valued company. The company is also one of the biggest exporters in India with one of
the largest petrochemical and oil refining complexes in the world at Jamnagar.
Reliance pursued a strategy of backward vertical integration - in polyester, fiber
intermediates, plastics, petrochemicals, petroleum refining and oil and gas exploration and
production - to be fully integrated along the materials and energy value chain.
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Gas Authority of India ltd
GAIL (India) Limited, is Indias flagship Natural Gas company, integrating all
aspects of the Natural Gas value chain right from exploration to marketing. It emphasizes on
clean fuel industrialization, creating a quadrilateral of green energy corridors that connect
major consumption centers in India with major gas fields, LNG terminals and other cross
border gas sourcing points. With a market cap Rs.58, 000 crores GAIL is expanding its
business to become a player in the International Market. The revenue earned was 24,000
crores (2009-10) with a net profit margin of 11%.The business has achieved laying of Natural
Gas high pressure trunk pipeline, LPG Gas Processing Units & Transmission pipeline
network, oil and gas Exploration blocks, OFC network offering highly dependable band with
for telecom service providers etc.
Indian Oil Corporation:
Indian Oil Corporation Ltd. is Indias largest company by sales with a turnover of
Rs.4, 09,957 crore ($ 85,550 million) and profit of Rs.3, 955 crore ($ 825 million) for the
year 2011-12. Indian Oil is the highest ranked Indian company in the latest Fortune Global
500 listings, ranked at the 83rd position. Indian Oil's vision is driven by a group of dynamic
leaders who have made it a name to reckon.
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PEST analysis
Political factors
1. Political regulations like ban on low grade plastics which is less than40 Microns.
2. Making some regulations on plastic consumption.3. Government tries to reduce the usage of plastic by the public mostly in
Andhra Pradesh
4. Restriction on production of low grade plastic. Economic factors
1. Economics is a significant and ever-changing global issue.2. Polymers have revolutionized industries all over the world.3. The oil industry profits significantly, since crude oil is necessary for
polymer production. After the collecting and processing of oil, a
production plant converts it into the many common polymers.
4. Fluctuations in oil price may affect the price of plasticthe limitationsand price fluctuations of this energy source, teamed with the fact that
plastic is generally a poor decomposer, creates many challenges for
the industry.
5. China, India and South America represent sources of low cost laborand an emerging source of demand for commodity products and
services.
Social factors
1. It deal societies deal with the problem of polymer wastes.2. Very high consuming of plastic products no one cant live without
using of plastic.
Technological factors
1. Establishing of new industries with new equipment and machinery2. Advanced technology like recycled products may help in
increasing the production and reducing the cost of product.
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Chapter 2
Company profile
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Background and HistoryThe year 1987 was the beginning of Vijayneha polymers by late shri Vijay
Kumar gupta. Ever since its entry to packaging industry has carved a niche for itself
by catering to dynamic and evolving needs of the packaging sector all over India, with
a wide range of flexographic &rotogravure multi-color printed and unprinted
packaging materials
Vijayneha pioneered in plastic film processing and printing technology over
years and are proud to serve the most well-known multi-nations, besides promoting
branded products to wholesale outlets. Vijayneha is a trailblazer in introducing
packaging technologies. It has recently come out with multi-fold massive expansion
by installing indigenous and imported three layer co-extrusion line, most modern
printing lamination and other ancillaries. It is having turnover of more than 200 crore
in from manufacturing activity. It also engaged in trading of raw material with a
massive volume. This company is one of the largest importers of raw material of the
country. It has recently started its business to overseas and has exported its products
to USA & Netherlands.
It has been awarded official recognition for quality management. An ISO
9001:2005 and food & safety management systems and ISO 22000:2005 by NORSK.
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Team of the company
Board of Directors Smt.Chandra Bagha
(Director)
Shri Shiv Kumar Gupta
(Managing Director)
Management Shri Mahendra Thobhani
(Director-operations)
Shri Prakash Mundada
(Vice-President)
Shri P.Hareesh Kumar (C A)
(Internal Auditor)
Shri M.Ali
(General ManagerAdministration)
Shri Samba Shiva Rao
(General ManagerAgency division)
Shri A.Prabhakaran
(General Manager-Flexible Division & Quality Control)
Shri Rajesh Gupta
(General ManagerCommercial)
Shri Ajay Gajanan Joshi
(General Manager-Accounts & Audit)
Bankers of the company
Syndicate Bank
ICICI Bank
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The Vision
Is to emerge as industry leader by catering to the dynamic and
evolving packaging needs in the whole of India.
Objectives
1. Adherence to quality is of primary importance.2. Ensure supply of consistent products and services to customers.
Goal
To achieve the best reliable & innovative supplier across India in flexible
package industry.
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SWOT analysis
1. Strength1. Strong customer base
2. Higher brand value
3. High quality maintained
4. Higher growth rate
5. High production capacity
6. Experienced management
WeaknessCommodity products which is market driven price where
company have competition with unauthorized organization and level ofplaying difficult with UN level players
OpportunitiesHas a capacity of produce over 15000 Metric Tonnes per
annum
Threats
1. Government restriction on production
2. Competitors from the similar industries
3. Regulations from the government.
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Products & Services
1. Multilayer films
Extremely thin layers of resin that cannot be made into a film by them can be
layered by coextrusion. In this manner, a number of functions can be combined in a
single film such as heat resistance, heat sealing capabilities, rigidity, flexibility, cold
resistance, and easy-peel capabilities.
2. Laminated Rolls and pouches
This product is used for lamination and protection of material such as:
- Identification card, Historical accounts, Photos, pictures, Credit cards,
Luggage tags, Important documents
3. Carry Bags
4. Kirana Bags
5. Poly Bags
6. Liners
7. Garbage Bags
8. Bag on Roll
9. Polypropylene Bags
10.LD Bags
11.LLDPE Bags
These are the Leading Brands of a Company
Shiva Gold
Shiva Ruby
Shiva Diamond
Shiva Silver Janatha
Citizen
Chandra
Major Marketing Areas
Andhra Pradesh
Karnataka
Tamil Nadu
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Chapter 3
A study of the organization design
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A review of choices in design It is a framework within which an organization arranges its lines of authorities,
communications and allocates rights and duties.
It depicts the authority and responsibility relationships between the various
positions in the organization by showing who reports to whom.
The framework of an organization is structure. Where in the job of each and every
person is defined. Described, coordinated to achieve the organizational goals.
FEATURES OF A GOOD ORGANIZATION STRUCTURE
1. Clear line of authority.
2. Adequate delegation of authority.
3. Less managerial levels.
4. Span of control.
5. Simple and flexible
TYPES OF ORGANIZATIONAL STRUCTURES
1. Tall organizational structures.
2. Flat organizational structures.
3. Virtual organizational structures.
4. Boundary less organizational structures.
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TALL ORGANIZATION STRUCTURE
Large, complex organizations often require a taller hierarchy.
In its simplest form, at all structure results in one long chain of command similar to the
military.
As an organization grows, the number of management levels increases and the structure
grows taller. In at all structure, managers form many ranks and each has a small area of
control.
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FLAT ORGANIZATIONAL STRUCTURE
Flat structures have fewer management levels, with each level controlling abroad area or
group.
Flat organizations focus on empowering employees rather than adhering to the chain of
command.
By encouraging autonomy and self-direction, flat structures attempt to tap in to employees
creative talents and to solve problems by collaboration.
VIRTUAL ORGANIZATIONAL STRUCTURE
Virtual organization can be thought of as a way in which an organization uses information
and communication technologies to replace or augment some aspect of the organization.
People who are virtually organized primarily interact by electronic means.
For example ,many customer help desks link customers and consultants together via
telephone or the Internet and problems may be solved without ever bringing people
together face-to-face.
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BOUNDARY LESS ORGANIZATIONAL STRUCTURE
A boundary less Organizational structure is a contemporary approach in Organizational
design.
It is an organization that is not defined by, or limited to the horizontal, vertical or external
boundaries imposed by a pre-defined structure. It behaves more like an organism
encouraging better integration among employees and closer partnership with
stakeholders.
Its highly flexible and responsive and draws on talent wherever its found.
IMPORTANCE OF ORGANIZATIONAL STRUCTURE
1. Ensures optimum utilization of human resources.
2. Facilitates coordination.
3. Facilitates division of work.
4. Ensures growth, expansion and diversification.
5. Stimulates creativity.
6. Facilitates administration.
7. Determines optimum use of technology.
8. Determines individual responsibility.
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PresentOrganization Structure
Chart no: 3.1
Board of directors
Mrs. Chandra bhaga Gupta
Mr.Shivkumar Gupta
Directors - Operation
Mr.Mahendra Thobhani
Vice President
(Production)Mr.Prakash Mundada
General Manager
(Administration)
Mr.M.Ali
HOD-Fin & Accts
C.A. Mr.Hareesh
Kumar
General Manager
(IOCL)
Mr.Sambashiva Rao
General Manager
(Flexible Division&Q.C)
Mr.Prabhakaran
General Manager
(Accts & Audit)
Mr.Ajay Gajanan
Joshi
General Manager
(Commercial)
Mr.Rajesh Gupta
Main Godown
Mr.Jayanti lalMultilayer
Mr.Bharti
P.P Plant
Mr.Bhoopal
Reddy
Hm 1/2
Mr.Vasant
Mr.vithal
Flexo
Mr.Gourishankar
Division Incharge
(Flexible)
Mr.Kishor Thosniwal
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Critical review of organization structure
The present organization structure follows tall Organization Structure. The
organization has two boards of directors and these directors are the top management of the
organization and maintain the smooth functioning in the companyA director has beenappointed to maintain the functionalities of employees. Different heads wereappointed for
different departments like marketing, Finance, production, and for quality &service. These
managers are the major part of organization and manage the functions of organization. An
individual employee always communicate with their higher level of management to maintain
the employee management relationship
Mckinseys 7S Model
The elements of Mckinseys 7S are
Strategy
Structure
System
Shared Values
Style
Staff
Skills
Strategy:
The organization using of marketing strategy with and the price is
affordable for all income groups.
Structure:
The Company is following tall organization Structure as per
chart no 3.1. The team of the company divided into category based on
the levels of management.
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System
The Company runs on the main systems like HR, finance, marketing,
Shared values
The organization is following the important values like fair trade of
goods, &maintaining customer Values Company was built by the
foresight and vision
Style
The style of the leader of the company is participative style. He
taking suggestions from the employees
Staff
The company is having of employees of 300 people in different
divisions of Production and 30 to 50 members of major level of
employees
Skills
Different skills needed to work in the production functions
because the there are different machinery is available for producing
product an unknown person cant operate this machinery.so there is
some special qualification needed and they were trained by
experienced people. The higher level employees should be done
their graduation in respective specialization.
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Chapter 4
A study of key business level functions &
Processes
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The Marketing function
Firstly a review can be conducted in the market and by knowing the
competitors and their products and strategy then gathering of major customer
details and finding what their requirements are. Listing the major products in
the market and take a review of the product. Then the company product will
be launched and get the orders from the customers. Supply the products to the
customers according to the order. Preparing of invoices and maintain the bills
for the payment of customers. Finally get the feedback from the customers to
improve the service
Operations and Quality Function
In order to have smooth functioning, Company has divided entire operations
into 6 divisions to process and cater wide range of packaging materials.
HM Plant-1 / 2
Flexo Division
Polypropylene
Flexible packaging Division Multi-Layer Division
Regeneration Plant section(Recycling)
HM Plant-1
This division is mainly engaged in making different kinds of carry
bags. For making so it uses the direct material of graduals LDPE(lowdensity polyethylene),HDPE(High density polyethylene),LLD(linear
low Density),MB(Master Batch),filler etc..
Process
This division has mainly 3 process
- Extrusion
- Cutting & Sealing
- Packing
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Capacity
This division owns 12 extrusion machines for extrusion of
granules and 11 cutting and sealing machine
Human capital of 80 persons employed in this division
HM Plant-2
It is same as plant-1,here to there are process like extrusion, printing,cutting, and packing
This division has also the facility of printing the films, which meansall the printed bags will be dispatched through this division
Processes
It is similar to plant-1 & it has two possibilities .if the bags are
unprinted the extruded roll is sent directly to cutting and sealing
machine. And if the bags are printed, the extruded roll of film is
sent to printing machine for printing the same.
There can be two types of printing in polymer films
- Flexo printing
- Rotogravure printing
Flexo printing is done through pre designed rubber stereo which is fixed
on the cylinder and film passes through it and color is pasted as per
design rubber in the rubber stereo
Rotogravure printing the image which is to be printed is engraved in the
cylinder and filled on the films through the cylinder. This printing is done
when good quality printing is needed. It is very costly compared to flexo
printing.
Finally it is packed and sent to godown for the dispatch
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Material Flow
Granules
(HDPE, LDPE, LLD, etc...)
Extruded in form of film or rolls
For printed bags rolls are sent to printing
machine
For unprinted bags rolls are sent directly to cutting
and sealing machine
Sent to flexo printing Sent to rotogravure printing
Sent to cutting and sealing machine and
bags are cut and sealed as per specific
size and dimension
Finished goods are transferred to godown and dispatched to
customer
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Capacity
This division contains total of 11 extrusion machines and 16 cutting
and sealing machines. For printing there are 2 rotogravure printing
machine and 5 flexo printing machine.
Polypropylene division
Extrusion of polypropylene tube rolls are done in this division.Polypropylene bags are stiffer thermo plastic with excellent chemical
resistance and high melting point
Polypropylene is exceptionally transparent and visual clear. Mainly itis used in packing of food items as it has high visual clarity, chemical
resistance, water resistance and acid & salt solutions.
Processes
The division is mainly engaged in extrusion and cutting of
polypropylene bags, it uses raw materials of PP & LD for extrusion
After extrusion of tube roles they are transferred to cutting and
sealing machine as same as previous division
Capacity
The division runs with the capacity of 11 extruder machine and 12
cutting & printing machine.
It has the human capital of 55 persons.
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Flexible Packing Division
This division is mainly engaged in making in laminated pouches forfood products.
Processes
Printing
Inspection
Lamination
Slitting
Cutting & sealing
This division is the most complex division where there is wide variety of raw
material is needed, with different mixtures.
Polyester has property of air and moister resistance.
It is used in food product to preserve for long time.
But polyester alone is not sealable substance and there for cannot be shaped
in pouch form.
It is laminated to another substance of poly, say LDP. This is a two layer
lamination process.
For more strength and efficiency between polyester and poly one more
substance is laminated i.e. Metalized polyester this will add strength to film
and food item can be preserved for longer period of time.
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Material Flow
Polyester film is set for printing
in rotogravure printing machine
Printed polyester film is sent for
lamination with polymers like LDP
LLDPEetc.
If further required laminated film is
sent for 3 layer lamination with
metalized poly for more strength
For 2 layer laminated film it is directly sent for
slitting
Laminated film is sent for slitting and extra length is of
polymer film is slitted
After slitting the film is sent for pouching, by cutting and sealingin different size and dimension
Finally the finished stock of pouch is sent to godown and dispatched to
clients
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Capacity
This division runs with 1 rotogravure printing machine, a 2 layer and a
3 layer lamination machine, 1 slitting machine and 4 cutting machines
It has the man power of 90 people.
Multilayer Division
Two or more polymers are extruded through various styles of dies toproduce multilayer products.
Coextrusion is a common method used for producing multilayerstructures.
It is a process in which two or more polymers are extruded and joinedtogether in a feedblock or die to form a single structure with multiple
layers.
This technique allows the processor to combine the desirableproperties of multiple polymers into one structure with enhanced
performance characteristics. This process widely used to produce multilayer sheet, blown film, cast
film, tubing etc
Every polymer film has its distinct property like LDPE has propertyof good dart impact strength, whereas HDPE acts as better barrier for
air and moister.
Process
This division the granules pass through only one process and that is
co extrusion.
Capacity
This division as 3 extruder machines and man power of 15 people
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Regeneration Plant section(Recycling)
Recycling is the process where waste generated from the operations orreprocessed and made in form of granules.
Process
Grinding
Mixing
Cutting
The waste from all the above divisions comes here in the form of rolls,bags or sweeping granules. All the wastes are put for grinding in machine
Capacity
This division as 2 grinding machines and 2 recycling machines
along with man power of 18 people.
Quality Function:
Quality is of primary importance. The units across the company
adhere to stringent quality standards and checks that have evolved over a
period of time to ensure supply of consistent products and services to
customers. Adherence to quality made Vijayneha the biggest manufacturer of
the plastic bags. The Company undertakes comprehensive quality checks at
the incoming, in-process and final stages of manufacturing. The checks and
tests are uniform across the units. Well-trained and qualified quality
supervisors closely monitor each & every step of production and dispatch.
The in house testing laboratory is equipped with
- COF Tester
- GSM Tester
- Seal Strength Tester
- Dart Impact Tester
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Finance function
Firstly plan according to the requirements and prepare a budget.
Arrangement of cash flow statement and funds flow statement for business
operations. Preparing general accounting. Prepare inventory accounts, review
and of raw material, finished goods. Statutory accounting payment as per
schedule like T.D.S, PF, VAT, IT. Prepare account receivable like sales
invoice, debit note, credit note. Prepare account payable of purchase invoice,
debit note, credit note. Accounting of asset management
Fixed asset :
-
Land, and building Current asset
- Cash, and Bank
Purchasing of raw material verification of documents done by accounts
department paying of payments to vendors. Preparing of daily reports of cash
book, bank book, day book .preparing a monthly mis report like Trial
balance, p&l a/c, Balance Sheet, trading account, /quantity report statutory
report and doing of internal audit and statutory audit
Finally all the reports can be finalize and Producing of IT returns
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Human Resource function
Man power
Machine
General administration
Man power
Recruitment of employees
Training of employees
Assigning job to the employees
Monitoring Appraisal/increment
Giving benefits to the employees of safety, security
Appointment of contractors and contract employees
Machine
Supervision and control over companys asset
Annual maintaince, repair & maintaining, safety measures of plant &
machinery
insurance and renewal
General administration
Day to Day arrangement of routine requirements coordination to support
to operational activity.
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Enterprise level initiatives
CRM(Customer Relationship Management)
Identification of unique customers, customer profile. Analysis and
review of customer identity, leader in market. Analysis of customer demand
& product. Supply quality production as per schedule on reasonable prize.
Continues follow up and communication for customer feedback, issues and
difficulties. Issue bundling discount, turnover discount, target discount, cash
discount, Gifts & Greetings on festivals. Arrange customer meet with
enjoyable moments. Personal visits and appreciation for achievements.
Prompt/immediate action on customer complaints
Supply chain management
Complete data of finished goods. Ensure about re-order
level/minimum level. Schedule for supply of product on the basis of customer
bookings or distribution schedule. Ensure and adhere on timely supply
&confirmation of delivery of goods to destination. Confirmation of delivery
of goods to destination. Confirmation of acknowledgement of goods/products
delivery. Proper storing and stocking of goods in godown. Indexing & listing
of products at right place. Safety & security insurance measures of goods.
Continue monitoring of inward & outward and stock record with surprise
verification. Frequent physical verification of goods.
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Chapter 5
Findings & Suggestions
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Findings & Suggestions
Findings
1. The company director Is well experienced of 30 years
2. Tally software is used is finance department3. The company giving major importance to the customers4. The supply chain of the company is excellent
Suggestions
1. Company need to extend their marketing to improve sales2. More employees needed in customer service
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Chapter 6
Learning Experience & Conclusion
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Learning Experience
This organization study gives detail information regarding products and
services. It has been a great learning experience as the visits to the companygave an idea of how the organization works. It was also interesting to know
about the different departments in the organization such as finance, HR,
marketing and their functions and strategies .This study was a very good
learning experience as it gave an idea as to how the organization functions
and what the company manufactures and how they go about their work, their
supply chain management, their customer relationship management, their
operations, organization structure, company profile, international presence,
annual turnover, sales, market share, customers& competitors
Conclusion
The plastic industry in India is highly heterogeneous in nature due to the
diverse nature and size of firms playing in the field. Entry is difficult and it entails the
incumbent to have significant capital to invest if it wants to enter this industry. On the
substitute front, there is lot of researches going on and given way to many new
replacements for plastic.
The company Vijay Neha Polymers pvt.ltd is well established company across
Andhra Pradesh and having well experienced management along with well knowledge
employees.
The polymer industry became crucial and more important firm in India. And it
is very cheaper to use and it can be recycled also.
Its easy for small firms to change prices and increase market share but the
large ones finds difficult to switch quickly.
On the whole plastics are essential for todays standard of living and they help
in improving the quality of life. It is expected that plastics will continue to grow
dynamically.
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Bibliography
1. www.vijayneha.com
2. Wikipedia.org
3. http://www.plasticsindustry.org/PublicPolicy/content.cfm?
ItemNumber=836&navItemNumber=1024
4. http://www.dow.com/
5. https://www.exxonmobil.com/
http://www.vijayneha.com/http://www.vijayneha.com/http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.dow.com/http://www.dow.com/https://www.exxonmobil.com/https://www.exxonmobil.com/https://www.exxonmobil.com/http://www.dow.com/http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.plasticsindustry.org/PublicPolicy/content.cfm?ItemNumber=836&navItemNumber=1024http://www.vijayneha.com/7/30/2019 Organization Study (12354
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INDUSTRY PROFILE................................................................................................................................... 1
INTRODUCTION OF POLYMERINDUSTRY................................................................................................. 2
GLOBAL SCENARIO OF POLYMERINDUSTRY .......................................................................................... 2
INDIAN SCENARIO OF POLYMERINDUSTRY............................................................................................. 3
KEY PLAYERS OF POLYMERINDUSTRY................................................................................................... 4
PEST ANALYSIS ........................................................................................................................................ 7
Political factors..................................................................................................................................... 7
Economic factors.................................................................................................................................. 7
Social factors........................................................................................................................................ 7
Technological factors........................................................................................................................... 7
COMPANY PROFILE................................................................................................................................... 8
TEAM OF THE COMPANY......................................................................................................................... 10
THE VISION............................................................................................................................................. 11
OBJECTIVES ............................................................................................................................................ 11
GOAL ....................................................................................................................................................... 11 SWOT ANALYSIS .................................................................................................................................... 12
1. Strength .............................................................................................................................................. 12
Weakness............................................................................................................................................ 12
Opportunities...................................................................................................................................... 12
Threats................................................................................................................................................ 12
PRODUCTS &SERVICES.......................................................................................................................... 13
MAJORMARKETING AREAS................................................................................................................... 13
A STUDY OF THE ORGANIZATION DESIGN........................................................................................ 14
PRESENT ORGANIZATION STRUCTURE.................................................................................................. 19
CRITICAL REVIEW OF ORGANIZATION STRUCTURE .............................................................................. 20
MCKINSEYS 7SMODEL ................................................................................................................................ 20
A STUDY OF KEY BUSINESS LEVEL FUNCTIONS & PROCESSES ................................................... 22
THE MARKETING FUNCTION .................................................................................................................. 23
OPERATIONS AND QUALITY FUNCTION ................................................................................................. 23
FINANCE FUNCTION ................................................................................................................................ 31
HUMAN RESOURCE FUNCTION ............................................................................................................... 32
CRM(CUSTOMERRELATIONSHIP MANAGEMENT)............................................................................... 33
SUPPLY CHAIN MANAGEMENT................................................................................................................ 33
FINDINGS & SUGGESTIONS ................................................................................................................... 34
LEARNING EXPERIENCE & CONCLUSION ......................................................................................... 36
LEARNING EXPERIENCE ......................................................................................................................... 37
CONCLUSION........................................................................................................................................... 37
BIBLIOGRAPHY ........................................................................................................................................ 38