1
<Insert Picture Here>
Business Intelligence Applications
5
BI and Performance Management Consistently the Top IT and Business Priorities Worldwide
“… the most important technology in 2007 is Business Intelligence” Finance’s Top Area of Importance
Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”
6
Business Intelligence Drives Increased Effectiveness in every Business Function
Sales Analytics
Marketing Analytics
Service & Contact Center Analytics
Convert service calls into sales
through enhanced cross-selling
Improve pipeline visibility and
forecast accuracy
Real-time visibility into campaign
execution, results, and ROI
Financial Analytics
HR / Workforce Analytics
Supply Chain Analytics
Optimize supplier sourcing, supplier performance, and inventory levels
Real-time view of financial condition and drivers of cost
and profitability
Understand what drives employee productivity and org. performance
7
<Insert Picture Here>
Our Mission
Making our software a source of continual competitive advantage for our customers
Better Information
Better Results
8
Our Approach to BI Applications
Pre-Build Applications to reduce complexity and TCO for our customers
Extend Applications with Best in Class Technology
Integrate BI Applications with ERP and CRM
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22
33
9
Pre-Built BI Applications from Oracle Reduce Complexity
DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION ENVIRONMENTS
DASHBOARDS
• “Visible”
“PLUMBING”
• “Under the Surface”• Mappings to multiple applications and data transformation all take expertise and time
10
Oracle’s Product Strategy
• Integrated Business Intelligence Database• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
12
Analytic Applications FamiliesAll on Common Oracle BI EE Technology
Other Operational & Analytic Sources
Oracle BI Suite EE
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
Fusion Intelligence for EBS
Fusion Intelligence for PeopleSoft
Enterprise
Oracle BI Applications
Enhancement/Extension of DBI
Extension of EPM, Replacement for
BO,Cognos,MSTR
Single source, Multi-sourceFor EBS, PSFT, SEBL,
SAP, Other
New
New
NewVersion
13
Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
OracleBI Server
OLTP & ODSSystems
Data WarehouseData Mart
SAP, OraclePeopleSoft, Siebel,
Custom Apps
FilesExcelXML
BusinessProcess
Multidimensional Calculation and Integration Engine
Intelligent Caching Services
Enterprise Business Model and Abstraction Layer
Intelligent Request Generation and Optimized Data Access Services
WebServices
14
Oracle BI ApplicationsSingle- and multi-source Analytic Apps Built on BI Suite EE
Oracle BI Suite EE
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
Oracle BI Applications
SalesService &Contact Center
Marketing
Order Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PackagedETL Maps
UniversalAdapters
IVR, ACD, CTIHyperionMS Excel
Other Data SourcesBAW Schema
15
Oracle BI ApplicationsMulti-Source Analytics with Single Architecture
Travel& TransTravel
& TransAutoAuto Comms& MediaComms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
ServicesFinancialServices
HighTechHighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public SectorPublic Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
SalesService &Contact Center
MarketingOrder
Management& Fulfillment
Supply Chain
FinancialsHuman
Resources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer & ProductProfitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
16
Oracle BI ApplicationsMulti-Source Analytics with Single Architecture
Travel& TransTravel
& TransAutoAuto Comms& MediaComms& Media
ComplexMfg
ComplexMfg
ConsumerSector
ConsumerSector EnergyEnergy Financial
ServicesFinancialServices
HighTechHighTech
Insurance& Health
Insurance& Health
LifeSciences
LifeSciences
Public SectorPublic Sector
Other Operational & Analytic Sources
Oracle BI Suite Enterprise Edition
Prebuilt adapters:
Sales MarketingOrder
Management& Fulfillment
Supply Chain
HumanResources
PipelineAnalysis
TriangulatedForecasting
Sales Team Effectiveness
Up-sell / Cross-sell
Cycle TimeAnalysis
Lead Conversion
Employee Productivity
Compensation Analysis
HR Compliance Reporting
WorkforceProfile
TurnoverTrends
Return on Human Capital
Supplier Performance
Spend Analysis
Procurement Cycle Times
Inventory Availability
EmployeeExpenses
BOM Analysis
OrderLinearity
Ordersvs. Available
Inventory
Cycle TimeAnalysis
BacklogAnalysis
FulfillmentStatus
CustomerReceivables
Campaign Scorecard
Response Rates
Product Propensity
Loyalty andAttrition
Market Basket Analysis
Campaign ROI
Service &Contact Center
Churn Propensity
Customer Satisfaction
ResolutionRates
Service RepEffectiveness
Service CostAnalysis
ServiceTrends
Financials
A/R & A/PAnalysis
GL / BalanceSheet Analysis
Customer & ProductProfitability
P&L Analysis
ExpenseManagement
Cash FlowAnalysis
17
Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users.
Presentation Layer Logical Business
Model Physical Sources
3
Pre-built ETL to extract data from over 3,000 operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources.
2 A “best practice” library of over 360 pre-built metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives
4
Pre-built warehouse with 16 star-schemas designed for analysis and reporting on Financial Analytics
1
Oracle Financial Analytics Product Components
18
Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery
Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalization Dynamic SQL Generation
Highly Parallel Multistage and Customizable Deployment Modularity
Abstracted Data Model Conformed Dimensions Heterogeneous Database support Database specific indexing
Oracle BI Applications ArchitectureA
dm
inis
trat
ion
Me
tad
ata
Oracle BI Presentation
ServicesDashboards by Role
Reports, Analysis / Analytic Workflows
Metrics / KPIs
Logical Model / Subject Areas
Physical Map
Oracle BI Server
Direct Access to
Source Data
Data Warehouse /Data Model
ETL
Load Process
Staging Area
Extraction Process
DA
C
Federated Data Sources
SiebelOracle SAP R/3 PSFT EDW
Other
19
Oracle BI Apps: Selected Key EntitiesUnified multi-source data model
Conformed Dimensions
Customer Products Suppliers Cost Centers Profit Centers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers
Conformed Dimensions
Customer Products Suppliers Cost Centers Profit Centers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers
Sales Opportunities Quotes Pipeline
Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs
Marketing Campaigns Responses Marketing Costs
Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions
Finance Receivables Payables General Ledger COGS
Sales Opportunities Quotes Pipeline
Order Management Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs
Marketing Campaigns Responses Marketing Costs
Supply Chain Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions
Finance Receivables Payables General Ledger COGS
Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History
Service Service Requests Activities Agreements
Workforce Compensation Employee Profile Employee Events
Pharma Prescriptions Syndicated Market Data
Financials Financial Assets Insurance Claims
Public Sector Benefits Cases Incidents Leads
Call Center ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History
Service Service Requests Activities Agreements
Workforce Compensation Employee Profile Employee Events
Pharma Prescriptions Syndicated Market Data
Financials Financial Assets Insurance Claims
Public Sector Benefits Cases Incidents Leads
Modular DW Data Model includes:
~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements
Modular DW Data Model includes:
~350 Fact Tables ~550 Dimension Tables~5,200 prebuilt Metrics(2,500+ are derived metrics)~15,000 Data Elements
20
Example: Analytic Workflows
Business Objectives /
Issues
GainInsights
Take ActionTarget collection efforts to reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customersand Collectors?
How long is the underlying Overdue
Balance pending?
Is Overdue Balancestrending up?
Is DSO on target?
Maximize Cash Flow
Drill toDue Balances by Region
What is the aging ofDue Balances?
Are Payment Termsin compliance?
Is DPO on target?
• Business Function: Receivables
• Role: Director, Credits & Collections
• Objectives:• 1) Maximize Cash Flow• 2) Control Risk of
Receivables Portfolio
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Example: Analytic WorkflowsBusiness
Objectives / Issues
GainInsights
Take ActionTarget collection efforts to reduce overdue balances
Drill toOverdue Invoice Detail
Who are the Customers?
How long is the underlying Overdue
Balance pending?
Is Overdue Balancestrending up?
Is DSO on target?
Maximize Cash Flow
Drill to D
etail
23
Verify Supplier Payable Status
PCS Computing: Analytics in Action
Identify Problem w/
Revenue
1
Locate Substitute
Product
Source Additional
Parts
43
Execute Multichannel
Sales Campaign
Problem with Invoice & Backlog
2 10
Sales
Finance
Marketing
ContactCenter
SupplyChain
5
Identify Overstocked
Laptops
6
Create Campaign for
Overstock
7
Ensure Campaign Readiness
8
Monitor Contact Center
Performance
11
Address Agent Retention issue
9
Workforce
24
Seamless Analytics Across Multiple Data Sources
Sales
Finance
Marketing
ContactCenter
SupplyChain
Workforce
25
Build from Scratchwith Traditional BI Tools Oracle BI Applications
Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others
Prebuilt DW design, adapts to your EDW
Role-based dashboards and thousands of pre-defined metrics
Easy to use, easy to adapt
Weeks or Months
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Back-end ETL andMapping
DW Design
Define Metrics& Dashboards
Training / Roll-out
Training / Rollout
Months or Years
Oracle BI Applicationssolutions approach:
• Faster time to value• Lower TCO• Assured business value
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
Speeds Time To Value and Lowers TCO
26
Deployed to 800 users in under 90 daysAnalytics for sales-oriented contact center
Live in 120 daysSales Analytics
4 months from decision to live for 1,200 usersPharma Analytics
Live in 100 days, 6,500 usersSales and Marketing Analytics
“I can vouch that it can be deployed as rapidly as they claim...It is a product that
really delivers.”
Deployed to 3,000+ users in 3 monthsSales Analytics
What Customers Are AchievingWith Oracle BI Applications
27
New BI Applications 7.9 Release
28
7.9 Release Themes
• Unified multi-source data model• Enhanced user experience• Data Warehouse Administration Console• Expanded deployment options
• Support Oracle EBS v11 v11i9 and v11i10
• Support DB2 V8 on z/OS as both source and target database
• Support Teradata V2R6 as target database
• Full localization• Translation to 15 languages
29
Tight Integration with ApplicationsShared security with Oracle EBS and Siebel CRM
• EBS Security Integration• FND_User security• Shared responsibilities between Oracle EBS and Oracle BI
Apps• Oracle SSO
• Siebel CRM Security Integration• Siebel native security • Shared responsibilities between Siebel CRM and Oracle BI
Apps
• Hot-Pluggable Security• Pre-built security roles in BI Applications• Users/roles synchronized with selected security environment
30
Tight Integration with ApplicationsAction Links navigate from analytical to operational
• Action Links• Direct navigation from analytical report to transactional detail
while maintaining context• Take action immediately without navigating to a different
screen
• Oracle EBS Integration• Siebel CRM Integration
31
Analytic WorkflowsDirected analysis helps inexpert users
Guided Navigation• Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
• Enhances usability and lowers learning curve for new users
Conditional Navigation• Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
• Guides users to next logical step of analytical discovery
32
Data Warehouse Administration Console (DAC)Strong Competitive Differentiator
• For warehouse developers and ETL Administrator
• “ETL orchestration tool”• Application Configuration• Execution & Recovery• Monitoring
• Allows:• Pin-point deployment• Load balancing• Reduced load windows• Fine-grained failure recovery
33
Portfolio of Analytic Applications
34
Analytic Applications FamiliesAll on Common Oracle BI EE Technology
Other Operational & Analytic Sources
Oracle BI Suite EE
Ad-hoc Analysis
ProactiveDetectionand Alerts
MS OfficePlug-in
Reporting & Publishing
Interactive Dashboards
DisconnectedAnalytics
WebServices
Fusion Intelligence for EBS
Fusion Intelligence for PeopleSoft
Enterprise
Oracle BI Applications
Enhancement/Extension of DBI
Extension of EPM, Replacement for
BO,Cognos,MSTR
Single source, Multi-sourceFor EBS, PSFT, SEBL,
SAP, Other
New
New
NewVersion
35
Daily Business Intelligence
Fully Integrated Business Intelligence for the E-Business Suite
• Suite of pre-built, role-based BI Applications
• Easy-to-use, interactive, and extensible dashboards
• Seamless integration with E-Business Suite
• Single source of truth (no upload to data warehouse)
• Seamless drilldown to transaction tables
• Easy to deploy
• No separate ETL tool to learn and maintain
• Very low TCO
36
Oracle Daily Business Intelligence (DBI)Easy-To-Use Dashboards Within E-Business Suite
• Role Based Dashboards
• Leverages EBS Infrastructure and Materialized Views
• No Data Movement Required
• Drill Directly to Transactions from Summaries
• Implements in Days
• Fastest Path to Information from EBS
• Part of EBS “Rapid Install”
• No Training Required
37
Drill Through: Summary to Actual Transactions
Summary &
Trends
Detail Information
Transactions
38
11i.9 (DBI v6)11i.9 (DBI v6) 11i.9 (DBI v6)11i.9 (DBI v6) 11i.10 (DBI v7+)11i.10 (DBI v7+)11i.10 (DBI v7+)11i.10 (DBI v7+) 12 (DBI v8)12 (DBI v8)12 (DBI v8)12 (DBI v8)
IntelligenceIntelligenceReportsReportsIntelligenceIntelligenceReportsReports
3333
214214
377377
5454
313313
827827
6060
362362
918918
DashboardsDashboardsDashboardsDashboards
KPIsKPIsKPIsKPIs
EBS R12: Continued Delivery of Pre-built AppsEBS R12: Continued Delivery of Pre-built Apps
VP of HR
Line Management
HR Manager
Line Manager
HR Analyst
Benefits Manager
Benefits Analyst
Learning Manager
HR Specialist
Learning Coordinator
HR Help Desk Manager
Compensation Manager
Compensation Analyst
Benefits Manager
Benefits Analyst
HR Analyst
CFO
Controller
Treasurer
AP manager
AR Manager
Assets Manager
Tax Manager
Cost Manager
Projects Manager
Revenue Manager
Collections Manager
Payroll Manager
Accountant
Compliance Clerk
AP Clerk
AR Clerk
Financials Analyst
Supply Chain VP
Service VP
Manufacturing VP
Material Management VP
Product Management VP
Planning VP
Plant Manager
Production Manager
Production Line Supervisor
Production Scheduler
Production Process Engineer
Inventory Manager
Warehouse Manager
Sales Contracts Mgr
CFO
CPO
VP Corporate Procurement
VP Business Unit Procurement
VP Central Procurement
Procurement Manager
Buyer
Contracts Manager
Contracts Administrator
Commodity Manager
Sourcing Strategy Analyst
Contracts Analyst
ProcurementSupply ChainHuman ResourcesFinance
39
Fusion Intelligence EBS EditionPre-Packaged Repository Scope
• Order to Revenue• Order Fulfillment and Shipping• Manufacturing (Process and Discrete)• Inventory (Process and Discrete)
Financials Intelligence
• DBI Workforce Activity and Deployment• DBI Compensation Salary Summarization• DBI Leave and Absences• HCM EUL Recruitment Pipeline• HCM EUL Recruitment Vacancies
• General Ledger• AP Expenses (GL)• AR Revenue (GL)• GL Activity• Budget
• Accounts Payable• AP Invoices• AP Invoices Aging (Due & Past)• AP Payments Schedule
• Accounts Receivable• AR Adjustments• AR Payments Schedule• AR Receipts • AR Invoices• AR Aging Receivables
• Sales Credits• Compliance
• Sales Opportunity• Sales Pipeline• Sales Forecasting• Service
CRM Intelligence
Supply Chain Intelligence
Human Resources Intelligence
Not a Commitment to Deliver—Subject to Change
• Procurement Management• Supplier Management
Procurement Intelligence
40
Pre-Packaged Semantic ObjectsPre-Packaged Semantic Objects
Pre-Packaged DashboardsPre-Packaged Dashboards
Pre-Packaged ReportsPre-Packaged Reports
PackagedPackagedIntegrationsIntegrations
In-Place Schema (DBI)In-Place Schema (DBI)
Oracle BIOracle BIApplications Applications (former SBA)(former SBA)
Fusion Intelligence Fusion Intelligence for PeopleSoftfor PeopleSoft
Fusion Intelligence Fusion Intelligence for Oraclefor Oracle
Components of Intelligence ApplicationsComponents of Intelligence Applications
Solution Architecture
JD EdwardsMDW (EPM)MDW (EPM)RMW & CW (SBA)RMW & CW (SBA)Maps Models
Metrics
Solution Architecture
41
Fusion Intelligence for EBS“Best of Both Worlds!”
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
After
Value Proposition : Flexible, Extensible BI Platform that is open to multiple data sources; low TCO of DBI
42
Fusion Intelligence for EBS Features
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
After
Flexible Time Periods
Multiple Currencies
Key Performance Indicators
Multiple Data Widgets for
presenting dataSummary Results
Guided Navigation
43
Fusion Intelligence for EBS Details
• End-to-end Oracle solution• Pre-packaged dashboard templates• A repository with a business model
based on underlying DBI data model
44
Pre-Integrated For Embedded BI
Embedded, In-context, reports and graphs to promote action within transactional workflows
45
Guided Drilldown
Actual TransactionsActual Transactions
Detail InformationDetail Information
Summary & TrendsSummary & Trends
46
Ad-hoc Query Capability
• DBI Base Summaries and MVs available for Ad-hoc analysis
• New Calculated Fields• Available within Market
Leading BI Toolset• Easy to use Charting tool• Formatting• Widgets• Highlighting• Multi-language
47
• Analytic Workflows• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard
• Action Links• Direct navigation from record to transactional while maintaining context
Guided Navigation & Action Links
48
Integrated Security
• Launch Oracle DBI EE dashboard from Application Navigator
• Shared responsibilities between Oracle EBS and Oracle DBI EE
• Sign in only once in EBS
49
Three Components of Fusion Intelligence
Fusion Intelligence for EBS and PeopleSoft*
DBI or EPM Apps (many customers already have this)
Oracle BI Enterprise Edition Suite License
EBS PSFTOLTP
1
2
3
50
Product Roadmap
51
Oracle BI Apps Roadmap
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
OBI Apps
Unified enterprise data model
Leverages BI EE 10gR3Enhanced DAC
Oracle BI Applications7.9BI
Translation to 15 languages
Oracle BI Applications7.9.0.1BI
PSFT 8.8 HR, Financials adapter
SEBL 8.0 adapterData Lineage ConsoleOFSA Analytics
Oracle BI Applications7.9.1BI
PSFT 8.9, 9.0 HR, Financials adapters
SAP 4.6c, 4.7 adaptersEBS R12 adapter
Oracle BI Applications7.9.XBI
Oracle BI Applications8.0BI
New application content
Oracle BI Apps forFusion
Applications
52
Oracle BI Applications ETL Adapter Support
CRM FinancialsHuman
Resources
Supply Chain
OrderManagement
Procurement& Spend
EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x
EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9
EBS 11.5.9 7.9 7.9 7.9 7.9 7.9
EBS 11.5.8 7.9 7.9 7.9 7.9 7.9
PSFT 9.0 7.9.x 7.9.x
PSFT 8.9 7.9.x 7.9.x
PSFT 8.8 7.9.1 7.9.1
SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x
SAP 4.6c 7.9 7.9 7.9 7.9
Universal 7.9 7.9 7.9 7.9 7.9
Siebel 8.0 7.9.1
Not Applicable
Siebel 7.8 7.9
Siebel 7.7 7.9
Siebel 7.5 7.9
Siebel 6.3 7.9
7.9
7.9.1
7.9.x
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
Strategy:
ETL adapters to be delivered as 7.9.x patches as they become available. To be available soon:
•SEBL 8.0
•PSFT 8.8
•PSFT 8.9
•EBS 12
•SAP 4.6c
•SAP 4.7
53
Fusion Intelligence Supported Integrations
CRM FinancialsHuman
Resources
Supply Chain
OrderManagement
Procurement& Spend
EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1
EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6
PSFT 9.0 EPM 9.0FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
PSFT 8.9 EPM 9.0FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
PSFT 8.8 EPM 9.0FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
PSFT 8.4 EPM 9.0FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
FI R-0 EPM 9.0
SAP 4.7
SAP 4.6c
Siebel 8.0 7.9.1
Not Applicable
Siebel 7.8 7.9
Siebel 7.7 7.9
Siebel 7.5 7.9
Siebel 6.3 7.9
FI R-0,
DBI R-0
FI R-0.1
No planned release
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
FI R-0, DBI v6+:
Released
FI R-0.1 - In dev, target end of Apr.
54
OBIA ETL Statement of Direction
• Informatica and Oracle Data Integrator to be supported
• Informatica PowerCenter• OEM distribution extended until at least 2010, with optional
extensions• After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions• Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)• Plan to offer as alternative to Informatica
• Full ongoing support for both Informatica and ODI• DAC to support both Informatica and ODI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality described remains at the sole discretion of Oracle"
<Insert Picture Here>
Working with Oracle MarketingJoe ThomasApril 3rd, 2007
58
“Intelligent” Partners…
…are easy to market!
…know how to tell a good story!
…are good partners!
11
22
33
59
…are easy to market
• Differentiated Skills• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
• Ready to Engage• Have stories, spokespeople and venues, and want to take
advantage of Oracle’s
• Agile• Short “windows of opportunity”• Avoid lengthy approval cycles
60
…know how to tell a good story
• Interesting Characters• Can “name names”, customer hook
• Engaging Plot• Details/Metrics/Benchmarks• Business Problem
• Happy Endings• Business Benefits• Customer quotes
61
…are Good Partners
• Engaged with the Oracle Network• BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
• Understand the Oracle Eco-system• User Groups• Mutual Partners
• Shared Value Proposition• Partners not vendors• Willing to co-brand and co-sponsor events and content
62
Suggestions
• Write my marketing pitch on you• Brief• How does Oracle fit inside your business
• Mutual Customer Reference Inventory• Have 3• Write them up or forward already existing ones• Work with us to package
• Pick a Story• Co-branded content• Bi-lined articles
63