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Program Agenda
• Oracle Application Express• Overview• Use Cases• Key Features• Packaged Applications
• Packaging• Pricing• Call to Action
© 2008 Oracle Corporation – Proprietary© 2008 Oracle Corporation – Proprietary
Oracle Application Express (APEX)
• Unique Rapid Application Development (RAD) tool for the Oracle Database
• Browser based for Development, Deployment & Use
• Declaratively build professional Web 2.0 applications that are fast and secure
• Leverages full Oracle database capabilities
• Standard component of the database
Easy to develop • Easy to deploy • Easy to manage
© 2008 Oracle Corporation – Proprietary© 2008 Oracle Corporation – Proprietary
Use Cases
Data-driven ApplicationsDevelop opportunistic and departmental productivity applications
Online ReportingBuild SQL-based reporting applications on existing database schemas
Access ReplacementConsolidate outgrown Access applications to the Oracle database with an APEX Web front end
Spreadsheet Web-ificationConvert spreadsheets to Web applications where they can be concurrently viewed and edited
Oracle Forms ModernizationLeverage SQL & PL/SQL declarative programming skills to move Forms applications to HTML / Web 2.0
© 2008 Oracle Corporation – Proprietary
Problem: Spreadsheets
• Manual collation from different sources
• Multiple sources of truth
© 2008 Oracle Corporation – Proprietary
Problem: Spreadsheets
• Manual collation from different sources
• Reports generated from partial truth
• Multiple sources of truth
© 2008 Oracle Corporation – Proprietary
Problem: Spreadsheets
• Manual collation from different sources
• Reports generated from partial truth
• No controls over who sees the information
• Multiple sources of truth
© 2008 Oracle Corporation – Proprietary
Problem: Personal Databases
• Fragmented• Platform dependent• Web unfriendly
© 2008 Oracle Corporation – Proprietary
Problem: Personal Databases
• Fragmented• Platform dependent• Web unfriendly
• Password Security inadequate• Vulnerable• Can be easily copied
© 2008 Oracle Corporation – Proprietary
Problem: Personal Databases
• Fragmented• Platform dependent• Web unfriendly
• Backups inconsistent• Scattered locations• Inefficient utilization of IT
resources
• Password Security inadequate• Vulnerable• Can be easily copied
© 2008 Oracle Corporation – Proprietary
Problem: RAD
Centrally managed Enterprise Database
Backed-up Secure Scalable
© 2008 Oracle Corporation – Proprietary
Problem: RAD
Centrally managed Enterprise Database
Backed-up Secure Scalable
Need to do more with fewer people and less budget
Gain more data visibility Integrate data silos Additional reporting Increase productivity React to market forces Meet compliance
requirements
© 2008 Oracle Corporation – Proprietary
Oracle Application Express
EASY to Develop
• Rapid Web application development
• Fully productive very quickly
• Declarative / Wizards
© 2008 Oracle Corporation – Proprietary
Oracle Application Express
EASY to Develop
• Rapid Web application development
• Fully productive very quickly
• Declarative / Wizards
EASY to Deploy
• No client software
• Browser based
• Feature of the Oracle Database
© 2008 Oracle Corporation – Proprietary
Oracle Application Express
EASY to Develop
• Rapid Web application development
• Fully productive very quickly
• Declarative / Wizards
EASY to Deploy
• No client software
• Browser based
• Feature of the Oracle Database
EASY to Maintain
• Centrally managed metadata repository
• Multi-tenant hosting
• Robust framework
© 2008 Oracle Corporation – Proprietary© 2008 Oracle Corporation – Proprietary
Out of the Box Development Features
Reports
Forms
Charts
Calendar
Templates
Navigation
Validations
Processes
Computations
Branches
Web Services
Email Services
Translation Services
Conditional Processing
Authentication
Authorization
Session State Management
Logging & Monitoring
© 2008 Oracle Corporation – Proprietary
Data Entry Forms
• Feature Rich• Built in widgets available
• Pop-Up calendar• List of values
• Enable Validations on Form Fields• Lost update detection
• Variety of Form Types• Tabular forms• Master Detail forms• Forms on a Web Service• Form on a Table with
Report
© 2008 Oracle Corporation – Proprietary© 2008 Oracle Corporation – Proprietary
Interactive Reports• Out of the box declarative Web 2.0 reporting• Dramatically enhances end-user capabilities
© 2008 Oracle Corporation – Proprietary
Packaged Applications
• Over 30 Packaged Applications and Sample Code:• Project Tracking• People Search• Discussion Forum• Bug Tracker
• Fully functional solutions – Use as is / Customize / Learning tool
• Document Management• Online Store• Ask the Expert• Issue Tracker
Oracle Database 11g Editions
400
1,000
10,000
Ave
rage
C
onne
cted
Use
rsA
vera
ge
Con
nect
ed U
sers
Standard Edition One(2 socket max)
Standard Edition One(2 socket max)
Standard Edition(4 socket max)
Standard Edition(4 socket max)
Enterprise Edition(Unlimited processors)
Enterprise Edition(Unlimited processors)
Packaged & Priced to be Affordable
# of Users (1) Oracle Database 11g Standard Edition One
Oracle Database 11g Standard Edition
(inc. Real Application Clusters)
1 $180 $350
5 $900 $1,750
# of Sockets Oracle Database 11g Standard Edition One (2)
Oracle Database 11g Standard Edition (3)
(inc. Real Application Clusters)
1 $5,800 $17,500
2 $11,600 $35,000
(1) Minimum 5 users(2) Maximum 2 sockets(3) Maximum 4 sockets
Note: Pricing as of July 17, 2008. Refer to Oracle Price List for current Oracle pricing.
Call to Action
1. Watch remaining Oracle 1-Click product overviews
• Understand core value propositions• Understand key features & functions• Understand pricing & packaging
2. Talk to your VAD about Oracle’s Remarketer Program
3. For more information:• http://www.oracle.com/goto/remarketer• http://partner.oracle.com