Housekeeping1. We are recording this webinar
2. You’ll receive recording and slides
3. Use the question box to ask questions during
the presentation
4. We’ll answer all questions at the end
76%
Customers have higher than ever expectations.
SOURCE: IBM Institute for Business Value report
of consumers expect organizations to understand their individual needs
$127 Billion
And competitors seem to be cropping up at every turn.
is invested globally by VCs looking to fund innovative companies
SOURCE: KMPG VENTURE PULSE
Optimizely X: Operationalize Experimentation Across the Organization
Enable Rapid Experimentation by Everyone
Experiment Everywhere on Any Channel and Device
Deliver High-Performing Personalized Experiences
Optimize Anything that Matters to your Business
Demo customer
● Online apparel retailer
● Key performance indicators: conversion rate and average order size
● Want to test visual elements as well as core site functionality
● Need to be able to experiment across touchpoints
Optimizely X Web ExperimentationDeliver great web experiences on every device
Optimizely X Web PersonalizationDeliver targeted content and experiences in real time
Optimizely X Web RecommendationsDeliver recommended products and content
Optimizely X Full StackDemocratizing the power of deep experimentation
using Python, Java, Ruby, Node and more
Optimizely X MobileDeliver great mobile app experiences
Optimizely X OTTDeliver great over-the-top TV app experiences
Experimentation Platform
Ari Sheinkin, Vice President, Marketing Analytics, IBM
“Optimizely helps us to maintain a rapid pace of experimentation, improves our ability to deliver marketing driven business results, and empowers our team to seek data and instill scientific approaches into their work.”
112% increase in sign ups for Watson Community
Triple digit increase from the baseline resulting from average test
20X increase in number of experiments and widespread adoption
IBM transforms into a culture of experimentation
Key takeaways1. Optimizely X the easiest and most powerful way to
experiment
2. Experiment across all of your customer touch points
3. Everyone in your organization can experiment
4. Customers across a variety of industries are using Optimizely to make more data-driven decisions
Next steps
Learn about our planswww.optimizely.com/plans/
Sign-up for a Free Trialwww.optimizely.com/get-started/
Join the communitywww.optiverse.com
21 3
Next steps
Learn about our planswww.optimizely.com/plans/
Sign-up for a Free Trialwww.optimizely.com/get-started/
Join the communitywww.optiverse.com
21 3
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