OPTIMIZE YOUR PINTEREST BUSINESS ACCOUNT IN 7 SIMPLE STEPS
By @zoomqa
CAN I BENEFIT FROM THIS E-book?
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We’ll make this easy – if you answer “Yes!” to any of the following, this eBook is exactly what you’re looking for!
I want to use Pinterest for business I want to showcase my brand on Pinterest I want to drive consumer engagement through Pinterest I want to increase my sales from Pinterest
Dear Reader,
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THE PINTEREST STATS
80% A call-to-action pin
description sees an 80% increase in engagement.
- SocialFreash.com
10% Shoppers referred by
Pinterest are 10% more likely to make a purchase than
visitors who arrive from other social networks, including
Facebook and Twitter. They’ll also spend 10% more on
average.
-Wayfair.com
47% 47% of U.S. online consumers have made a purchase based on recommendations from
Pinterest.
-BlogHer.com
Engagement Purchase Power Referral Rate
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Getting it started. So, you’ve identified yourself as a business on Pinterest. Now it’s time to start taking the necessary steps to get attention, get re-pins, and get sales.
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By properly leveraging the potential of Pinterest, one of the world’s fastest growing social networks, you can expand your reach and grow your
business. Optimizing your Pinterest Business Account will help you better
navigate the social platform and potentially reach audiences you never
had access to.
Why Pinterest for Business Pinterest is now the go-to social network for all things
visually appealing, whether it’s videos or images. And because Pinterest makes it easy for users to curate content for pinners inside and outside of their network, this makes it the ideal social network for drawing attention to various aspects of your business – through images!
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Content is the currency for all things related to the Internet and being social. And since content can come in pretty much any form (images, videos, audio, text) it can be easily distributed to mass audiences through social media. As of now, Pinterest is one of the coolest, most engaging curation platforms for organizing, sharing and discovering content.
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Pinterest users use Pinterest to fulfill one very important goal: to interact with content. Your Job is to connect with your audiences in ways you couldn’t through your own website and other social platforms This Means: • Having “Pin It” buttons throughout your website.
• Offering content specific to your business.
• Inspiring social action (sharing, re-pinning) around your content.
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Increasing your Followers on Pinterest
Before you get started with trying to attract followers, you’ll want to populate your page with a few unique, diverse pinboards that represent your brand and its vision. Now, you don’t want to mistake this with using your page strictly for promotional purposes. Your goal is to curate viable content that gives users a reason to like, share and follow your pins and boards.
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Secondly, don’t limit your Pinterest presence to just well, Pinterest. Start promoting your boards, themes and vision throughout your other social platforms so you aren’t just limited to a Pinterest audience. Different audiences will be passionate about different topics, so try adding creativity and diversity in your in your pins and boards.
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Lastly, make sure you are interacting with other pinners’ content. Dedicate an appropriate amount of time to interacting with and sharing content uploaded by other pinners. This makes it easier for you to engage with others and draw attention to content you have to offer
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The more you have to offer, the more your audience will engage with your content. The following 7 steps will help you optimize your Pinterest Business in an easy, fast and fun way, so you can start showcasing your brand, driving quality traffic to your website, and increasing your sales.
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7 Simple Steps for Optimizing
Your Pinterest Business Account
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Highlight the Lesser-known Aspects of your Business
There’ll always be aspects of your brand that won’t fit elsewhere
in your coverage of its amazing mission, vision and goals. These
are the lesser-known aspects of your brand. And by highlighting
these features every once in a while, you can explore new and
meaningful ways to reach and connect with your audiences.
Optimize your Pinterest Business Account with random
pinboards that showcase your brand’s cool lesser-known
features and how they fit your brand’s lifestyle vision.
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Step #1:
Nature Relationships through all Channels
Promoting your Pinterest Business Account at every twist and
turn of your brand’s presence will keep your audiences involved
throughout your channels. Get closer to your fans and
subscribers by nurturing outside relationships that lead to
engagement with your Pinterest accounts. Here are a few ideas:
1. Print Channel: Include a Pinterest QR Code on your Tangible Marketing Items
2. Social Channel: Host an Image Contest for your Pinterest Account – promote through
Facebook, Twitter, etc.
3. Digital Channel: Link related Blog Posts to your Pinterest Account; Add “Pin It” Button to
Pages
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Step #2:
Connect your Online and Offline Presence
Linking your online and offline efforts will help you drive traffic
to your Pinterest account on a consistent basis. Yes, the
Pinterest audience is vast enough to keep all of your efforts
internal and succeed, but you mustn’t neglect the ground-level
audience who supports you brand and everything it represents.
Refer to the ‘Print Channel’ bullet in Tip #2 for an idea on how
to link your online and offline presence.
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Step #3:
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Promote other Businesses
Simply put: self-serving profiles don’t succeed. Dedicate a few of
your pinboards to brands that share the same lifestyle vision as
your company. This shows that your users that you aren’t all
about promoting yourself and you are interested in curating
content that appeals to the diverse needs, beliefs and desires
they bring forth as an audience.
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Step #4:
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Focus on Transitioning Themes
Promoting your brand is much easier when you can relate to the
emotional drivers of your audience. Each of you pinboards
should represent its own theme so as to help users relate to the
many different angles of your brand. If your brand is confined to
set themes, find ways to interact with the diverse themes
offered by other pinners and companies. Or, try asking your
audience for ideas on what they would like to see your brand
represent on one of its boards.
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Step #5:
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Share Original Content
While re-pins and shares will help you optimize your page and reach across
your audience, make sure you are sharing content that is unique to your
brand and its vision. Use your visual content to captivate pinners in your
network and encourage them to re-pin, like, share, and visit your website.
If you don’t have a lot of visual data to share, create some. If your brand
deals with data, create charts and graphs to represent its purpose. Also, try
connecting the images from your blog posts to the themes you have created
for your pinboards.
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Step #6:
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Share Strategies
What has your audience learned from you lately? Everyone loves
seeing success stories (and that’s exactly what your brand is: a
success story), but they also love succeeding on their own. If
you can, share strategies about how to complete different tasks
with your followers and fellow Pinterest users.
For example, if you’re an SMB company, trying using visual
content that helps users better understand the benefits of your
product or service.
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Step #7:
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So, whether you’re B2B or B2C, an optimized Pinterest account
will keep your audience engaging with your brand.
SO, DID YOU LIKE THIS CONTENT
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WE CAN CREATE CONTENT LIKE THIS FOR YOU.
Over 232 B2B & B2C Brands… Trust Zoomqa with their digital content development projects. Join your peers in having content created for every stage of the sales cycle.
We’re ready….ARE YOU?
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Zoomqa Phone: +1 800 814 9859 www.zoomqa.com e-mail: [email protected]
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