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Week 2 Unit 1: Introduction
Design Thinking
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Introduction to Design ThinkingDefinition
DESIGN THINKING means
creating INNOVATION by combining diverse PE
creative SPACE, and an iterative APPROACH.
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Introduction to Design ThinkingDesirability, Feasibility, Viability
The mos
des
Do they want this?DESIRABILITY
Can we do this?
FEASIBILITY
Should we do this?
VIABILITY
Starthere
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DevLead
ProductManager
Design
Lead
I know how to build the
product. I can pick the right
technology and tools
I can tell you what is
technically feasible
I know the tools and methods to
make this product feel great.
I know how to deliver to the
users needs.
I know the domain,
the market, and how
become a suc
I know what we n
deliver.
I respect your
expertise
I respect
expert
I respect your expertise
Goal
Introduction to Design ThinkingDiffering Roles & Goals
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PROBLEM SPACE SOLUTION SPACE
Introduction to Design ThinkingThink like a Designer: Broad First and Focus Later
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THE DESIGN THINKING STEPS.
Introduction to Design ThinkingA Design-Led Development Approach
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What are the characteristics?
What are their tasks in their job?
What IT touchpoints do they have? (Business,
private)
What are their goals in the context of the
scenario?
What triggers them to start the scenario?
We work with personas so our developers
dont develop for themselves.
SAP User Researcher
Introduction to Design ThinkingPersona
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Introduction to Design ThinkingPersona Template
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Introduction to Design ThinkingExamplePersona
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Introduction to Design ThinkingUser Experience Journey
Current User Experience Journey
Mindset
Duration of the Journ
What is on the Personas mind
while taking the actions of their
journey? How do they feel each
step of the journey?
Touchpoints
What touchpoints does the
Persona have?
(Tools, channels, devices,
conversations, and so on.)
Actions
What actions and activities
does the Persona take while
going thru the journey toachieve their goal?
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Introduction to Design ThinkingUser Experience Journey 2
Current User Experience Journey
Mindset
Actions
Duration of the Journ
What is on the Personas mind
while taking the actions of their
journey? How do they feel each
step of the journey?
What actions and activities
does the Persona take while
going thru the journey toachieve their goal?
Ahh, need get
coffee
A line again
Should I take a
tea instead?
I need my
coffee!
Well, coffee latte
as usual
What?3?
Lets whats app Co
Should I slow
down on sugar?
Hm
lat
Get in line to
order coffee
Look at the
menu board
Wait
Order a
coffee of
choice
Make a choice
what coffee
Pay
the
coffee
Go to the pick-up
area
Receive
your
coffee
Take
coffee
Go to th
condime
Go to the coffee
shop
Touchpoints
What touchpoints does the
Persona have?
(Tools, channels, devices,
conversations, and so on.)
Coffee ShopMenu Board
BaristaCoffee Shop Flyer Cashier
coffee mu
sleeveLoyalty card
Mobile
Device
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Introduction to Design ThinkingUser Experience Journey 3
Current User Experience Journey
Mindset
Actions
Touchpoints
Duration of the Journ
What is on the Personas mind
while taking the actions of their
journey? How do they feel each
step of the journey?
What actions and activities
does the Persona take while
going thru the journey toachieve their goal?
What touchpoints does the
Persona have?
(Tools, channels, devices,
conversations, and so on.)
Ahh, need get
coffee
A line again
Should I take a
tea instead?
I need my
coffee!
Well, coffee latte
as usual
What?3?
Lets whats app Co
Should I slow
down on sugar?
Hm
lat
Get in line to
order coffee
Look at the
menu board
Wait
Order a
coffee of
choice
Make a choice
what coffee
Pay
the
coffee
Go to the pick-up
area
Receive
your
coffee
Take
coffee
Go to th
condime
Go to the coffee
shop
Coffee ShopMenu Board
BaristaCoffee Shop Flyer Cashier
coffee mu
sleeveLoyalty card
Mobile
Device
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Introduction to Design ThinkingBrainstorming Rules
BUILD ON THE IDEAS OF OTHERS
FAIL EARLY AND OFTEN
THINK USER-CENTRIC
DEFER JUDGMENT STAY FOCUSED ON TO
BE VISUAL
GO FOR QUANTITY
ONE CONVERSATION
TIME
GO FOR WILD IDEAS
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Thank you
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