How connected are you?Results Meet the Jones Quiz
Kristof De Wulf, Managing Partner, InSites Consulting
Dennis Claus,Senior Research Executive , InSites Consulting
Thomas Ghys, Quantitative Research Consultant, InSites Consulting
We matched the answers about your target group with answers
of consumers surveys to determine your
Connected 2 Consumer SCORE.
But can you really read the minds of your consumers?
But it was close . You scored 53% on average.
There was no difference between the scores of
Belgian (53%) and Dutch (54%) marketers.
Congratulations marketers, you passed the
Meet The Joneses test!
Percentile 10 20 30 40 50 60 70 80 90
Score 44,6 48,3 50,2 52 53,9 55,7 57,6 59,4 61,3
How connected are you compared to other marketers?
19 22 24 31 33 34 35 37 37 39 39 41 41 43 43 44 45 46 46 48 50 52 54 56 58 59 61 63 65 67 69 71 72 74
years of experience
the extent to which you are involved in consumer marketing
how well you think you know your target group
had NO effect on the final score.
Everyone can get closer.
Do you have to be a veteran marketer to connect?
of consumers say brand is the most important
criterium for purchase decisions.
BRANDS MATTER!
More than half of marketers believe price is most important.
Top 3 Consumers Top 3 Marketers
Belgian marketers didn’t even mention the Internet in their top 3
Which news sources do consumers find most credible?
More than 90% of consumers make efforts to maintain their health.
Less than 10% of marketers knew this.
How many people maintain good health?
14%
13%
7%
16%
28%
23%
25%
30%
58%
65%
68%
54%
BE
NL
BE
NL
Yes More or less No
Marketers
Consumers
Did you change your purchasing behavior since the financial crisis?
Dutch marketers have shown the same reaction as their target group, whereas Belgian marketers have cut down more. More than two third of Belgian consumers didn’t change their behavior.
71%
47%
34%
27%
17%
15%
13%
12%
8%
6%
6%
5%
1%
57%
76%
33%
26%
14%
14%
17%
8%
12%
4%
2%
5%
1%
Daily food
Children's education (school)
Personal care products (shampoo, perfume)
Travelling
Leisure activities & hobbies
Clothing
Eating out (restaurants)
Cars
Cleaning products
Snacks, chocolate & sweets
Non-alcoholic beverages
Alcoholic beverages
Ice-cream and desserts
Consumer Marketer
67%
46%
29%
19%
18%
15%
12%
10%
10%
6%
6%
4%
3%
51%
81%
37%
20%
27%
12%
6%
11%
9%
7%
7%
7%
4%
Daily food
Children's education (school)
Personal care products (shampoo, perfume)
Travelling
Leisure activities & hobbies
Clothing
Eating out (restaurants)
Cars
Cleaning products
Snacks, chocolate & sweets
Non-alcoholic beverages
Alcoholic beverages
Ice-cream and desserts
Consumer Marketer
On which products would you NEVER consider saving?
Daily food, children’s education and personal care products are indispensable.
The top 2 ways youngsters distinguish themselves
from their peers are looks and skills.
The Most popular brands
Dolce & Gabbana
Mc Donald's
Red Bull
L'Oreal
Samsung
Do you know what goes on in the minds of the next generation?
Good job, marketers! You knew how youngsters distinguish themselves and almost
listed all top 5 brands. Don’t underestimate Mc Donald's and Samsung and leave out
Apple and Nokia.
54%
46%
19%
11%
16%
18%
31%
28%
30%
36%
50%
60%
BE
NL
BE
NL
Yes Neutral No
Are we living in a world of abundance?
Marketers believe they’re offering plenty, but consumers think there is room for more.
Marketers
Consumers
```
Are consumers involved in the development of new products and services?
Consumers don’t really feel involved, but marketers believe they are engaging them
in the creation process.
51%
42%
26%
38%
21%
24%
49%
46%
28%
34%
24%
16%
BE
NL
BE
NL
Yes Neutral No
Marketers
Consumers