Open & Online Education& the future of Higher EducationTimo KosDirector of Education & Student Affairs
June 2014
1. Global MOOC developments
2. TU Delft Vision on the future of HE
3. Business models for MOOCs
Content
Image CC BY NC Gordon Lockhart
A. Early pioneers (2007/2008) of connectivism & social learning (now cMOOC)
David Wiley (Brigham Young University)
George Siemens (Athabasca University)
Stephen Downes (National Research Councel Canada)
B. Pioneers (2011-2012) of free massive open online classes (now xMOOCs)
Salman Khan
Prof. Peter Norvig & Prof. Sebastian Thrun (Stanford)
Prof Andrew Nge & Prof. Daphne Koller (Stanford)
Prof. Anant Agarwal (MIT)
These proponents use the web to provide traditionally structured online courses for free and aim to ‘disrupt higher education and open it up to the masses’.
Leading platforms grow spectacular
Founded: April 2012Founder: Koller & Ng
(Stanford professors)Company: For profitFunding: Venture Capitalist
# Universities: 98# Courses: 600+# Topics: All academic fields
# Students: 6 million
Certification: Yes (most)
Open Source: No (licenced)
Founded: May 2012Founders: MIT & Harvard
Company: Not- for-profitFunding: Harvard /
MIT/members
# Universities: 44# Courses: 158# topics: All academic fields
#students: 1.7 million
Certification: Yes
Open Source: Yes (platform and some courses)
Founded: January 2012Founder: Sebastian Thrun
(ex Stanford professor)
Company: For profitFunding: Venture Capital
# Universities: none# Courses: 36# Topics: ICT
# Students: 1 mllion
Certification: Yes
Open Source: No (licenced)
Followed by a surge of new platforms
introducing new (non-formal) certificates.
9
1. Global MOOC developments
2. TU Delft Vision on the future of HE
3. Business models for MOOCs
Content
Hype or …?“There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.” John Hennessy (president of Stanford) in the Wall Street Journal
(june 2012)
Gartner hypecycle
…or disruptive innovation?The theory of
disruptive innovationʺ ʺ
„A process by which a product or service takes root initially in simple
applications at the bottom of a market and then relentlessly moves ‘up market’, eventually displacing
established competitors”‒ Professor Clayton M. Christensen,
Harvard Business SchoolAuthor of Disrupting Class (2008) and The
Innovative University (2011)
Low ranked (under) graduatedegree programs
High ranked (under) graduate degree
programs
Top ranked (under) graduate degree programs
…or disruptive innovation?
…or disruptive innovation?
…or disruptive innovation?
…or disruptive innovation?
…or disruptive innovation?
…or disruptive innovation?
…or disruptive innovation?
1. Global MOOC developments
2. TU Delft Vision on the future of HE
3. Business models for MOOCs
Content
• License model: sharing revenues between platform provider and university
• Administrative fees: for identity-verification (off- or online proctoring)
• Recruitment fees: from corporations for recruiting talented students
• Premium/Fremium model: free and upgraded paid versions of the MOOCs and services
• Data/advertisement: monetizing on the digital profiles, behaviour and social characteristics of millions of users of the platform.
MOOC Platforms: Exploring potential revenue models
and disruptive pricing strategies.
• Accredited Master Degree Program • Price: $ 6700,- for 3 semesters in stead of $ 45.000 • Number of students: 10.000 in 3 years• Number of faculty extra: 8 at Georgia Tech (for content
production) and undisclosed for Udactiy• Revenu model: 60% for Georgia Tech, 40% for Udactity
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Thank you
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