Online Word-of-MouthPresented by: Josh Braaten of Rasmussen College
April 11, 2023 2
Who is Josh Braaten?
Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
Rasmussen College Sr. Online Marketer@jlbraaten on Twitter
April 11, 2023 3
Who is Josh Braaten?
Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
..originally from North Dakota
Small Businesses Know How to Create Word-of-Mouth Buzz
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April 11, 2023 5
Some Businesses Have a Knack for Word-of-Mouth Buzz
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April 11, 2023 6
Amazing Products Create Buzz
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April 11, 2023 7
Amazing Service Creates Buzz
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April 11, 2023 8
Entertaining Customers Create Buzz
Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
(or Educating/Engaging)
April 11, 2023 9
What Does This Have to do with the Web?
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April 11, 2023
• Search engine optimization (SEO) theories• Shady SEO agencies with spam tactics• Google’s Pandas and Penguins• Keyword targeting and on-page optimization• 301 redirects and sitemaps.xml• Indexation and robot spiders• Canonicalization of URLs
Why Does SEO Come Across as Difficult?
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April 11, 2023
• Facebook• Twitter• LinkedIn• Google+• YouTube• Pinterest• MySpace
Why Does Social Media Come Across as Difficult?
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• Ping• Tumblr• Last.fm• So.cl• Reddit• StumbleUpon• Yammer
• Angie’s List• Yelp!• Google Places• Quora• Formspring• Slideshare
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You May be Looking at it all Wrong
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SEO and Social Media Explained Simply for Small (and Large) Businesses
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April 11, 2023 14
How Traditional Word-of-Mouth Works
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April 11, 2023 15
How Traditional Word-of-Mouth Works
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April 11, 2023 16
How Traditional Word-of-Mouth Works
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April 11, 2023 17
How Social Media Works
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April 11, 2023 18
How SEO Works
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April 11, 2023 19
Why Didn’t Someone Just Say That in the First Place?
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How to Earn Word-of-Mouth Buzz Online
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April 11, 2023 21
Offer an Amazing Product
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Example: http://bit.ly/StarWarsDecals
April 11, 2023 22
Any Product can be Amazing
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Visit: http://www.rasmussen.edu/accelerated
April 11, 2023 23
Is Your Product Amazing?
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Source: http://www.kissinsights.com/
April 11, 2023 24
Do Customers Think Your Product is Amazing?
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The Internet is kind to great products.
April 11, 2023 25
Offer an Amazing Service
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Book: http://www.deliveringhappiness.com/
April 11, 2023 26
Is Your Service Amazing?
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Source: http://www.surveymonkey.com/
April 11, 2023 27
Do Customers Think Your Service is Amazing?
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The Internet often rewards great service.
April 11, 2023 28
Entertain, Educate, Engage
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11 Tips to Start Online Word-of-Mouth Marketing
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April 11, 2023 30
1. Locate the Places Where People Talk
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April 11, 2023 31
2. Claim and Complete Online Identities
Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
• Website• Blog• Facebook• Google+
/Local• Others?
April 11, 2023 32
3. Use Common Sense to Help People Find You
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April 11, 2023 33
4. Create and Share Interesting, Helpful Content
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April 11, 2023 34
5. Pick a Schedule and Commit. Revise as Needed.
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Online Property Frequency Action
Blog Weekly Write one 200-800 word article that entertains, educates, or engages customers
Social MediaFacebook: daily
Twitter: 2-5x/dayGoogle+: weeklyPinterest: weekly
7:2:1 Ratio:•7 = Other people’s helpful content•2 = Your content•1 = Your products or service
Email Monthly Send an email newsletter full of the month’s content and send it to customers
April 11, 2023 35
6. Ask Your Customers for Their Thoughts
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April 11, 2023 36
7. Fix What’s Broken
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April 11, 2023 37
8. Surprise Your Customers
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April 11, 2023 38
9. Then Request Credit Where It’s Due
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April 11, 2023 39
10. Ask Your Customers for a Review
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April 11, 2023 40
11. Engage, Engage, Engage
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April 11, 2023 41
Ok, Now I Just Have to Find the Time
Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.
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