The World Of Canadian Online The World Of Canadian Online MarketingMarketing
Is Your Business Prepared?
Robert Dawson September 20, 2011
OUTLINEOUTLINE
1. OPPORTUNITIES2. TIPS3. QUESTIONS4. CONCLUSION
OPPORTUNITIESOPPORTUNITIES Canadian Population = 34,000,000 Online = 25,086,000 Canadians spend 44 hours average online
per month - Almost double the global average
GOOGLEGOOGLE
FACEBOOKFACEBOOK
LINKEDINLINKEDIN
Networking – OnlineNetworking – Online
YOUTUBEYOUTUBE
MIDDLE EAST UPRISINGSMIDDLE EAST UPRISINGS
"“We use Facebook to schedule the protests, Twitter to coordinate, and YouTube to tell the world."
FOOD FOR THOUGHTFOOD FOR THOUGHT
Social media has been widely credited with assisting in the toppling of regimes in the middle east.
Do you think social media could topple large corporations???
CORPORATE REVOLUTIONCORPORATE REVOLUTION ‘If this kind of thing can take down the
government in Egypt, it can take down your company,’ says Doug Chia, assistant general counsel and corporate secretary of Johnson & Johnson.
DATA = ACCOUNTABILITYDATA = ACCOUNTABILITY
TIPSTIPS• Google Yourself – Free• Buy www.yourname.com - $10/year• Install Analytics Software – Google
Analytics free• Join Linked-In Search Business Prince
Edward Island Group 369 members - Free
• Contact myself for $100 Google Adwords free trial
• E-commerce Internship program – 75% off
Questions and Or Questions and Or Comments?Comments?
Twitter: @dawsonrb
LinkedIn: linkedin.com/in/rbdawson