Advertisers are noticing the growing potential of new forms of
advertising, especially worth theattention are mobile ads. Tablet
and telephone generated ad views account for around 5%of all
displayed online ads in Lithuania, which is also the best result in
the entire region, where theaverage is around 3%. These numbers may
not be impressive yet, but with the growing penetrationof mobile
devices, the interest in serving mobile ads will increase as well.
The need for furtherdevelopment of this sort of advertising is
transparent data about users' behavior on differentdevices
separately, what will enable marketers to plan campaigns more
effectively.
