Online Gambling in BulgariaPresent and Future
Summary
Intro
Specific industry dataInteractive marketMarketing insightBusiness Processes OutsourcingInnovationsFuture
Specific industry data Online sports betting accounts for 60% of all sports bets placed in the country in 2016 and is set to
grow with 30% in the next 4 years.
Online GGR for sports betting stands at 25% of total sports GGR in 2016
1 EUR ≈ 1.95 BGN
0
50
100
150
200
250
300
350
400
2016 2017 2018e 2019e 2020e
Sportsbetting Turnover
Sportsbetting Landbased Pool betting
Interactive Sportsbetting
BGN mln
0
20
40
60
80
100
120
140
2016 2017 2018e 2019e 2020e
Sportsbetting GGR
Sportsbetting Landbased Pool betting
Interacrtive Sportsbetting
BGN mln
Specific industry data Interactive gaming accounts for 36% of all casino and games turnover in the country in 2016
Interactive gaming GGR for casino and games stands at 14% of this product’s GGR
1 EUR ≈ 1.95 BGN
0
50
100
150
200
250
300
2016 2017 2018e 2019e 2020e
Casino, Gaming and Lotteries GGR
Casino Gaming Machines Bingo
Interactive Gaming Toto/Keno/Lotteries
BGN mln
0
500
1,000
1,500
2,000
2,500
2016 2017 2018e 2019e 2020e
Casino, Gaming and Lotteries Turnover
Casino Gaming Machines Bingo
Interactive Gaming Toto/Keno/Lotteries
BGN mln
Interactive marketAs per 2017, the Bulgarian interactive wagering market is:
Competitive
Mature
Fragmented
Profitable
Marketing insight
Main KPIs observed with users in Bulgaria
CPA: 60-70 EUR (blended) CTR for CPC networks (to funded): 0.3% ROI on Affiliate sites: up to 4.5 with typical affiliate share of 25% Funded sign up ratio: 40% Avg. bet size: 8 EUR for Sports and 12 EUR for Casino and Games (session) Bets per customer (monthly): 48 bets for Sports and 450 bets in Casino and
Games Over 90% of the NGR in Sports would come from European football (major
leagues) and the Live Dealer Casino would be the most preferred Casino game, contributing up to 50% of the GGR
VIPs would typically contribute up to 40% of the turnover and make 30% of the NGR
Business Processes OutsourcingBulgaria, especially Sofia, has become an important hub for BPO
Main factors:
Qualified IT specialists and multi-talented work force
Favorable and friendly business climate, affordable and available real estate
Flat corporate and personal income tax at 10%
Liberal provisions in the Labor Code related to 24/7 operations
EU jurisdiction for headquartering of companies
Innovations
The BPO industry in the gambling sector and the beneficial business climate have spurred a series of start ups researching in diverse fields such as ID verification, payments, e-sports and crypto-currencies, behavioral marketing & AI
The traditional market leaders in the field of gambling machines and equipment are swiftly migrating their products in order to create converging and omni-channel gaming platforms, all at the benefit of UX
Future
Business sentiment amongst the operators in the market place
35% of operators are eyeing the launch of an online operation
44% expect a decrease in their numbers in the traditional brick and mortar business
55% find the current taxation scheme is fair
50% plan to install a casino management system
Thank you!
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