© 2013 Blue Cross and Blue Shield of Minnesota. All rights reserved.
ONLINE CARE ANYWHERE WHERE THE DOCTOR STILL MAKES HOUSE CALLS
Kevin Luther SW/WC Annual Fall Health Conference
September 19, 2013
2
ONLINE CARE ANYWHERE
93% RECOMMENDED
TO FRIENDS &
FAMILY
96%OF PATIENTS
SAVED TIME
80% REPLACED AN
OFFICE VISIT
Online Care Anywhere allows your employees to see a doctor online when they need to. Beginning
October 1, 2013, doctors are available nationally, 24 hours a day, 365 days a year including
weekends and holidays.* No hassles. No appointment necessary. Just $45 a visit.
*Current hours are 7 a.m. to 11 p.m. To see a current list of available states, visit
OnlineCareAnywhereMN.com.
NATIONAL ACCESS
WA*
OR*
CA
AK
NV*
ID*
MT*
CO*
TX
NM AZ*
UT
WY*
ND*
SD
NE*
OK
KS
MN
WI
IA*
MO*
AR*
LA
IL
MS AL
TN*
KY*
IN*
MI*
OH
WV*
FL*
GA*
SC*
NC*
VA
MD
DE*
NJ*
NY
PA CT RI
MA*
VT NH*
ME
HI
*In these states a prescription can not be issued as a result of an online encounter. 1. Doctors using Online Care Anywhere can not issue prescriptions for controlled substances or lifestyle drugs in any state. 2. Blue Cross and Blue Shield of Minnesota is committed to compliance with laws and rules governing the operation of Online Care Anywhere. 3. Laws in each state vary. Because of the dynamic nature of telehealth - laws, statutes, or policies regarding telehealth may change.
4
AN AFFORDABLE ALTERNATIVE
SAVE UP TO
$300 PER VISIT*
• Visits can be processed as claims for Blue
Cross and Blue Shield of Minnesota
members, so employees pay the same
co-pay or co-insurance.
• At $45 a visit or less, it’s an affordable
alternative to office visits, lowing your
medical spend and employees out-of-
pocket expenses towards their deductible.
• Good option for employees with high
deductible plans, saving both time and
money.
5
WORK-LIFE BALANCE WEAPON
• Real-time availability, with an average 10 minute wait time
• Easy, one-time registration
• Multiple ways to communicate with a doctor, including video and live text-chat
• Most conditions are treatable online
• A network of board-certified doctors
“I will definitely use it again. I
saved at least three hours by not
going into the doctor – and a ton
of cash!”*
*Response by Online Care Anywhere user to a survey conducted through 5/13/2013
BUILD AWARENESS
Poster
Table Tent
E-mail Campaign
Newsletter Campaign
Desktop Icon
Table Tent
Wallet Card
6
BUILDING AWARENESS
Your employees need to first be aware of Online Care Anywhere to use it. Our complimentary jump
start kits are designed to drive awareness of the service.
7
Our experience shows that in order to truly increase utilization of Online Care Anywhere, you need a
hands on approach. Building on our successful complimentary kits, we offer an additional
communications package that drives increased registration and utilization of Online Care Anywhere.
MAXIMIZING ONLINE CARE ANYWHERE
BUILD AWARENESS
Poster
Table Tent
E-mail Campaign
Newsletter Campaign
Desktop Icon
Table Tent
Wallet Card
DRIVE ENROLLMENT
Onsite Enrollment Event
Event Promotion
Direct Mail Campaign
INCREASE UTILIZATION
Online Care Anywhere
onsite location
8
A strong introduction. Consistent follow-through. It’s how to make Online Care Anywhere a
successful resource for your employees.
1. Setting the Stage
- Leadership e-mail
2. Spreading the Word
- Introduction from Human Resources
- Signage and materials in the workplace
- Intranet, newsletter articles
- Desktop icon
- Special On-site Event
3. Walking the Talk
- Ongoing communications (e-mails, desk drops, direct mail, signage)
- Inclusion in existing employee events and communications (for example: health fairs)
EASY STEPS TO DRIVE RESULTS
$192 $78
$60
1 Online Care for Employees: Case Study, Mercer
9
WHERE ARE EMPLOYEES USING ONLINE CARE
ANYWHERE? • Nearly half of users report
using Online Care
Anywhere at the office
• By providing ready access
from both work and home,
presenteeism and
absenteeism related costs
can be reduced
• Virtual worksite clinics give
employees a private and
secure environment to
manage their healthcare
11
VIRTUAL WORKSITE CLINIC RECOMENDATIONS
• Room Dimension
• 9 feet x 11 feet
• Computer and Software
• Desktop or laptop computer
• Internet Explorer 7 (or later), Firefox 3.0 (or later) or Safari 4.0
(or later)
• Adobe Flash Player 10 or later
• Adobe Reader 7 or later
• Printer – Multifunctional Device (MFD)
• A dedicated printer allows users to print out visit summary or
Healthwise articles
• An MFD device allows faxing of visit summary to a primary
care physician (PCP)
12
VIRTUAL WORKSITE CLINIC RECOMENDATIONS
• Phone
• A desk phone with a good quality speaker is recommended
for using Online Care via phone
• Sanitation and Other Supplies
• Sanitizers or wipes
• Sharps Container
• Disposable Thermometers
• Security/Privacy
• Door lock with Occupied Indicator