On-demand Logistics Services Data Analytics Solution For
July 2015
Prepared By:
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
• COSTARCH can work closely with XYZ to develop and design a detailed data analytics approach tailored to XYZ situation and cover following areas.
– Understanding and evaluating the current approach. – Standardizing and centralizing the data collection
and analysis process. – Developing a detailed and customized analytical
solution. – Helping in the knowledge transfer once the in-house
data analytics capabilities are established.
Background and Objective
• XYZ provides on-demand logistics service and is head-quartered in Chicago, US.
• The company is currently generating huge amount of data, but the company lacks analytical bandwidth.
• All the divisions at XYZ are collecting data, but it is segmented.
• There is no dedicated analytics division in the company.
• Only some basic analytics is currently used by each division to extract information from the data.
Background • The complexity and the volume of data is going to
increase considerably as the business scales. • XYZ understand the importance of mining their data. • XYZ is considering to outsource some data analytics
work. • XYZ have plans to develop in-house data analytics
capabilities.
Key Objectives
COSTARCH Response
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
Industry Overview Business Model
Hyper-local commerce
model connecting
Local Retailers
Mobile Buyers
Industry Overview Business Complexity
Busin
ess
Com
plex
ities
Highly agile and responsive operations need to
service customers.
Increased Competition leading to reduced margins
Delivery time is crucial for some items.
Profit margins varies across different products.
Distributed customers
Volatile Fuel Cost
Improving Customer Loyalty and Retention
Improving Operational Efficiency
Customizing and Improving Customer Experience
Identifying and Optimizing Product Offerings
Optimizing Marketing Campaigns
Product Affinity Analysis For Targeted Marketing
How Data Analytics Can Help Primary Value Proposition
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
COSTARCH Approach
Descriptive
• Collect and aggregate data that is getting generated across different channels.
• Process the data to get visibility on current business performance.
Predictive
• Use historical data from internal operations and external sources (as required) to forecast trends.
• Identify buying patterns to understand customer behavior.
Prescriptive
• Identify lead indicators and simulate future scenarios to recommend continuous improvement initiatives.
• Recommend customized offering to customers based on their tastes and buying habits.
COSTARCH Approach
Customer Analytics
Solution To Help You
Logistics Analytics
Solution To Help You
Retail Analytics
Solution To Help You
Customized Analytics Solution
Customized Analytics Solution
Customer Analytics
Solution To Help You
Logistics Analytics
Solution To Help You
Retail Analytics
Solution To Help You
• Understand your customers relationship with your business. • Understand your customers buying habits and lifestyle preference. • Measure customer sentiments and identify emerging trends. • Target your customers with relevant offers. • Predict customers at the risk of churning out. • Engage your customers through right channel with right context and at
right time. • Maximize customer’s life time value.
• Identify problems that are hindering your delivery capability. • Understand and evaluate the vendor level and product level delays for
advance planning. • Understand the performance accuracy of your vendors. • Pre-plan your resource requirements. • Improve the efficiency of your operations. • Efficiently manage your operational capacity. • Improve customers overall experience with your services.
Customized Analytics Solution
Customer Analytics
Solution To Help You
Logistics Analytics
Solution To Help You
Retail Analytics
Solution To Help You
• Efficiently manage the categories you are currently serving. • Evaluate the purchasing behavior of your customers. • Understand the market basket statistics and product affinity rules. • Increase complimentary product sales. • Develop optimal assortment composition to minimize lost sales. • Develop personalized experience for your customers. • Improve the effectiveness of your marketing campaigns.
Customized Analytics Solution
Customer Analytics
Solution To Help You
Logistics Analytics
Solution To Help You
Retail Analytics
Solution To Help You
Analytics Tools & Techniques
Customer Analytics
Retail Analytics
Logistic Analytics
• Metrics Rationalization & Development
• Scorecard Design and Production
• Business Intelligence Reports
• Metrics Analysis
Analytics Tools & Techniques Metrics Rationalization & Development
Reviewing the Existing Reports, Dimensions, and Metrics in order to
• Identify key metrics that matters to the business, • Define new metrics for measuring business performance, • Develop ways to the segmented data across different
departments, and • Identify ways and methods to tap in more data.
Analytics Tools & Techniques Scorecard Design and Production
Designing Customized Scorecards to Help You in Evaluating the
• Efficiency and performance of the delivery staff, • Operational efficiency of the vendors, • Lifetime value of the customer, and • Profiling of the areas currently served by client.
Analytics Tools & Techniques Business Intelligence Reports
In-depth Intelligence Reports To Help You • Gain insights and make better business decisions, • Monitor and analyze your Key Performance Indicators
(KPI’s), • Assess market risks and opportunities, and • Measure the effectiveness of your marketing campaigns.
Customized Analytics Solution Metrics Analysis
Comparing and Evaluating the KPIs and Other Business Metrics to
• Get insights about monthly and weekly performances, • Evaluate business efficiency, • Compare operational efficiency, and • Measure the efficiency of the marketing campaigns and
other promotional initiatives.
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
Case Study 1 DonorVoice (US Based Service Startup)
Objectives Activity Details
Benefits
• Extract insights from the attitudinal and transactional data of the NGO donors.
• Establish a financial value to improvements in the client level interactions.
• Developed processes to analyze the attitudinal and transactional data of the NGO donors.
• Used these processes to estimate the financial value to improvements in client level interactions.
• Analysis results highlighted those donor level interactions which required significant attention.
• Analysis results helped in reducing the marketing expenses.
Activity Details
Case Study 2 iMomentous (US Based Startup in Recruitment Space)
• Aggregated data across different platforms. • Conducted detailed analysis to identify trends
and patterns. Identified product specific KPIs. • Designed and developed business intelligence
dashboard.
• Analysis results helped client in developing material to educate HR Industry.
• Identified trends that were helpful in increasing product sales.
Objectives
Benefits
• Identify ways to improve jobseekers experience.
• Identify industries with high acceptance for the product.
• Find insights to educate the HR industry about the behavior of mobile job seekers.
Benefits
Case Study 3 PepsiCo Hong Kong LLC.
Activity Details • Developed a customized choice modelling
research design. • Designed and developed a preference share
model and calibrated it to market share data.
• Helped client in simulating and estimating the market share for their new product offering.
• The model developed by Costarch helped the client in testing and evaluating a range of scenarios, which were not possible earlier.
Objectives • Build a model to
calibrate to market share data.
• Develop ways to expand the scope of the currently used market share data.
Other Credentials Some of our Products
Social Tota
SoccerPower
ComPower
Social Tota is a social sentiment prediction engine to predict the performance of a movie. We claim it to be the first social media prediction engine.
SoccerPower is a prediction engine for the game of soccer. It predicts the outcome of soccer matches that are played in league format.
ComPower is prediction engine to predict a commodity’s price in the futures market. It generates the buy and sell signals for the commodity of interest.
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Background and Objective
Industry Overview COSTARCH Approach
Case Studies and Credentials About COSTARCH
About Costarch Our Unique Value Proposition
COSTARCH Unique Value Proposition
Comprehensive understanding
Experienced Partner
Understands Startup Culture
COSTARCH has worked with startups in the past and has established a deep understanding startup culture and startup requirements.
Diverse Industry Exposure
COSTARCH has worked across diverse industries. This experience has helped in developing a comprehensive knowledge about the integration of data analytics into a business process.
COSTARCH has comprehensive understanding of different data analysis tool and techniques. We provide our clients the best advice in an independent manner that is most suitable to the business requirements.
There are lots of benefits associated with the integration of data analytics into a business process. COSTARCH will bring data expertise to successfully design and set up a customized data analytics solution as per the business requirements.
About COSTARCH How COSTARCH is most suited for this engagement
Independent thought process to ensure balance between outsourcing and in-house operations.
In-depth understanding of data analytics tools and techniques.
Cross-industry expertise to develop a customized data analytics solution having multiple perspectives.
We provide an optimal mix of knowledge and data analytics expertise that you would expect in your in-house team.
Access to low cost talent, Ability to derive economies of scale, Ability to add value through continuous improvement, process optimization and other cost reduction mechanism.
We are keen to have an opportunity to discuss the proposal with you to address any queries or provide additional information that may be required. The proposal set out in this document is in all respects subject to the negotiation, agreement and signing of a specific contract between us.
Ashish Soni [email protected] +91 895 567 8210 Founder Costarch Analytical Consulting Pvt Ltd.
www.costarch.com
The Data Science Company
COSTARCH
Thank You & Way Forward
For Further Information Please Contact