Presentation Topic
ENGRO FOODS New Product
Submitted to:
Sir. Asghar Ali Rana
Submitted By:
Sheikh Waleed Tariq
30561
Engro Foods
Introduction:
Engro Foods is among the biggest and fastest growing brand in Pakistan .
The Company has established state-of-the-art processing units in Sukkur and Sahiwal, along with an ice cream production facility in Sahiwal.
Top quality brands like Olper’s, Olwell, Tarang, Omore and Owsum have been successfully launched under the helm of Company’s dairy products.
Engro Foods
Engro Foods recently introduced lassi brand called Omung Lassi.
Omung Lassi was introduced in mid of june 2012.
Omung Lassi
Lassi is a popular and traditional yogurt-based drink.It is made by blending yogurt with water.
Omung Lassi
Slogan
“Guru Ho ja Shuru”
Omung Lassi
Flavors
Namkeen Taskeen
Methi Masti
Omung Lassi
Competitors
No Competitor
Omung Lassi
Marketing Mix
Product: Omung Lassi
Price: The price of lassi is RS: 15
Omung Lassi
Promotion:
Engro foods use the difference medium for promotion of Omung Lassi. Engro use the electronic media, bill boards, internet for promotion.
Place:
They target all over the Pakistan.
Omung Lassi
Omung Lassi
Target Market
Engro foods are targeting omung lassi in all over the Pakistan. They are targeting the upper and middle class.
Omung Lassi
Market Segmentation
They target teens and youngsters
Omung Lassi
SWOT analysis
Strengths:
No competitors
Low Price
Attractive packing
Tetrapak
Omung Lassi
SWOT analysis
Weaknesses
Wrong targeting way
Omung Lassi
SWOT analysis
Opportunities
New variants
Increase market share
Omung Lassi
SWOT analysis
Threats
Strong competition from competitors in near future
Low Purchasing Power
Omung Lassi
Market Expansion Grid:
Market expansion grid is consisting of:Old Product Old MarketNew Product old MarketOld Product New MarketNew product New Market
Omung Lassi
BCG Matrix