Omni Channel Retail Model: Shopping the Experience
#omnitalk
Consumers are navigating the retail landscape through an ever-evolving lens. They discover brands through a multitude of platforms: from their mobile social feeds to live content initiatives to traditional brick and mortar properties. The customer experience is shaped at every touch point, and smart brands use this to set the stage for a seamless omnichannel retail experience – one that communicates consistent brand messaging on every viable channel. This not only encourages flexibile purchasing for the consumer, it also offers more options and depth for merchandise, leading to increased sales.
ORGANIC ENGAGEMENT
USER GENERATED CONTENT
EXPERIENCIAL MARKETING
HYPER LOCAL FOCUS
OPTIONS AND ACCESSABILITY
UNIQUE COLLABORATIONS
Panelists from LYST, HOOTSUITE, KIT AND ACE, and INDOCHINO discuss how global brands maintain a cohesive and relevant omnichannel presence in local markets, and whether expansive omni channel presence dilutes opportunities for authentic human interaction in the retail world.
PanelistChondita Chatterjee SVP and General Manager USLyst.com
PanelistKyle VuckoCEO and Co-Founder Indochino
PanelistDee Anna McPhersonVP of Marketing Hootsuite
PanelistBraden HoeppnerHead of Ecommerce Kit and Ace
ModeratorRyan D'agostinoEditor-In-ChiefPopular Mechanics