INFORMATION TRANSFER THROUGH SOCIAL NETWORKING:

PAST TO PRESENT

bySudhir Kumar Gupta

Asstt. Librarian Dr Y S Parmar University of Horticulture

and Forestry, Solan (H.P.)&

Sudesh Kumar Sood Sr. College Librarian(SG), Govt. P.G.

College, Una (H.P.)

Objectives of the PresentationDefine social networkingHistory of Social networkingFacts about online socializingView examples of social networking sitesAdvantages of social networking Disadvantages of social networkingSafety tips for youthSafety tips for parents to share with their

children

What is a Network?

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Web Definition : A set of nodes, points, or locations connected by means of data, voice, and video communications for the purpose of exchange.

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Social Networks

A social network is a description of the social structure between individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds.

Sharing Points

Social networking sites provide teens and young adults with a virtual environment where they share stories, pictures, videos, and participate in chat rooms with friends and acquaintances.

By providing information about yourself using blogs, chat rooms, E-mail, or instant messaging, you can communicate either within a limited community, or with the world at large.

What is Social Networking & Media?The interaction between a group of people who

share a common interest; Using social contacts to network; Using internet's network groups

A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web user

Social networking-new means of communicating and sharing information between two or more individuals on an online community.

What’s in the Social Media toolbox? Blogs

Provides human voice; forum for feedback

Social Networks Sharing of personal interests; activity feed

Communities Focused environment; like-minded users

Micro-blogs Sharing of links, news; collaborative, real-time

discussion

Video & Photo sharing Compelling, powerful multimedia; easy to share,

embed; creative ways

Examples of Social Networking SitesFacebook- generalMyspace.com – generalClassmates.com - school, college, work,

and the militaryTwitter-micro-bloggingYouTube-videosCraigslist-classifieds and personal ads

HistoryEarly social networking websites:

1995 - classmates.com

focused on ties between former schoolmates

1997 – sixdegrees.com

focused on indirect ties

History, cont’dModern social networking websites:

• 2002 – Friendster

• now mostly used in Asia

• 2003 – Myspace

• bought by News Corporation (parent company of Fox) in 2005

• most popular social networking site in 2006

• 2004 - Facebook (founded by Mark Zuckerberg at Harvard as the facebook.com)

• largest and fastest growing site in the World

• initially membership limited to Harvard students, but was expanded to other colleges in the Ivy League; later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and above

• 2005 - Bebo

• stands for “blog early, blog often”

History, cont’d

What you can do on Facebook

Find friends by name or emailView and share information with friendsPost public messages on “Wall”Send private messagesUpload pictures, videos, linksStay in touch with friends in family, work, school, RotaryAverage Facebook user has 120 friendsJoin pages, groups, and/or causes of interestBecome fan, member, or supporter of your favorite

interestsPost messages on “Wall” or group discussion topicsFind Facebook applications to do things of interestTrack travel by city around the WorldInstant message and voice chat services such as Skype

Facts and FiguresAs of 2007, there were more than 300 known

social networking sites. Source: wikipedia.org

32% of teens have experienced some type of harassment online.

94% of teens are online, or have access to the Internet.

49% of teens who use social networking websites use it to make friends with people they don’t know.

Source: Pew Internet Research, 2009

Facts and Figures (continued)65% of teens have at least one online profile. Of those 65%, 32% have received some type of

harassment online.15% have had private information forwarded

without their permission13% received threatening messages13% said someone spread a rumor about them

online6% had someone post an embarrassing picture

of them online without permission

Source: Pew Internet Research, 2009

Facts and Figures (continued)2 in 5 teens tell their parents nothing about

what they do online.

1 in 4 teens who have restrictions online can find a way around them.

44% of parents do not limit what their children do online whatsoever.

Source: Cox Communications, 2009

50% of all teens have a computer in their bedroom.

Source: University of Toronto, 2009Source: University of Toronto, 2009

AdvantagesBuild Meaningful RelationshipGenerates TraficHelp Develop LinksIncrease VisibilityBring Business and Opportunities

DisadvantagesSteal your identityCan access your e-mail and financial

informationDownloading malicious software (Virus)Social networking can be both overwhelming

and addictive

Tips for SafeOnlineSocial Networking

Tips for Socializing Safely Think about how different sites work

before deciding to join a site.Keep some control over the information

you post.Keep vital information to yourself.Make sure your screen name doesn’t

reveal too much about you.

Tips for Socializing Safely Online (continued)Post only information that you are

comfortable with others seeing and knowing about you.

Remember, once your information is posted, you can’t take it back. Someone can forward this information and millions of people have access.

Consider not posting your picture.Don’t flirt with strangers online.

Source: Federal Trade Commission – www.ftc.gov

Tips for Parents

Tips for ParentsUse the Internet with your children.Teach your children never to give out

personal information.Instruct your child never to plan a face-to-

face meeting with online acquaintances.Establish clear ground rules for Internet use

within your family.Tell your children not to respond if they

receive offensive or dangerous email, chat requests, or other types of communication and to tell you when this occurs.

Source: Get Net Wise

Tips for Parents (continued)Place your computer in a room that’s open

and accessible to all family members.Consider installing software filters that

prevent your child from entering personal information.

Consider installing monitoring software that prevents your child from entering personal information.

Many networking sites have valuable safety information.

Tips for YouthRemember, your profile is on a public

space.People aren’t always who they say they are.Harassment, hate speech, and

inappropriate content should be reported. Tell your parents or an adult if this happens.

Don’t mislead people into thinking that you’re older or younger than you really are.

Don’t post anything that would embarrass you later.

Source: myspace.com

Tips for Youth (continued)Always follow your family’s rules for using

the Internet.Don’t open up emails, files, or web pages

that you get from people you don’t really know or trust.

Don’t ever do anything that could cost your family money unless your parents are there to help you do it.

Don’t ever give out your password.

Source: Get Net Wise

Positive Aspects for Social Networking

• Ease of access to recent trends/topics

• Digg

• Faster communication over longer distances

• Facebook, Myspace, Digg

• Big audience

• Blogging (Blogger, Livejournal, Youtube, Wordpress)

• Equating computer to sociability; second life

• Facebook, Myspace

Thank You!!