A LOOK AT OGI EYEWEAR’S RECENT FRAME FEATURES, EXCLUSIVE COVERS AND INTERVIEWS
2016-2017
FEATURED PRESS
Eyecare Business / October 2017
Featuring Seraphin Cumberland
20/20 Magazine / October 2017
Featuring the Red Rose
VCPN / September 2017
Featuring Seraphin Cumberland
Eyecare Business / September 2017
Featuring Ogi Eyewwear 9233
Eyecare Business / September 2017
Featuring Scojo New York Roxbury Street
Vision Monday / May 2017
Featuring the Ogi Eyewear 9111
VCPN / May 2017
Featuring the Ogi Eyewear 9206
20/20 Magazine / May 2017
Featuring the Ogi Eyewear 7146
Eyecare Business / May 2017
Featuring the Bon Vivant Angelina
Eyecare Business / May 2017
Featuring the Seraphin Augusta
Eyecare Business / May 2017
Featuring the Bon Vivant Angelina
20/20 Magazine / May 2017
Featuring the Ogi Eyewear 9232
20/20 Magazine / May 2017
Featuring the Innotec Sawyer
20/20 Magazine / April 2017
Featuring the Bon Vivant Avril
Eyecare Business / April 2017
Featuring the Ogi Eyewear 9230
20/20 Magazine / April 2017
Featuring the Red Rose Milan
VCPN Magazine / March 2017
Featuring the Seraphin Banning
Invision Magazine / March 2017
Featuring the Red Rose Bianchi
Eyecare Business Magazine / March 2017
Featuring the Seraphin Banning
20/20 Magazine / March 2017
Featuring the Seraphin Itasca
VCPN / January 2017
Featuring the Seraphin Beamount Sun, Aguasta Sun, Hancock Sun & Warwick
VCPN / January 2017
Featuring the Ogi Eyewear 4319
Eyecare Business Magazine / December 2016
Featuring the Seraphin Somerset/8005
20/20 Magazine / December 2016
Featuring theBon Vivant Simone
VCPN / Nov/Dec 2016
Featuring the Seraphin Vermillion
Eyecare Business Magazine / November 2016
Featuring the Bon Vivant Tristan
Eyecare Business Magazine / Novemeber 2016
Featuring the Scojo New York Harper Street
20/20 Magazine / Novemeber 2016
Featuring the Ogi Eyewear 9223
20/20 Magazine / Novemeber 2016
Featuring the Seraphin Belmont
Optical Prism / October 2016
Featuring the Ogi Eyewear 7161
12 Optical Prism | October 2016
Preview
PLAN B EYEWEARPlan “B” Eyewear has added new models to its Glacee collection for the fall. Both models feature TR-90 on the frame fronts in red, purple, blue or brown. Depend-ing on which way the light catches these frames, they will appear to glow with bril-liant colour, meaning your frame looks different from all angles.
Both frames also feature sleek, rounded eye shapes that are flattering and femi-nine. Stainless steel makes up the rest of these two frames for a streamlined finish. More information: >> 1-888-399-7742 or www.planbeyewear.com.
OGIThe new men's 7161 by OGI Eyewear, part of the Heritage Collection, is handcrafted from three layers of premium acetate, polished to perfection. Timeless tortoiseshell temples, fastened to the frame by
robust triple-barrel hinges, team up with silver dual-pin detailing to register a certain vintage-inspired quality. Designed in a soft rectangular shape, the 7161 is available in a range of neutral color options.
More information: >> 1-888-560-1060 or www.ogieyewear.com.
October 2016 | Vol.34 | No.5THE MAGAZINE FOR EYECARE PROFESSIONALSTHE MAGAZINE FOR EYECARE PROFESSIONALS
FOCUSED ON THE FUTURE
Stylish specs for seniors
ACTION-READY FRAMES
SCIENTIST EYEING POSSIBLE TREATMENT
FOR LAZY EYE IN ADULTSplanbeyewear.comSelect territories available
Eyecare Business Magazine / October 2016
Featuring the Bon Vivant Amelia
22 EyecareBus iness .com October 2016
ii T R E N D S P O T T I N G
TREND: IS PINK THE NEW BLACK?From pastel hues to brights, pink was prevalent as a frame and lens color
in eyewear at all price levels. Not your typical fall hue, pink was also popular
on designer runways for Fall 2016.
Rose lenses also cropped up in sunwear this season. We found pinks in lines
ranging from Vuarnet and Fysh from Westgroupe to Miu Miu from Safilo and
GUESS from Marcolin.
Gradient frame and lens colors plus rich, jewel tones—sometimes show-
ing up as a “dipped” look color pop on frames—also make the palette for fall,
with neutrals such as beiges and camels in the mix to balance the season’s
brighter hues. Neutrals cropped up in collections from Cole Haan from
Altair to Robert Marc’s New York color line.
Zyl lamination techniques also took a new turn with a process that
enables two different color plastics to be fused together on a temple
without overlapping colors.
TREND: AVIATORS, EVERYWHERE
Aviators and aviator-inspired
eyewear and sunwear showed up at
nearly every frame exhibitor’s booth.
Even cat-eye and rectangular shapes
got into the game with aviator brow bar
accents. Optical aviators are also now
much more prevalent in lines across the
board, from Lindberg to Ray-Ban.
In aviators and beyond, flat 0-base
lenses are still in vogue for sunwear (es-
pecially with a flash mirror coating), but
we noticed a movement to a 2-base “flat”
lens that still offers the flat lens fashion
look, but can now be Rx’d.
TREND: DEEPER LENSESOne more truly notable, new direction
in eyewear is a move toward deeper lens
shapes in frame design. Teardrop shapes
with deeper silhouettes cropped up in
lines ranging from Fysh from West-
Groupe to Tom Ford from Marcolin.
—Erinn Morgan +
Kerri Ann Raimo
SPOTTED: OTHER VEW TRENDSÊ TREND: CORIAN
Ê TREND: ONUS ON LENSES
Ê TREND: CONTACTS FOR ALL
Aviator-inspired brow bar accents upped the cool factor on eyewear at VEW,such as this sunglass style fromMCM fromMarchon
OC TOBER 2016
Throwback Style 13 Specs That Have Been
On-Trend for 30 Years
The Intriguing (and Infamous) History of the Spectacle
EB’s Exclusive Frame Survey Stats
What’s in Your Toolkit?
Flappper optical style from Steve Madden Eyewear, which debuts this month from ClearVision Optical.
The BIG
EB’s BIG 30th Anniversary Issue
Step Inside to See Our Legacy of Spectacular Style, Winning Strategies, and a Pure Passion for Helping Independent Eyecare Professionals Excel in Business
100 • October 2016 20/20
N E WP R O D U C T S
PLAN “B” EYEWEAR: Staag Spectacles HoratioThis titanium frame is bold and masculine, creating a rugged yet refined style for men available in shades of dark brown, blue, gray and black.
Size: 55/17 (140) Pricing: $$$$
(888) 399-7742/www.alternativeeyes.com
NOUVEAU EYEWEAR: Van Heusen Studio S356The keyhole bridge, heavy brow line and chunky temples on this frame balance with a slim eye wire to create a classic style.
Size: 54/17 (145) Pricing: $$
(800) 292-4342/www.nouveaueyewear.com
CLARITI EYEWEAR: S7280Featuring ultra-fine temples and an oval shape, this style is available in classic colors including gunmetal, black and navy blue for a refined look.
Size: 51/20 (140) Pricing: $$
(800) 372-6372/www.claritieyewear.com
ASPEX EYEWEAR: Greg Norman 271Designed with comfort and fit to complement all face shapes, this frame is fashioned with premium Italian materials and Turboflex hinge technology, and is also bifocal friendly.
Size: 54/15 (140) Pricing: $$$
(800) 277-3979/www.aspexeyewear.com
DASHINGLY DAPPER20/20 I NS IGH T : Refined yet still casual, classic but also cutting edge, let’s face it—
men want it all. These dapper styles will offer him everything he’s looking for while creating a balanced look for his face. Check out these masculine frames for
easy-to-wear options that provide style and sophistication. —Jillian Urcelay
OGI EYEWEAR: Ogi 7161Handcrafted from three layers of
premium acetate, this soft rectangular frame features tortoiseshell temples, triple-barrel hinges and vintage silver
dual-pin detailing.
Size: 54/19 (145) Pricing: $$$$
(888) 560-1060/www.ogieyewear.com
2 0 2 0 M A G . C O M / A P P S
O C T / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/
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THE SUN RISE OF RXGOLF EYEWEAR TEES UP
THE DOMINANT STYLE, COLOR AND TECH TRENDING IN EYEWEAR TODAY IS MEN’S EYEWEAR. AND… THOSE MEN ARE RADICALLY INDEPENDENT.
THE DOMINANT STYLE,
BON VIVANT TRISTAN FROM OGI EYEWEAR
20/20 Magazine / October 2016
Featuring the Ogi Eyewear 7161
September 2016 20/20 • 69
S T Y L E F E A T U R E |Everywhere You Look |
Ivory TowerIt’s so elegant up here. Regal
(yet discreet) sparkles. A winkish CatEye and a shade of
glow-white ivory that defies description. This is for a
woman of confident presence.
SERAPHIN Somerest from Ogi Eyewear
20/20 Magazine / September 2016
Featuring the Seraphin Somerset
Introducing...
E Y E W E A R
Come see the entire collection at our VEW Booth 19031 • McGeeGroup.com • 800.966.2020
20/20ADVERTISEMENT
S E P / 16W W W . 2 0 2 0 M A G . C O M
134 • September 2016 20/20
N E WP R O D U C T S
OGI EYEWEAR: Seraphin Barrymore Handcrafted from acetate into a flattering feminine silhouette, this frame is ideal for professionals in search of a contemporary and polished colorway.
Size: 53/16 (140) Pricing: $$$$$
(888) 560-1060/www.ogieyewear.com
EASTERN STATES EYEWEAR: Exces 3132For women in search of a square shape, this frame features a light fused color contrast and acetate temples and spring hinges.
Size: 52/16 (140) Pricing: $$
(800) 645-3710/www.eseyewear.com
SAFILO: Fossil 2040/SThis flattering women’s sunglass offers a square-shaped acetate front with injected
temples that feature the Fossil diamond logo and faux leather inserts.
Size: 55/17 (140) Pricing: $$
(800) 631-1188/www.safilo.com
PLAN “B” EYEWEAR: Headlines 290 This micro-thin acetate optical style features stainless steel temples and a keyhole bridge for those in search of a lightweight and modern shape.
Size: 49/41 (138) Pricing: $$$
(888) 399-7742/www.planbeyewear.com
A MIX OF MARBLE 20/20 I NS IGH T : With a subtle but soft mix of colors, frames with a marbleized look and feel
bring forward a sense of sophistication. From a twist of dark browns and blacks to more upbeat speckled patterns, you can’t go wrong with blended colorations. —Victoria Garcia
NOUVEAU EYEWEAR: Hot Kiss 56A colorful, speckled pattern adds a pop of fun to this rectangle- shaped acetate frame.
Size: 49/17 (135); 54/17 (145) Pricing: $$
(800) 292-4342/www.nouveaueyewear.com
( ) 560 1060/www.ogieyewear.com
1188/www.safilo.com
20/20 Magazine / September 2016
Featuring the Seraphin Barrymore
Introducing...
E Y E W E A R
Come see the entire collection at our VEW Booth 19031 • McGeeGroup.com • 800.966.2020
20/20ADVERTISEMENT
S E P / 16W W W . 2 0 2 0 M A G . C O M
Featuring the Ogi Kids IN103
10 Optical Prism | September 2016
Preview
OGI KIDSOgi Kids has launched four new models made from TR-90 surgical-grade plastic with sturdy stainless steel temples capped with adjustable tips for comfort and adjustability.
The IN100 is designed in a feminine shape, while the IN101 is a rectangular frame. The Ogi Kids IN102 is an ultramod-ern frame, designed in a round and iconic P3 shape and the
IN103 is an innovative ultra-lightweight frame. All four frames are available in vibrant colours.
More information: >> www.ogieyewear.com.
WESTGROUPEWestGroupe has introduced the Thin and Light collection by Stepper Eyewear. Stepper has brought to life the lightestfull-rimmed frames they have ever made; as thin as 1.3 mil-limetres and as light as 4.5 grams.
The collection is designed with high-quality materials like TX5, or a combination of TXF and titanium. The rich earth tones of the collection will complement most complexions.
More information: >> www.westgroupe.com.
Optical Prism Magazine / September 2016
September 2016 | Vol.34 | No.4THE MAGAZINE FOR EYECARE PROFESSIONALSTHE MAGAZINE FOR EYECARE PROFESSIONALS
THE UNSUNG
HEROA GOLDENOpportunity
In the Lap of LuxuryHOT LOOKS FallFOR
INVISION Magazine / September 2016
Featuring the Ogi Kids IN100
9/9/2016 Invision September 2016
http://mydigimag.rrd.com/publication/?i=333584#{"issue_id":333584,"page":0} 59/97
9/9/2016 Invision September 2016
http://mydigimag.rrd.com/publication/?i=333584#{"issue_id":333584,"page":0} 2/97
Featuring the Ogi Kids IN100
20/20 Magazine / August 2016
52 • August 2016 20/20
S T Y L E F E A T U R E | Frame Game|
METAL PREP TALKPerfect metals always make a fitting delight for kids.
INNOTEC KIDS 100 from Ogi Eyewear
2 0 2 0 M A G . C O M / A P P S
A U G / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
page 101
SUNDAY: ADOLESCENT EXPERTS >64
GAME PIECES >66
MARKETPULSE: OUR CHILDREN, OUR FUTURE >72
RXPERTISE: IT’S HIGH
TIME FOR LOW VISION >78
BE IN IT TO WIN IT.
CHILDREN WILL LOVE
YOU FOR IT.
FRAME
GAME
NIKI NICOLE MILLER ELODIE FROM L’AMY AMERICA
Featuring the Ogi Kids IN103
20/20 Magazine / August 2016
August 2016 20/20 • 95
N E WP R O D U C T S
MATCH EYEWEAR:•Float Kids 50Featuring a confetti-scattered metal temple, this frame is sturdy and durable while also ensuring maximum comfort and safety through premium quality materials for kids ages 4 to 16.
Size: 47/16 (130) Pricing: $$
(516) 877-0170/www.match00.com
MARCOLIN USA: Skechers SE1604Featuring a colorful animal print pattern on the temples, this modified rectangular acetate frame is available in translucent colorations such as dark brown, lilac and violet.
Size: 45/16 (125) Pricing: $$
(800) 537-9265/www.marcolin.com
TURA: Kate Young for Tura Kids K903
Featuring a custom lamination process at the temporal edges of the frame front, this edgy design is accented with a contrasting pop of
color creating a colorblocking effect.
Size: 47/15 (130) Pricing: $$
(800) 242-8872/www.tura.com
OGI EYEWEAR:•Ogi Kids IN103Inspired by the Innotec collection, this ultra-lightweight frame is handcrafted from TR-90 surgical-grade plastic, making it a feather-light, modern look for kids.
Size: 44/19 (130) Pricing: $$$
(888) 560-1060/www.ogieyewear.com
COOL KIDS 20/20 I NS IGH T : When you’re a kid, looking cool is—well cool!
Now more than ever, children’s frames are getting a stylish, grown-up makeover. Kids and tweens care about their appearance—help them rule the playground with on-trend ophthalmic frames that will surely stand out. —Jillian Urcelay
CLEARVISION OPTICAL: IZOD 2804This sporty-cool frame is available in blue, brown and smoke, and features a translucent acetate frame front for a modern look.
Size: 46/14 (125); 48/14 (130) Pricing: $$
(800) 645-3733/www.cvoptical.com
2 0 2 0 M A G . C O M / A P P S
A U G / 16W W W . 2 0 2 0 M A G . C O M20/20FACEBOOK.COM/
2020MAG
TWITTER.COM/ 2020MAG
page 101
SUNDAY: ADOLESCENT EXPERTS >64
GAME PIECES >66
MARKETPULSE: OUR CHILDREN, OUR FUTURE >72
RXPERTISE: IT’S HIGH
TIME FOR LOW VISION >78
BE IN IT TO WIN IT.
CHILDREN WILL LOVE
YOU FOR IT.
FRAME
GAME
NIKI NICOLE MILLER ELODIE FROM L’AMY AMERICA
Featuring the Bon Vivant Camille
Eyecare Business Magazine / August 2016EyecareBus iness .com
Bridge Beauty
3 STUNNING + Sales-Enhancing Sunwear Trends
5 HOT Eye-Healthy Eats
EYE MASKS + COCKTAILS:
One OD's Hip Strategy
TOUGH LOVE: Outlandish Lens Customer Experiences
COCO + BREEZY Up Close + Personal
Jimmy Choo Glint/S from Salo
DEMOGRAPHICS,
American Style
Score an insider look at how your ECP peers are faring—and what they’re selling— from sea to shining sea with intel from our
exclusive Regional Trends in the Optical Marketplace study