February 2010
It‘s not where you take things from, it‘s where you take them to.
What is the question?The answer is advertising.
Work to fi nd the problems.
happy chaos
Yes, and ...
Expansionists vs. Reductionists
Accept as normal the anxiety that comes
from not knowing what to do.
The idea is good and the design looks beautiful.
Adress all aspects of the problem at once.
Begin crafting strategy, knowing that it may ormay not work out as you approach the solution.
Everything communicates.
IDENTIFY + INSIGHT + IDEAS + IMPACT = INNOVATION
The habit of continually doing things in new ways to make a positive difference to our working lives.
Avoid falling in love with your ideas.
In what mode is the person?BSP (Behavioural Support Plan)
People are partners.
A good ad doesn‘t look like an ad.
Old solutions can‘t solve new problems.
We collect different kind of creatives.
Concept and detail inform each other.
Think of yourself as direct marketing.
Thank you New Yorkers!
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