Not for Public Use
Presentation Style GuidelinesUBS Design
2Not for Public Use
Text 1st Level Paragraph
18pt regular textline spacing: 1 linebefore/after paragraph: 0pt
Second Level Bullet Text
Second Level Bullet Text— Third level Bullet 16 pt
– Fourth Level Bullet– Fifth Level Bullet
Text or bullets can be made bold or colored for greater emphasis
1 blank line at top of text box
1 line before 1st & 2nd Level paragraphs
No extra lines before 3rd or higher level paragraphs
UBS Headline font must never be bolded, italicized or shadowed
3Not for Public Use
The slide subtitle can be a maximum of two lines long
The subtitle and conclusion can be used to introduce and sum up the information on the slide
Subtitle and conclusion can be a maximum of two lines long
Re-write a too-long subtitle, or change it to a bold bullet or paragraph
The conclusion should not stretch further than the end of the logo on the bottom left hand side of the slide
The conclusion can be maximum of two lines long, with the second line longer than the first
Subtitles and Conclusions
1 blank line after slide subtitle
Slide Subtitle: 20 pt. Bold txtColor: Sky
Slide Conclusion: 20 pt. Bold txt
4Not for Public Use
Layout options—text in two columns
Allow 1 blank line at start of text box
Text or bullets may be laid out in two columns.
Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen.
Quid erat delicta quis intellegit risus erat quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer.
Allow 1 blank line at start of text box
Text or bullets may be laid out in two columns
Certe enim plane turpis erat nimis et vae mihi erat qui habebam illum sed tamen. — Quid erat delicta quis intellegit risus erat
quasi titillato corde quod fallebamus eos qui haec a nobis fieri non putabant et vehementer.
5Not for Public Use
Few bullets on a page
The normal size for bullet text is 18pt
What do you do when there are only a few bullets on the page?
You can take the font size up to 24pt and space out the bullets
6Not for Public Use
Heading
Heading
The default heading style is 18pt bold text
nostrum, donec requiescat in te da mihi, domine, scire
et intellegere, utrum sit prius invocare te an laudare te, et scire te— prius sit an invocare te. sed quis te invocat nesciens te aliud enim pro alio potest
7Not for Public Use
Section Divider
Section 2
To make this section divider slide:
• New slide
• Go to Slide Design in the Task Pane (on the right)
• At the top of the list —”Used in this Presentation,” find “Section Divider” (should be 1st or 2nd on the list — click the popup arrow to the right of it and select “Apply to Selected Slides” (Important: Do not select “Apply to All Slides” or “Apply to Master”)
8Not for Public Use
Color PaletteOnly colors from the color palette should be used in presentations
The use of red Red is not to be used as a primary marketing color in presentations and may only be used if necessary to reflect negative financial information
White255, 255, 255
Red255, 0, 0
Black0, 0, 0
Darker colors are preferred in onscreen presentations
Midnight25,61,133
Sunburst250,161,0
Emerald0,125,53
Charcoal100,100,100
Aubergine84,58,135
Rust236,100,0
Ocean0,72,194
Sunflower255,213,57
Forest0,213,129
Steel150,150,150
Grape111,75,183
Tangerine255,127,23
Sky55,131,255
Buttercup255,230,110
Leaf132,255,159
Silver190,190,190
Heather170,153,218
Peach253,169,112
Ice221,242,250
Lemon255,245,173
Lime219,254,188
Chrome230,230,230
Lavender215,205,235
Mango255,220,199
Ice w/ Sky border
Lemon w/ Sunburst border
Lime w/ Emerald Border
Chrome w/ Steel border
Lavender w/ Grape border
Mango w/Tangerine border
Midnight/Sky Sunburst/Buttercup
Emerald/Leaf Charcoal/Silver Aubergine/Heather
Rust/Peach
Sky border only Sunburst border only Emerald Border only
Steel border only
Grape borderonly
Tangerine border only
Ocean/Ice Sunflower/Lemon
Forest/Lime Steel/Chrome Grape/ Lavender
Rust/Peach
Primary Brand Colors Secondary Colors
9Not for Public Use
Basic Charts
0
10
20
30
40
50
60
1st Qtr 2nd Qtr
Column 1Column 2Column 3Column 4Column 5Column 6
20
20
20
20
2020
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
Slice 5
Slice 60
5
10
15
20
25
30
35
40 East
West
North
0 50 100 150 200
1st Qtr
2nd Qtr
3rd Qtr
4th Qtr
East
West
North
10Not for Public Use
Tables
Equity PositionMarket share
Europe top 3 10
Asia top 5 9
US top 10 3
Equity PositionMarket share
Europe top 3 10
Asia top 5 9
US top 10 3
Equity PositionMarket share
Europe top 3 10
Asia top 5 9
US top 10 3
Equity PositionMarket share
Europe top 3 10
Asia top 5 9
US top 10 3
11Not for Public Use
Process Chart
12Not for Public Use
Boxes—organizational chart
Fruit
Citrus fruits Other fruits
Bananas PearsOrangesLemons
MandarinsSatsumas
13Not for Public Use
What Not to Do
No Word ArtNo Clip Art
No 3D charts No 3D graphic elements
Headline ShadowHeadline Shadow
Headline BoldHeadline Italic
HEADLINE UPPERCASEHeadline RedUBS Headline font must never be bolded, italicized, shadowed, uppercased or used in red
Never use the key symbol alone.
Never add geometric shapes to the logo background. Never use shading
Never combine the logo or a part of the logo with other elements, such as text