8/9/2019 Non-Haberberg SWOT TOWS
1/17
PGDMPGDMStrategic ManagementStrategic Management
8/9/2019 Non-Haberberg SWOT TOWS
2/17
PGDM Strategic Management
This sessionSWOT and TOWS Analysis
8/9/2019 Non-Haberberg SWOT TOWS
3/17
Corporate Strategy
PGDM Strategic ManagementSWOT - TOWS
Analysis IntuitiveProcess
Strategy
Culture &
management styleThe value chaincompetencies
Business environment Business environment
VMO
Finance
Value Chain
Analysing
strategic alternatives
Strategic
choice
Culture & Mgmt style
Implementation
Evaluation & control
Strategy
8/9/2019 Non-Haberberg SWOT TOWS
4/17
Corporate Strategy
Analysis IntuitiveProcess
Strategy
Culture &
management styleThe value chaincompetencies
Business environment Business environment
VMO
Finance
Value Chain
Analysing
strategic alternatives
Strategic
choice
Culture & Mgmt style
Implementation
Evaluation & control
Strategy
Re
-ite
rati
on
Re
-ite
rati
on
PGDM Strategic ManagementSWOT - TOWS
8/9/2019 Non-Haberberg SWOT TOWS
5/17
Corporate Strategy
Analysis IntuitiveProcess
Strategy
Culture &
management styleThe value chaincompetencies
Business environment Business environment
VMO
Finance
Value Chain
Analysingstrategic alternatives
Strategicchoice
Culture & Mgmt style
Implementation
Evaluation & control
Strategy
Re
-ite
rati
on
Re
-ite
rati
on
Holistic
PGDM Strategic ManagementSWOT - TOWS
8/9/2019 Non-Haberberg SWOT TOWS
6/17
DevelopMission& Vision
Statement
Strategy Formulation Strategy Implementation Strategy Evaluation
EstablishLong-termObjectives
Generate,Evaluate& select
strategies
ImplementStrategies -
ManagementIssues
ImplementStrategies:MarketingFinance
AccountingR&D, MIS
Measureand
Evaluateperformance
PerformInternal Audit
PerformExternal Audit
Source: David, F. 2009
PGDM Strategic ManagementSWOT - TOWS
(Strengths Weaknesses)
(Opportunities Threats)
8/9/2019 Non-Haberberg SWOT TOWS
7/17
PGDM Strategic ManagementSWOT - TOWS
SWOT Strengths Weaknesses Opportunities Threats
SWOT is the first stage:
1. List the firms key externalopportunities
2. List the firms key external threats
3. List the firms key internalstrengths
4. List the firms key internalweaknesses
http://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
8/17
Strengths
1. Inventory turn up 5.8.to 6.7
2. Average customer purchase up $97 to$128
3. Employee morale excellent
4. In-store promos 20% sale increase
5. Newspapers ad costs -10%
6. In store repair/service revenue up 16%7. Techies instore have MIS degrees
8. Store debt to totalassets ration down34%
Opportunities
1. Population of city growing 10%
2. Rival store opening 1 mile away
3. Vendors average 6 new products/yr
4. Vehicle passing traffic up 12%
5. Seniors use of PCs up 8%
6. SME growth in area up 10%
7. Desire for realtors websites up 10%
8. Desire for websites up 12% by SME
Threats
1. Best buy opening new store inone year nearby
2. Local Uni offers computer repair
3. New Hway 34 bypass will diverttraffic
4. New mall being built nearby
5. Gas prices up 14%
6. Vendors raising prices 8%
Weaknesses
1. Software instore rev down 12%
2. Store location hurt by new highway 34
3. Carpet, paint in disrepair
4. Bathroom needs refurb
5. Total store rev down 8%
6. Store has no website
7. Supplier JIT delivery takes 2.4 days
8. Checkout process too slow
9. Rev per employee up 19%
SWOT
ofaU
S
comp
uter
store
http://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
9/17
PGDM Strategic ManagementSWOT - TOWS
SWOT Strengths Weaknesses Opportunities Threats
SWOT is the first stage:
1. List the firms key external opportunities
2. List the firms key external threats
3. List the firms key internal strengths
4. List the firms key internal weaknesses
TOWS is the second stage:
5. Match internal strengths with external ops and record the
resultant SO strategies
6. Match internal weaknesses with external ops and record the
resultant WO strategies
7. Match internal strengths with external threats and record the
resultant ST strategies
8. Match internal weaknesses with external threats and record the
resultant WT strategies
W k
http://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
10/17
Strengths
1. Inventory turn up 5.8.to 6.7
2. Average customer purchase up $97 to$128
3. Employee morale excellent
4. In-store promos 20% sale increase
5. Newspapers ad costs -10%
6. In store repair/service revenue up 16%7. Techies in-store have MIS degrees
8. Store debt to totalassets ration down34%
Opportunities
1. Population of city growing 10%
2. Rival store opening 1 mile away
3. Vendors average 6 new products/yr
4. Vehicle passing traffic up 12%5. Seniors use of PCs up 8%
6. SME growth in area up 10%
7. Desire for realtors websites up 10%
8. Desire for websites up 12% by SME
Threats
1. Best buy opening new store inone year nearby
2. Local Uni offers computer repair
3. New Highway 34 bypass willdivert traffic
4. New mall being built nearby
5. Gas prices up 14%
6. Vendors raising prices 8%
Weaknesses
1. Software in-store rev down 12%
2. Store location hurt by new highway 34
3. Carpet, paint in disrepair
4. Bathroom needs refurbishing
5. Total store rev down 8%
6. Store has no website
7. Supplier JIT delivery takes 2.4 days
8. Checkout process too slow
9. Rev per employee up 19%
SO Strategies
1. Add 4 new in-store promotionsmonthly (S4,O3)
2. Add 2 new repair/service people(S6,O5)
3. Send flyer to all seniors over age 55(S5,O5)
WO Strategies
1. Purchase land to build new store
2. Install new carpet/paint/bath(W3,W4,O1)
3. Up web site services by 50%(W6,O7, O8)
4. Launch mail-out to all realtors in city(W5,O7)
ST Strategies
1. Hire 2 more repair persons andmarket these new services(S6,S7,T1)
2. Purchase land to build new store(S8,T3)
3. Raise out of store service calls from$60 to $80 (S6, T5)
WT Strategies
1. Hire 2 new cashiers (W8,T1,T4)
2. Install new carpet/paint/bath(W3,W4,T1)
SWOT
and
TOWS
ofaUS
comp
uter
store
http://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://usclargo.net/images/DCP00175-1.jpg&imgrefurl=http://usclargo.net/contact.aspx&usg=__VkYS9Wr0dNEvbGNIJlzcvFkjhqA=&h=273&w=480&sz=17&hl=en&start=3&tbnid=gbaMYlrpvF3qYM:&tbnh=73&tbnw=129&prev=/images%3Fq%3DUS%2Bcomputer%2Bstore%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/apple-logo1.jpg&imgrefurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/holiday_shopping/&usg=__Feozm6d8X-cIWBIR6O9nASxNJIA=&h=480&w=397&sz=22&hl=en&start=2&tbnid=HhYIr-Oz_5sLkM:&tbnh=129&tbnw=107&prev=/images%3Fq%3Dapple%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
11/17
Strengths
1. Sizable miniature storageexpertise
2. User friendly engineering skill
3. Reputation and image withyouthful customers
4. Brand name
5. Web-savy organisation and people
6. Jobs Pixar experience
Opportunities
1. Confused online musicsituation
2. Emerging file-sharing
restrictions3. Few core computer related
opportunities
4. Digitisation of music andmovies
Threats
1. Growing global computercompanies
2. Major computer competitors
Weaknesses
1. (Poor) Economies of scale versuscomputer rivals
2. Maturing computer markets
3. Limited financial resources
4. Limited music industry expertise
SWOT
ofApple
Com
puter
pre-iPo
d
http://images.google.co.in/imgres?imgurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/apple-logo1.jpg&imgrefurl=http://weblogs.baltimoresun.com/business/consuminginterests/blog/holiday_shopping/&usg=__Feozm6d8X-cIWBIR6O9nASxNJIA=&h=480&w=397&sz=22&hl=en&start=2&tbnid=HhYIr-Oz_5sLkM:&tbnh=129&tbnw=107&prev=/images%3Fq%3Dapple%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
12/17
PGDM Strategic ManagementSWOT - TOWS
SWOT Analysis Diagram
Major Environmental (External) Threats
Numerous Environmental (External) Opportunities
Substantial InternalStrengths
Critical InternalWeaknesses
Cell 3:
Supports a
turnaround-oriented
strategy
Cell 1:
Supports an
aggressive strategy
Cell 4:
Supports a defensive
strategy
Cell 3:
Supports a
diversification strategy
Source: Pearce J, RobinsonR, Mital A 2008
8/9/2019 Non-Haberberg SWOT TOWS
13/17
PGDM Strategic ManagementSWOT - TOWS
SWOT and TOWS are well known, simple and likedby managers
But they do have disadvantages:
Can downplay external factors andoveremphasise internal strengths. A firm may dosomething well now but how will that be affected byexternal factors over time? Apple had to consider
the external environment of file-sharing and how todevelop iTunes as well as its internal strengths
http://images.google.co.in/imgres?imgurl=http://farm4.static.flickr.com/3157/2631087315_612993e0c6.jpg&imgrefurl=http://www.flickr.com/photos/g0lfw/2631087315/&usg=__4KELWHwnnDyWCFif5peB2Xck5nQ=&h=333&w=500&sz=44&hl=en&start=5&tbnid=zXOSO1Z1pLqshM:&tbnh=87&tbnw=130&prev=/images%3Fq%3DApple%2BiPod%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://www.letsgodigital.org/images/artikelen/64/apple-ipod-classic.jpg&imgrefurl=http://www.letsgodigital.org/en/16599/apple-ipod-classic/&usg=__v50cnmsAoS1DPFR7XwUutkfzFwg=&h=491&w=530&sz=54&hl=en&start=4&tbnid=fyXG4Y-o54PQ7M:&tbnh=122&tbnw=132&prev=/images%3Fq%3DApple%2BiPod%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
14/17
PGDM Strategic ManagementSWOT - TOWS
SWOT and TOWS are well known, simple and likedby managers
more:
SWOT is a static model. A snapshot in time. Itignores changing circumstances. US airlinederegulation changed the whole basis ofestablished airlines strategies built around their
strengths
http://images.google.co.in/imgres?imgurl=http://www.chasermerch.com/images/american%2520airlines%2520logo.gif&imgrefurl=http://www.chasermerch.com/pages-main/category-274/womens.html&usg=__mn7BP9a58J5o5ih0gnncuRY30Lg=&h=1725&w=1886&sz=612&hl=en&start=2&tbnid=u5EIdtEVqqbJVM:&tbnh=137&tbnw=150&prev=/images%3Fq%3Damerican%2Bailines%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
15/17
PGDM Strategic ManagementSWOT - TOWS
SWOT and TOWS are well known, simple and likedby managers
more:
SWOT can overplay a single strength. The HPand Compaq merger gave the new company astrength of huge EoS. However flexibility throughdirect global sales channel has proven more
valuable to the smaller Dell
http://images.google.co.in/imgres?imgurl=http://continentalrto.com/uploadedImages/image_brands/compaq%2520logo_1.jpg&imgrefurl=http://continentalrto.com/%3Fsys_sOption%3Dproduct%26sys_sTask%3Dlist%26cat_id%3D4&usg=__lY3aPOxlOCzsrlwWOr7DmkvllgU=&h=70&w=76&sz=2&hl=en&start=8&tbnid=ta9brrCp1LOLGM:&tbnh=66&tbnw=72&prev=/images%3Fq%3Dcompaq%2Blogo%26gbv%3D2%26hl%3Den8/9/2019 Non-Haberberg SWOT TOWS
16/17
PGDM Strategic ManagementSWOT - TOWS
SWOT and TOWS are well known, simple and likedby managers
more:
A strength is not necessarily a source ofcompetitive advantage. Cisco, an ICTmanufacturer with great strength in the corporatemarket failed to succeed in the home-networking
market and subsequently acquired Link-Sys to gainthat market share
http://images.google.co.in/imgres?imgurl=http://www.future-is.com/future/images/logos/cisco_logo.jpg&imgrefurl=http://www.future-is.com/future/index.php%3Foption%3Dcom_content%26task%3Dblogsection%26id%3D10%26Itemid%3D46&usg=__53MG-zaj7HsQMfQ918pzfRFsusg=&h=1252&w=2312&sz=157&hl=en&start=2&tbnid=ay92CzDo_V_RkM:&tbnh=81&tbnw=150&prev=/images%3Fq%3Dcisco%2Blogo%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.co.in/imgres?imgurl=http://www.slipperybrick.com/wp-content/uploads/2007/09/linksys-wrt100-rangeplus-router.jpg&imgrefurl=http://www.slipperybrick.com/2007/09/linksys-rangeplus-networking/&usg=__7SZK8n1VnOb4IR1CDT4d_oel-tU=&h=505&w=500&sz=26&hl=en&start=11&tbnid=dBCriU7EVtLGjM:&tbnh=130&tbnw=129&prev=/images%3Fq%3Dlink-sys%26gbv%3D2%26hl%3Den%26sa%3DG8/9/2019 Non-Haberberg SWOT TOWS
17/17
Q & A
PGDM Strategic Management