NO BORING CONTENT ALLOWED!
WRITING COMPELLING TEXT FOR COVER LETTERS, RESUMES PORTFOLIOS +
steph hay {refreshdc} july 22, 2010
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YOU’RE KICK-ASSCONVEY TO READERS THAT
http://www.flickr.com/photos/headlouse/1484615917/sizes/m/in/photostream/
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Client: ACME is the world’s largest manufacturer of ineffectual weapons for coyotes. I made wireframes, created a new design, and integrated Drupal for content management.
View the website >>
Skills: Drupal, XHTML/CSS, javascript, Flash, Ruby on Rails, .NET, SharePoint, Google Analytics, Captcha
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XHTML
BROWSER-COMPATIBLE
INFORMATION ARCHITECTURECSS
FRONT-END DEVELOPMENTUSER EXPERIENCE DESIGN
GRAPHIC DESIGN
JQUERY
AJAX
WORDPRESS
CONTENT MANAGEMENT SYSTEMSJS
SOME PHPEDUCATION
BANNER ADS
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TO WHOM IT MAY CONCERN,
...OVER 5 YEARS EXPERIENCEAS ADVERTISED ON...
I HAVE DESIGNED 90 WEBSITES......TALENTED AND CREATIVE
MORE DETAILS IN MY RESUME
I AM SUBMITTING MY...
THANK YOU....HOPE TO HEAR BACK SOON
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TO WHOM IT MAY CONCERN,
...OVER 5 YEARS EXPERIENCEAS ADVERTISED ON...
I HAVE DESIGNED 90 WEBSITES......TALENTED AND CREATIVE
MORE DETAILS IN MY RESUME
I AM SUBMITTING MY...
THANK YOU....HOPE TO HEAR BACK SOON
?
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FocusCredibilityConsistency
3 ELEMENTS OF COMPELLING CONTENT
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This
Hard
MAKE NO MISTAKE...
is8
FOCUSIN WHICH AREAS CAN
BE DEMONSTRATED ?
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AudienceMediumNetwork
3 CHARACTERISTICS OF FOCUS
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AUDIENCE
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MEDIUM
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NETWORK
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CREDIBILITYIN WHICH WAYS CAN
BE CONVEYED?
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EngagementResultsHumilityIntent
4 CHARACTERISTICS OF CREDIBILITY
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ENGAGEMENTDEMONSTRATE
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““DEMONSTRATE ENGAGEMENT
Objective: To earn a project management position with a revered firm in the DC area.
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DEMONSTRATE ENGAGEMENT
Don’t be a cog.Explain how you enthusiastically made great things happen.
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“In 2008, I completed the design and development of a 2nd generation, enterprise-level RIA using object-oriented JavaScript. I built the app on event-based AJAX techniques and made heavy use of the Dojo framework (v.1.1.0).
“DEMONSTRATE ENGAGEMENT
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RESULTS-ORIENTEDKEEP STATEMENTS
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KEEPING STATEMENTS RESULTS-ORIENTED
““
Participated in design discussions with clients
Generated logo concepts
Learned WordPress to provide maintenance support
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KEEPING STATEMENTS RESULTS-ORIENTED
Don’t just list what you did.Explain how you did it differently or extraordinarily.
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Weeks ahead of schedule, I coded and delivered Section 508-Compliant HTML and CSS for the development team’s seamless integration.
KEEPING STATEMENTS RESULTS-ORIENTED
““
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OliveCrush knew just how to translate our text into a beautiful, artistic product, especially appealing to the age group we sought to target.
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WITHOUT CONCEITBE CONFIDENT
Copyright © Lemuhr http://acidcow.com/pics/4553-dead-flies-art-15-pics.html
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I can help you with your sr. web interface graphic designer (bethesda) Resume attached.
Check out my captcha enabled, ajax/java interface and massive on-line database skills at ...Thanks
BEING CONFIDENT WITHOUT CONCEIT
““
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Don’t rely fully on aesthetics.Complement portfolios by describing how you think.
BEING CONFIDENT WITHOUT CONCEIT
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BEING CONFIDENT WITHOUT CONCEIT
““
I believe in clear and honest communication. You can count on me to listen to your business objectives, be available when you need to contact me, and to be transparent about my process.
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RESULTS-ORIENTEDKEEPING STATEMENTS
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I wanted to mimic the displays of his many exhibitions - no distractions and minimal info. All forms of navigation remain hidden until requested, allowing the imagery to commandeer the screen.
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WITH INTENTIONWRITE CONTENT
Copyright © Lemuhr http://acidcow.com/pics/4553-dead-flies-art-15-pics.html
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The webiste has greatly improved their web marketing and consiquently improved sales of their debut album...
WRITING CONTENT WITH INTENTION
““
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WRITING CONTENT WITH INTENTION
Don’t be careless.Take the time to ensure your writing sings beautifully.
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I have helped strengthen the PBS Parents brand through my design leadership. It is now a major funding and partnership opportunity for PBS and has won the 2006 and 2009 Parents Choice Gold Awards.
WRITING CONTENT WITH INTENTION
““
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CONSISTENCYIN WHICH AREAS CAN
BEST BE ACHIEVED ?
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StructureVoiceStyle
3 CHARACTERISTICS OF CONSISTENCY
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STRUCTURE
Copyright © Lemuhr http://acidcow.com/pics/4553-dead-flies-art-15-pics.html
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+ Promote experience over education
+ Include only what’s most relevant
+ Scatter keywords throughout
STRUCTURE41
VOICE
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+ Write in a genuine tone
+ Avoid bloated technical statements
+ Rewrite anything that sounds ridiculous when read out loud
VOICE43
STYLE
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+ To end (or not to end) bulleted lists with periods
+ Stick with one tense (past)
+ Website, website, or web site
STYLE45
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FocusCredibilityConsistency
3 ELEMENTS OF COMPELLING CONTENT
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NOW GO ROCK IT.
Thanks a bunch for listening!
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stephaniehay.com/bloghttp://speakerrate.com/talks/4131-no-boring-content-allowed
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