Nikolas Jaeger | Moritz Engler [email protected]
Inflight VR Software GmbH www.inflight-vr.com
September 2017
CONFIDENTIAL
Inflight VR Software GmbH. Confidential
INTRODUCING VIRTUAL REALITY (VR)
September 2017 2
Virtual Reality is the term used to describe a totally immersive three-dimensional, computer generated environment which can be explored and interacted with by a person.
Inflight VR Software GmbH. Confidential
VR: ESCAPING THE CABIN
September 2017 3
Inflight VR Software GmbH. Confidential
VR: ESCAPING THE CABIN
September 2017 4
Passengers are confined to a small cabin for hours
Passengers are bored with the current & outdated inflight
entertainment (IFE) offering
VR can help passengers escape the cabin = purpose of IFE
The cabin is considered a safe place to use VR (nothing gets stolen)
Inflight VR Software GmbH. Confidential
BENEFITS
September 2017 5
FOR PASSENGERS FOR AIRLINES
• Higher comfort level and well-being of
passengers by increased perceived space as
well as relaxation and meditation experiences
• Reducing fear of flight by enabling the
passenger to actively escape the enclosed
cabin environment and simultaneously giving
back a perception of control
• An entirely new IFE system with unique VR
experiences & endless opportunities for a
thrilling flight experience
• Innovative company branding for a successful
differentiation in a highly competitive industry
• Boosting ancillary revenues by selling premium
VR content, goods & services, more effective
advertising, and potentially renting out VR
hardware devices
• By introducing a cutting-edge loose equipment
technology as IFE and making the cabin ready
for BYO(VR)D, outdated and heavy IFE systems
can be avoided
Inflight VR Software GmbH. Confidential
VR: SPECIAL ATTENTION ON BOARD
September 2017 6
SPACE CONSTRAINTS SECURITY CONCERNS MOTION SICKNESS
• Seat-specific space restrictions
for passengers
• Limited head & body movement
due to seat constitution
• Seat neighbors
• Consumption of non-suitable
content
• Misalignment between inner ear
and visual senses
• Nauseating effect
• Passengers too deeply
immersed
• No reaction to passenger
announcements
• No reaction to passengers who
want to pass by
Inflight VR Software GmbH. Confidential
INTRODUCING MORPHEUS
September 2017 7
THE SOLUTION
CABIN MANAGEMENT
SYSTEM
AIRCRAFT SERVER
CONNECTIVITY
DESIGNED INTO THE SEAT
INFLIGHT SAFE VR
CONTENT
CONVENIENT
INTEGRATION
IFE VR
SOLUTION
-
MORPHEUS
A CMS integration
enables the cabin crew to
interact with all immersed
passengers at any time
Content distribution and passenger
announcements to the wireless headsets
through the local airplane server
Our VR IFE platform can be integrated
seamlessly into all existing WIFI enabled
IFE systems and works with any VR device
Content and interaction are designed into the seat
to avoid the bothering of neighbours. Our intuitive
hand-tracking needs no additional input device
Our developed SDK
makes external VR
content safe for on board
consumption
CONTENT CERTIFIED FOR VR IFE
September 2017 4
• Accumulated 80+ hours of VR IFE
content
• All our content has been tested
intensively, before certified as inflight
safe VR content for the usage on-board
of the aircraft
• Exclusivity partnerships with top-notch
content creators in place
THE BIGGEST VR IFE CONTENT
CATALOGUE IN THE WORLD
Ancillary Revenue
Stream
EntertainmentInfotainment
Leading to higher ancillary revenues for airlines
through endless monetization possibilities in VR
Inflight VR Software GmbH. Confidential
A SNEAK PEAK INTO YOUR ANALYTICS DASHBOARD
September 2017 5Inflight VR Software GmbH. Confidential
END-TO-END OFFERING ALONG THE VALUE CHAIN
September 2017 3
Customization
& Testing
Hardware
Configuration
& Logistics
VR Aviation System &
Content Management
Maintenance
& Updates
Data
Analytics
Inflight VR Service Catalogue in order to help
airlines bring VR safely into the aircraft
As VR is a new technology for an entertainment use case, we support you all the way:
Inflight VR Software GmbH. Confidential
Inflight VR Software GmbH. Confidential
ADRESSABLE MARKET
September 2017 9
0
10
20
30
40
50
60
2014 2015E 2016E 2017E 2018E 2019E 2020E3
3,2
3,4
3,6
3,8
4
4,2
2014 2015E 2016E 2017E 2018E 2019E 2020E
Total yearly passengers (in b) Total yearly mobile VR headsets sold (in m)
Sources: http://www.iata.org / http://www.idc.com / http://www.statista.com / http://www.ccsinsight.com/ / https://www.fastcompany.com / http://www.frost.com/
22,5
33,5
44,5
55,5
2014 2015E 2016E 2017E 2018E 2019E 2020E
• Increased air traffic leads to more aircraft being sold and equipped
• VR proliferation is a major trend for the upcoming years
• IFE market is very attractive and strongly growing
Total yearly IFE market (in $b)
Inflight VR Software GmbH. Confidential
BUSINESS MODEL
September 2017 10
1. Standard IFE Licensing Model 2. In-App Purchases & Commissions
3. Ads & Product Placement
• Fix component per aircraft / variable
component per seat
• All per year
• Passengers can buy products (inflight shopping)
& premium content
• Inflight VR gets revenue share
• Brands pay monthly fee for targeted advertisement
• Brands pay per view for product placements in VR
worlds
4. Data Analytics & Reports
• User behavior is tracked and analyzed for insights
that lead to better strategic business moves
• Passenger profiling
Ancillary Revenue Opportunity for Airlines
Ancillary Revenue Opportunity for Airlines
Inflight VR Software GmbH. Confidential
COMPETITIVE LANDSCAPE
September 2017 11
Category Global IFE
Providers
VR Hardware
Providers
Airline In-house
VR Teams
Immersive IFE
Providers
Description of
Activities
State-of-the-art inflight
entertainment systems
Building VR hardware
and software platforms
First trials with VR and
passengers
Focus on immersive
cinema experiences
(video goggles)
Focus Established systems Consumer VR Experimentation Cinematic experiences
Inflight VR’s
Competitive
Advantage
Frontier technology
not being done by
established IFE
providers
Aviation sector largely
disregarded by big VR
companies
Lack of experience
and capabilities to
build thought-through
VR IFE system
Lack of VR content
and safety measures
Inflight VR Software GmbH. Confidential
INFLIGHT VR CORE TEAM
September 2017 12
Nikolas Jaeger
Co-CEO
Moritz Engler
Co-CEO
Dr. Joan Mora
Lead Developer
Raphael Baumann
Head of Biz Dev
Serial entrepreneur
& tech startup
enthusiast
Dr. Elena Kokkinara
CTO
Global top mgmt.
graduate & VR
expert
PhD in VR & >6
years experience
with the technology
Unity3D integrator /
developer with 5+
years experience
PhD in VR & MBA
from ESADE
Business School
Business
Administration
graduate
Dr. Rodrigo Pizarro
Head of Hardware
Miguel Angel Alvarez
UI/UX Lead
Fahad Khawaja
Art Director
Mikkel Rasmussen
Software Engineer
Fahid Nasir
Analytics & Network
Game designer
focused on user
experience
Ibai Ramirez Pereda
Senior Software Engineer
5+ years experience
in 3D art
development
Internationally
experienced
Unity3D developer
Unity3D developer
& specialized IT
security expert
Game designer
focused on VR
content research
Back-end specialist
/ building the
analytics engine
Ennio Casas Puglielli
Software Engineer
Inflight VR Software GmbH. Confidential
TOP-NOTCH INVESTORS & ADVISORS
September 2017 13
Accelerated By:
Selected Institutional Investors: Working With Us:
• Tim Jasper Schaaf, Global Head of Marketing
& Sales @IATA
• Barbara Kracht, former Head of Press
@Airbus
• Knut Marsen, former Head of Design @Airbus
Inflight VR Software GmbH. Confidential
GO-TO-MARKET
September 2017 14
JULY 17 SEPTEMBER 17 Q1/2 2018
First Test
Flights
Iterative Feedback &
Product Enhancement
MORPHEUS Roll-outPRODUCT
EARLY
MVP
First real passenger test flights:
>50 passengers, 9 flights
Cabin Safety Conference
IATA
MAY 17
TIME
APEX: product presentation &
demoing with Airbus (California)
• Pilot tests• Performed during a week in July
in real flights
• 2 flights per day
• European airline
• 52 passengers
• Hardware• 6 Galaxy S8 (Exynos version)
• 6 Gear VR
• Samsung earphones
• Wifi connectivity solution through
Airbus partnership
• Input• Airplane systems connected to
MORPHEUS
• Gaze input
• Logistics (charging)• Performed manually, ad-hoc
Current Tests
• Passengers experienced VR for 1h+ on average during
a 80 minute cruise time flight
• Close-to-market readiness proof
• No dizziness
• MORPHEUS general positive feedback
• Hardware feedback: weight reduction desired
Pilot Tests Key Takeaways
TEST FLIGHTS INSIGHTS
September 2017 15Inflight VR Software GmbH. Confidential
OUR PRODUCT IN ACTION
September 2017 8
FEEDBACK VR PASSENGER EXPERIENCE (PAX) WITH 50+ AIRLINES
AIX 17 Test flights July 2017 APEX 17
GENERAL:
Very positive feedback about overall
impression of our VR IFE solution
Market readiness confirmed from
airlines
Several airlines interested in trials
and becoming launch customer
COMMENTS AIRLINE EXECUTIVES:
“Your vision of the future inflight customer experience possibilities using VR is reallyimpressive, and the successful technical outcome you were able to ensure in the livedemo is outstanding.” – European Legacy Carrier
“I very much enjoyed meeting you and trying out your solution in the Airbus booth lastweek at the Expo. I hope to partner with you in the future!” – US Carrier
Inflight VR Software GmbH. Confidential
FEATURE OUR VR IFE SYSTEM IMMERSIVE VIDEO GLASSES
Immersive cinematic experiences
Full VR experience -
Enhanced perceived space & wellbeing -
Cabin management system integration ensuring situational
awareness -
Comprehensive analytics -
Integration in existing IFE server infrastructure -
Certified VR content -
Logistics to bring solution onboard
Ancillaries for airlines through device rental
Ancillaries for airlines through VR services (shopping, in-app
purchases, etc.) -
UNIQUE FEATURES OF OUR VR IFE SYSTEM
September 2017 7
WE ARE THE ONLY COMPANY IN THE WORLD THAT CAN OFFER A REAL VR
ENTERTAINMENT SYSTEM AND THE RELATED BENEFITS.
Inflight VR Software GmbH. Confidential
A GLIMPSE INTO THE FUTURE
September 2017 16
Now In the future
VR IN MOBILITY
Inflight VR Software GmbH. Confidential