Next Generation Connected Product Experience
Product Intelligence and User Experience Summit - San Francisco
Nadeem Firasta Amalfi Consulting LLC Technology, Business, Strategy
Connected products are going to have a much bigger!impact than what we currently think
source: www.gartner.com/hypecycles
Amalfi Consulting LLC Technology, Business Strategy
Internet of Things: A catch-all for six underlying trends
• Advancements in material science and sensor technology"• Short range, low-power, reliable connectivity standards"• Smaller, cheaper and lower power SoCs"• Analytics: big data, little data, in-flight data"• Affordable and secure cloud connectivity, compute and storage"• Ease of apps/software development and deployment
Amalfi Consulting LLC Technology, Business Strategy
Smar
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ted
Sen
sors
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dev
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Gateway (collector) storage Analytics
Engine
Enterprise App/UI
Consumer App/UI
Technology Standards and Use-case Fragmentation
Business Model and Use-case Fragmentation
Back-end Fragmentation
But within its conceptual simplicity, !lurks the devil of fragmentation!
There, I told you!
Amalfi Consulting LLC Technology, Business Strategy
Smar
t Co
nnec
ted
Sen
sors
and
dev
ices
Gateway (collector) storage Analytics
Engine
Enterprise App/UI
Consumer App/UI
Technology Standards and Use-case Fragmentation
Business Model and Use-case Fragmentation
Back-end Fragmentation
Fragmentation Sources
Processing Processor DSP Analog Front End Graphics Image Sensors FPGA Security Manageability Battery Life Size / Footprint Cost "
Connectivity Wifi LTE / Cellular LORA (Proprietary) Wigig (.ad, .aj) Bluetooth (BLE 4.0) Zigbee Z-Wave 6LowPAN NFC THREAD Sigfox …and counting
RTOS/OS Rocket Viper VXWorks Linux Windows CE Brillo MBed OS (ARM) Android iOS ..other proprietary ""
Database Structured Unstructured MySQL NoSQL Oracle Sybase Microsoft IBM DB2 In-memory ….
Analytics Real-time Edge/Storage Hadoop In-memory """
Platforms SAP Oracle IBM Ayla Windriver Kii Aeris …and 100s other… ""
Apps Screen-size iOS/Android Proprietory Device Features …many other considerations ""
If you thought product design was hard,"the problem just got exponentially complex with
connected products!
User Experience Driven Product Planning Or, The Technology & Solutions View
The Whole Product Paradigm Or, The Business View
The User Interface Design Or, The End-User View
The Whole Product Concept - Key Questions
1. Whose pain-point are you solving?
2. What other products or services are necessary or can be attached to the product? (What is your ecosystem?)
3. How will the data be used?
4. How will everyone in the product ecosystem make money?
UX Driven Product Planning - Key Questions
1. In what setting/environment will the device be used?
2. What are the security/privacy requirements for the data being generated?
3. What are the response time requirements for the data generation, data analyses and corrective action (feedback)?
4. How reliable, available and scalable does the system need to be?
5. How will the device/product be authenticated, tracked, managed and serviced?
6. How will the solution be deployed and installed (out of box experience)?
User Interface Design - Key Questions
1. What are the personas of everyone using the product or services at ALL points of the solution?
2. What is the typical behavior of users using similar products and services?
3. What would the most intuitive and simple interface to ensure reliable, yet easy, use of the product?
4. How easy would it be for the target end-user(s) to install and start using the product and related services?
"The ViSi Mobile System is designed for use in ambulatory, non-ICU clinical settings ….. The system accurately captures and wirelessly transmits all core vital signs (Blood Pressure, Heart Rate / Pulse Rate, 3-lead or 5-lead ECG, SpO2, Respiration Rate, Skin Temperature)."Source: http://mobihealthnews.com/18291
Wireless ECG Monitor (Wireless) Brix Monitor
"The HI 96811 Digital Refractometer is a portable meter measuring the refractive index of samples in order to display sugar content, displaying results within seconds.” <insert> “…and wirelessly transmits the results”
Source: www.amazon.com
The Whole Product ViewWireless ECG Monitor (Wireless) Brix Monitor
1. Whose pain-point are you solving?
2. What other products or services are necessary?
3. How will the data be used?
4. How will everyone in the product ecosystem make money?
Hospital care provider Hospitalized post-operative patient
Wine-maker Winery Operations Manager
Gateway, Storage, Analytics EHR, Hospital Logs, Alert System
Gateway, Storage, Analytics Temperature Monitoring & Control
Patient monitoring, Diagnosis, Emergency response, Follow-up care, Patient history, Insurance coverage
Monitor fermentation, Temperature control, Waste management, Operational efficiency, Wine quality control, Predictive modeling
Patient wellness? Re-hospitalization rate? Operational efficiency? Insurance reimbursement? Amount of data transmitted? Number of API calls? Amount of data stored?
Operational efficiency ROI? Waste control? Electricity bills? Wine sale price? Amount of data stored or transmitted? API calls?
Experience Based Product Design View cont..Wireless ECG Monitor (Wireless) Brix Monitor
1. In what setting/environment will the device be used?
2. What are the security/privacy requirements for the data being generated?
3. What are the response time requirements?
4. How reliable, available and scalable does the system need to be?
Hospital private room or ward Patient maybe ambulatory (battery life)
Hand-held inside winery fermentation room, Inside fermentation tank (submerged) Attached to fermentation tank (battery life)
Extremely sensitive to privacy Moderately sensitive to hacking/security
Moderate sensitivity to privacy Low sensitivity to hacking/security
Data transmission - once every 30 minutes? Emergency response alert - within seconds Data transmission - once every 30 minutes
Extremely reliable (need to quantify) Extreme accuracy Always available
90% reliable transmission Accuracy +/- 2% Brix Always available
Experience Based Product Design ViewWireless ECG Monitor (Wireless) Brix Monitor
5. How will the device/product be authenticated, tracked, managed and serviced?
6. How will the solution be deployed and installed (out of box experience)?
Patient fingerprint Mapped to patient ID Remotely managed/serviced by hospital IT or managed cloud 3rd party
No authentication required Winery IT or cloud services to track On site service and management
Medical device manufacturer Hospital IT / 3rd party service provider
System Integrator Winery staff
User Interface ViewWireless ECG Monitor (Wireless) Brix Monitor
1. What are the personas of everyone using the product or services?
2. What is the typical behavior of users using similar products and services?
4. How can installation and out of box experience be seamless and intuitive?
Patient: Convalescing, Aged, Non-tech savvy Nurses/Doctors (can be trained) Administrative staff (can be trained) IT department or services Insurance company administrative staff
Wine-maker: Typically non-tech savvy Wine operations personnel: Can be trained Wine IT department: Can be trained System Integrators
UX/UI researcher UX/UI researcher
3. What would the most intuitive and seamless interface to ensure reliable, yet easy, use of the product?
UX/UI researcher UX/UI researcher
UX/UI researcher UX/UI researcher
Amalfi Consulting LLC Technology, Business Strategy
Smar
t Co
nnec
ted
Sen
sors
and
dev
ices
Gateway (collector) storage Analytics
Engine
Enterprise App/UI
Consumer App/UI
Technology Standards and Use-case Fragmentation
Business Model and Use-case Fragmentation
Back-end Fragmentation
Fragmentation Sources
Processing Processor DSP Analog Front End Graphics Image Sensors FPGA Security Manageability Battery Life Size / Footprint Cost "
Connectivity Wifi LTE / Cellular LORA (Proprietary) Wigig (.ad, .aj) "Bluetooth (BLE 4.0) Zigbee Z-Wave 6LowPAN NFC THREAD Sigfox …and counting
RTOS/OS Rocket Viper VXWorks Linux Windows CE Brillo MBed OS (ARM) Android iOS ..other proprietary ""
Database Structured Unstructured MySQL NoSQL Oracle Sybase Microsoft IBM DB2 In-memory ….
Analytics Real-time Edge/Storage Hadoop In-memory """
Platforms SAP Oracle IBM Ayla Windriver Kii Aeris …and 100s other… ""
Apps Screen-size iOS/Android Proprietory Device Features …many other considerations ""
BUT I STILL HAVE NO CLUE WHAT TO DO ABOUT THIS MESS!
Source: http://www.newelectronics.co.uk/
Converting your findings into product requirements: An Example
#1 In what setting/environment will the device be used?Hospital private room or ward Patient maybe ambulatory
Hand-held inside winery fermentation room, Inside fermentation tank (submerged) Attached to fermentation tank
=> Patient can walk anywhere within the hospital premise (a few 100 mtrs) => Or, patient can be confined to one room
Power
Wifi Very High
Cellular High
2.4GHz High
Z-Wave Medium
Zigbee Low
BLE Very Low
=> Device can be very close to the gateway
Dual Modes: 1. When in room, BLE 2. When ambulatory, WiFi or Cellular
BLE if device has no power source WiFi if it has a power source
Note: This example has been oversimplified for illustration purposes and does not take into account cost, engineering complexity, form-factor and industrial design related considerations, etc
In Summary…• The wave of smart connected sensors and devices is going to be a lot more
pervasive and far-reaching than what we think
• Product & Service design conundrum becomes exponentially complex with just one small change - “connectivity”
• It is all about the data: Who uses it, How it is used, Where it is used, and When
• The Whole Product Concept takes on a vital role in design of connected products
• A methodical approach covering the Whole Product, User Experience Driven Product Planning and User-centric design is key to success
• Your product planning core team just got bigger with the addition of the business strategist, alliances & partnerships manager, UX architect and UI researcher