1
UK television industry 2007 2008 2009 2010 2011 2012
Total TV industry revenue (£bn) 11.0 11.1 11.0 11.7 12.2 12.3
Proportion of revenue generated by public funds 24% 23% 23% 22% 22% 22%
Proportion of revenue generated by advertising 33% 31% 28% 30% 30% 29%
Proportion of revenue generated by subscriptions 37% 38% 42% 41% 43% 43%
TV as a proportion of total advertising spend 27% 27% 28% 29% 29% 30%
Spend on originated output by 5 main networks (£bn) 2.6 2.6 2.4 2.5 2.5 2.6
Digital TV take-up (% all households) 87% 89% 91% 93% 93% 98%
Proportion of DTV homes paying for TV (Q1) 55% 53% 54% 52% 51% 51%
Viewing per head, per day (hours) in all homes 3.63 3.74 3.75 4.04 4.03 4.01
Share of the five main channels in all homes 64% 61% 58% 56% 54% 52%
Number of channels broadcasting in the UK 470 495 490 510 515 529
Source: Ofcom/broadcasters/Advertising Association/Warc/BARB/GfK. Note: Expressed in nominal terms. Public funds include the DCMS grant to S4C and BBC funding that is allocated to TV; TV as a proportion of total advertising spend excludes direct mail and is based on Advertising Association/Warc Expenditure Report (http://expenditurereport.warc.com/); spend on originations includes spend on nations and regions programming (not Welsh and Gaelic language programmes but some Irish language).
Figure 2.1 Industry metrics
2
Figure 2.2
Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms. PSB NAR comprises Channel 3 licensees (including ITV Breakfast, ITV Plc, Channel Television, STV and UTV), Channel 4, Channel 5 and S4C. PSB portfolio NAR includes commercial channels owned by the PSBs (ITV2, ITV3, ITV4, E4, More 4, Film 4, 5* and 5USA. ‘Other NAR’ comprises the rest of the multichannel market. Platform operator revenues do not include installation costs, equipment sales or subsidies. BBC TV spending represents the amount of BBC revenue that is allocated to TV, which is estimated by Ofcom based on Note 2c in the BBC’s annual report and accounts 2011/12.
Total TV industry revenue, by source: 2012
£12,185m £12,288m
£49m
£91m £35m
£24m
£9m
11,500
11,600
11,700
11,800
11,900
12,000
12,100
12,200
12,300
12,400
12,500
2011 revenue
Subscriber revenue
BBC TV spending
Other PSB portfolio NAR
PSB NAR Other NAR 2012 revenue
+3.5% - 4.9%
Revenue (£m)
+1.0%
+0.9%
+5.0% +4.3%
+0.8% - £105m
3
Figure 2.3
Source: Ofcom/broadcasters. Note: TV advertising includes revenues that broadcasters receive from the sale of advertisements on screen (net of agency fees)and excludes video on demand. Totals may not equal the sum of the components due to rounding. ITV1/Channel 3 includes ITV Plc, STV, UTV and Channel Television.
£m
£1,239m £1,211m
£587m £533m
£281m £260m
£896m £905m
£563m £588m
£52m £49m
0
1,000
2,000
3,000
4,000
2011 2012
ITV Breakfast
PSB portfolio channels Other multichannels
Channel 5
Channel 4/S4C
ITV1/STV/UTV
£ 3,547m £3,619m 1-year change (%)
-2.0%
-2.2%
-7.3%
-5.7%
-9.2%
4.3%
1.0%
Advertising revenue, by share: 2011 - 2012
Figure 2.4
4
15 13
4 4 3 3
0
10
20
30
Games Console Desktop/laptop Smartphone Other Tablet BluRay
Source: Ofcom Consumer Segmentation Survey, February 2013. Q.OCD27 Do you or anyone in your household use any of the following devices to connect your main TV to the internet? Base: All who have a television and can connect to the internet
Use of different devices to connect TV to the internet Percent
Figure 2.5
5
17 15
17 18 20 21 22 23
28
0
5
10
15
20
25
30
0
100
200
300
400
500
600
700
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013
Market Share (%) Sales Units (000s)
Source: GfK
Smart TV sales and market share Sales units (000s) Percent
6
Figure 2.6
41%
18%
16%
14%
4% 2% 1 4% Samsung
Sony
LG
Panasonic
Philips
Sharp
Technika
Other
Source: Ofcom online survey, 2013 QB4.What brand of smart TV is it? Unweighted base: All respondents who own a smart TV (670) )
Ownership, by smart TV brand
7
Figure 2.7 Reasons people buy a smart TV
Source: Ofcom online survey, 2013 QB2. Why did you decide to buy your smart TV? Base: All respondents who own a smart TV (670)
51
33 29 25 25 18 18 17
0 %
20 %
40 %
60 %
80 %
100 %
I needed a new TV and decided to buy one with the latest
technology
I liked the look and design of the TV
I wanted the best screen
I like to keep up with the latest
technology
It was the best TV I could get for my
budget
I like the range of internet connected services available
I wanted to stream TV programmes/ films/ video clips straight to my TV
It was nothing to do with the internet
functionality of the TV
% who own a smart TV
-9 -7 -3 +7 +14 -2 +3 -10
+/- at top of bar represents percentage point change since 2012
8
77%
7%
16%
Connected and used internet connection on Smart TV
Connected but never used internet connection on Smart TV
Not connected or used internet connection on Smart TV
Figure 2.8 Consumers’ use of internet connection on smart TVs
Source: Ofcom online survey 2013 (1) Q.S6. And is your smart TV connected to the internet allowing you to use the internet functionality? (2) Q.A5. Have you ever used the internet connection on your smart TV set? Base: All respondents who own a smart TV (670); (2) All respondents who have used the internet functionality of their smart TV (541).
9
Figure 2.9
57
42 38 36 36
23 21 21 19 16
35 36 32 33
30 23
39
19 13
17
0 %
20 %
40 %
60 %
Watching catch-up TV
using an app
Watching short clips
Streaming films
Listening to music
Streaming TV
programmes
Social networking
Playing games
Skype Accessing news
Shopping
Adults Children (under 18s)
Activities undertaken on smart TVs among adults and children
Source: Ofcom online survey 2013 (1) Q.B8. Which of the following, if any, do you use the internet functionality of your Smart TV for? (2) Q.B15. What types of activity are they doing? Base: (1) All respondents who have used the internet functionality of their Smart TV (541) (2) Smart TV owners with children under the age of 18 years who use the internet functionality on the Smart TV set at least sometimes (253).
Figure 2.10
10
Attitudes towards smart TVs
Source: Ofcom online survey 2013 Q.B16. To what extent do you agree or disagree with the following statements? Base: (1) All respondents who have used the internet functionality on their smart TV (541) (2) Those with a smart TV who subscribe to pay TV (536) Note:*Among all respondents who own a smart TV (670), 42% agreed, 23% neither agreed nor disagreed and 34% disagreed.
38
38
54
35
35
22
28
29
26
38
13
32
0% 20% 40% 60% 80% 100%
I couldn't live without my smart TV
I just wanted to buy a new TV, I wasn't concerned if it was internet connected or
not *
I prefer to watch TV and films streamed from the internet on my smart TV than
on a PC or laptop/ tablet
I am reconsidering my pay TV subscription now that I have a smart TV
Agree Neither agree nor disagree Disagree
+11 pp agree
+8pp agree
Percentage point change since 2012
11
Figure 2.11
Frequency of viewing live TV, by device
Source: Ofcom online survey 2013 QA1. How often, if at all do you watch TV on your main TV/smart TV/tablet/smartphone? Unweighted base: All respondents own at least one device (main TV non-smart (972), smart TV (670), tablet computer (869), smartphone(772).
21
28
88
88
20
29
7
6
15
15
2
2
43
28
2
4
0% 20% 40% 60% 80% 100%
Smartphone
Tablet computer
Smart TV set at home
Main TV set at home Daily
Weekly
Monthly
Less often/Never
Type of device viewing live TV on
12
40.3 38.4 34.7 34.5 31.5 27.9 19.7 17.0 13.4 10.3
20.1 19.6 17.1
10.3 10.0 14.9
19.2 20.8 22.7 20.3
35.6 35.3 35.0
34.1 30.9 32.5
30.7 30.5 28.5 29.1
3.1 5.4 11.0
18.2 23.0 20.2
24.1 22.9 23.9
24.5
4.6 4.5 6.4 8.8 11.5 15.8
0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013*
up to 19" 20" to 25" 26" to 32" 33" to 42" 43+"
Source: GfK sales data estimates. *2013 data represents Q1 only.
Figure 2.12 Percentage of TV sets sold, by screen size: 2004 to Q1 2013
Figure 2.13
13
16%
40%
53%
0% 10% 20% 30% 40% 50% 60%
TV and Film services e.g. Netflix/Lovefilm
Catch up TV services either streamed or downloaded
Video clips either streamed or downloaded
Source: Ofcom Segmentation Survey, February 2013 QT1: Which, if any, of these activities do you do regularly, at least once a month, and on which of your devices (pc/laptop, tablet, smartphone, games console, smart TV or other connected device)? Base: All Adults aged 15+
Claimed consumption of audio-visual content online Type of content regularly viewed online (%)
Figure 2.14
14
35
42
58
38
3
12
4
9
0% 20% 40% 60% 80% 100%
H2 2011
H2 2012
TV total PC/Laptop Tablet Smartphone
Source: 3 Reasons LLP. Estimates are based on the number of initiated long-form content streams delivered lawfully, from a range of sources including press disclosures and published company results. Note: Pull VOD is a form of video on-demand distribution where content is delivered online at a user’s request.
Estimated share of the UK long-form ‘pull’ VOD market, by device (programmes/films, not short clips or videos) % Share
Figure 2.15
15
10%
13%
18%
20%
46%
54%
76%
7%
27%
12%
18%
43%
32%
62%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Good choice of films/ programmes
Just to pass some time/ relax
Someone watching something else at the time it was on so used to catch up
Programme/ film was recommended by someone I know
Want to watch programme/ film at time that suits me
Use it when there is nothing on 'normal' TV to watch
Missed the programme/ film when on TV and use/d to catch up
Online VOD TV VOD
Source: Ofcom Media tracker 2012. Base: TV VOD: All who use TV ‘video on demand’ (541), Online VOD: All who use online ‘video on demand’ (725),
Reason for video-on-demand use: TV vs. online Claimed reason %
Figure 2.16
16
5%
15%
6%
17%
9%
25%
14%
36%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Any Set-top box Internet enabled Set-top box
Demand Five 4oD ITV Player BBC iPlayer
Source: Mediabug Tracker, Decipher, February 2013: All Set-top-box owners (2805) All Internet enabled Set-top box owners (920)
Claimed weekly use of TV catch-up services via set-top boxes Weekly usage of Services (%)
Figure 2.17
17
12% 13%
4%
36% 33%
10%
54% 49%
39%
0%
10%
20%
30%
40%
50%
60%
Desktop/laptop Tablet Smartphone
TV & Film services (e.g. Netflix/Love Film) Catch Up TV streamed or downloaded Short clips streamed or downloaded
Source: Ofcom Consumer Segmentation Survey Feb 2013. Base: All who use the specific device
Type of audio-visual content consumed, by device users Regularly (monthly) access type of audio visual content (%)
Figure 2.18
18
74%
77%
24%
54%
92%
45%
0% 20% 40% 60% 80% 100%
Out of home
In home
In home only
Tablet Smartphone
Source: Ofcom Online Survey 2013, Q: Where do you watch these types of content on your smartphone or tablet computer? (tablet=873, smartphone=779)
Location of viewing on tablets and smartphones Viewing by location %
Figure 2.19
19
59 50
44 39
34 32 24 21 19 19
14
53 53 50 47
34 35 26
38
21 19 27
54
22 29
18 19 23
11
26
13 12 15
0 10 20 30 40 50 60 70
TV VOD Online VOD EST Content
Source: Mediabug Tracker, Decipher, February 2013. *EST (Electronic Sell Through) is content that is purchased and a copy permanently kept not rented. TV VOD Base: Ever used TV VOD (891), Online VOD Base: Ever used Online VOD (2052) EST BASE: Ever Used EST services (854)
TV and and online VOD, and videos purchased online (EST*): claimed usage, by genre Ever accessed %
20
Source: BARB. All individuals, Network. New BARB panel introduced 1 Jan 2010. As a result pre- and post-panel change data must be treated with caution. See definition of time-shifted viewing in section 2.1.5
18%
29%
42%
55%
63% 67%
2% 4% 6% 7% 9% 10%
0%
20%
40%
60%
80%
2007 2008 2009 2010 2011 2012
DVR take-up
Time-shifted viewing
Percentage take up and time-shifted viewing
Figure 2.20 Time-shifted viewing in all homes: 2007 to 2012
21
Time-shifted viewing in DVR homes: 2007-2012
85% 85% 85% 86% 85% 84%
3% 4% 4% 4% 4% 4% 3% 2% 2% 2% 2% 2% 5% 5% 5% 4% 5% 5% 3% 3% 3% 3% 3% 3%
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011 2012
Timeshifted: 2-7 days after broadcast
Timeshifted: 0- 2days after broadcast
Timeshifted: same day, 8-24 hours
Timeshifted: same day, 4-8 hours
Timeshifted: same day, 1-4 hours
Timeshifted: same day, 0-1 hours
Viewed initial broadcast (Live)
Source: BARB. Individuals in DVR homes, Network.
Figure 2.21
22
97% 92% 92% 91% 90% 88% 86% 81% 80% 80% 80% 70% 66%
2% 5% 6% 6% 6% 5% 7%
10% 8% 8% 8% 18%
11%
1% 3% 3% 4% 4% 7% 6% 9% 11% 11% 13% 12% 23%
0%
20%
40%
60%
80%
100%
Time-shifted: viewed 2 to 7 days after broadcast
Time-shifted: same day as broadcast
Viewed initial broadcast (Live)
Source: BARB, All DVR owners, Network. Genre classifications based on BARB genre definitions. Figures may not sum to 100% due to rounding differences.
Figure 2.22 Time-shifted viewing, all channels, by programme genre: 2012
Programme Channel Date Average
Audience, 000s (DVR owners)
Live Time-shifted: same day as
broadcast
Time-shifted: viewed 2 to 7
days after broadcast
Top 5 programmes: EURO 2012: POST MATCH BBC1 24/06/2012 8,634 96.4% 3.4% 0.2% OLYMPICS 2012 BBC1 05/08/2012 9,306 96.3% 3.6% 0.1% EURO 2012: ENG V ITA BBC1 24/06/2012 13,873 96.1% 3.7% 0.2% WIMBLEDON 2012 BBC1 08/07/2012 7,502 95.9% 3.9% 0.2% EURO 2012: POR V SPN BBC1 27/06/2012 6,934 95.3% 4.5% 0.2% Bottom 5 programmes:
BRITAIN'S GOT TALENT ITV 07/04/2012 7,579 56.5% 26.6% 17.0% CALL THE MIDWIFE BBC1 25/12/2012 7,566 52.5% 10.7% 36.8% SHERLOCK BBC1 01/01/2012 7,412 52.2% 25.3% 22.5% SHERLOCK BBC1 08/01/2012 6,983 51.8% 22.7% 25.5% DOCTOR WHO BBC1 25/12/2012 7,554 48.4% 23.3% 28.2%
23
Figure 2.23 Time-shifted and live viewing of the top and bottom five of the 100 most-watched programmes in 2012
Source: BARB, All DVR owners, Network.Top 100 programmes based on average audience to programmes amongst All DVR owners. Top 100 programmes ranked by proportion of ‘live’ viewing.
24
0.4 0.5 0.5 0.4 0.4 0.5 0.5
0.9 0.9 0.9 1.0 1.1 1.1 1.3 1.3
2.3 2.2
4.2 5.6
14.9
0.1
0.1 0.2 0.2 0.2 0.2
0.1 0.1 0.1 0.1
0.2 0.6
0.2 0.5
0.3 0.9
0.8
0% 2% 4% 6% 8% 10% 12% 14% 16%
GOLD 5*
Watch Disney Junior
Disney Channel Sky Living
Comedy Central Yesterday
Pick TV 5 USA
Dave More4
ITV4 Film4
E4 ITV3 ITV2 Five
Channel 4 ITV1
Main channel +1 channel +1 proportion of
total share
Source: BARB, All Individuals, Network. Based on channels with a +1 variant with a combined share (main & +1) of 0.5% or more.
5% 14%
7% 19%
8% 32% 13%
8% 8% 9%
10% 0% 0%
29% 29% 33% 33% 17%
0% 20%
Figure 2.24 Viewing share of main channels and their +1 variants, all individuals: 2012
25
Source: Ofcom research, 2013, All with TV
17%
16%
12%
11%
9%
7%
6%
3%
1%
1%
32%
20%
19%
25%
24%
11%
5%
7%
2%
0%
Texting or instant messaging with friends/family about the programme
Talking on the phone or via the internet to friends and family
Looked online for info about a programme or something/someone you saw
Social networked about a programme
Social networked about an advert
Looked online for information about an advert
Participated with a programme (e.g. voting)
Participated using a programme specific apps
Used a companion viewing app (e.g. Zeebox, GetGlue)
Other
UK adults 16-24s
Any media-meshing = 37% UK adults, 57% 16-24s
Any direct communication with family/friends = 23% Any social networking = 15%
Any looking on online for information = 15% Any direct participation with programmes = 8%
Figure 2.25 Media meshing while watching television, UK adults and 16-24s
Figure 2.26
26
3949
2536
1326 1173 970 929
462 458 331 216
0
500
1000
1500
2000
2500
3000
3500
4000
4500
ITV BBC One BBC Three
itv2 Channel 4
E4 Channel 5
MTV BBC Two Sky1
Source: SecondSync, June 2012 to May 2013. Excludes tweets about news and sports events.
Top 10 TV channels by average volume of tweets per programme
Figure 2.27
27
Source: BARB/InfoSys+. Note: 15 minutes+ consecutive reach. Individuals 4+. The London 2012 Paralympics was broadcast on C4/More4/4seven (C4 Paralympics channels did not report programme data and have therefore been excluded from the overall total reach), while 2008/2004 was broadcast on BBC One and BBC Two. According to Kantar Media, an estimated 3.53 million watched Paralympic footage on three additional Paralympics channels.
Total viewers of Olympic and Paralympic Games: 2004 - 2012
Total viewers (000s)
0
10,000
20,000
30,000
40,000
50,000
60,000
Athens Beijing London
Olympic Games Paralympic Games
45.7million 41.2 million
51.9 million
13/Aug – 19/Aug 17/Sept – 28/Sept
2004
8/Aug – 24/Aug 6/Sept – 17/Sept
2008 25/Jul – 12/Aug 29/Aug – 9/Sept
2012
+20% Beijing +14% Athens
+141% Beijing +193% Athens
10.7million 13.1million
31.6million
28
Programme title Channel Genre Date Viewing audience (millions of individuals)
1 OLYMPICS 2012: CLOSING CEREMONY BBC1 Sport 12/08/2012 24.5 2 OLYMPICS 2012: OPENING CEREMONY BBC1 Sport 27/07/2012 24.2 3 EURO 2012: ENG V ITA BBC1 Sport 24/06/2012 20.3 4 OLYMPICS 2012: MEN'S 100M FINAL BBC1 Sport 05/08/2012 17.3 5 UEFA EURO 2012 MATCH ENG V UKR ITV Sport 19/06/2012 16.2 6 THE DIAMOND JUBILEE CONCERT BBC1 Music 04/06/2012 15.3 7 EURO 2012: SWE V ENG BBC1 Sport 15/06/2012 14.3 8 OLYMPICS 2012: ATHLETICS (incl. MEN’S 100M
SEMI-FINALS) BBC1 Sport 05/08/2012 13.6 9 STRICTLY COME DANCING: FINAL BBC1 Entertainment 22/12/2012 13.4 10 STRICTLY COME DANCING: FINAL: THE RESULTS BBC1 Entertainment 22/12/2012 13.4 11 EURO 2012: POST MATCH BBC1 Sport 24/06/2012 12.7 12 BRITAIN'S GOT TALENT: FINAL ITV Entertainment 12/05/2012 12.6 13 UEFA EURO 2012 MATCH FRA V ENG ITV Sport 11/06/2012 12.6 14 OLYMPICS 2012: CLOSING CEREMONY
COUNTDOWN BBC1 Sport 12/08/2012 12.5 15 EURO 2012: SPN V ITA BBC1 Sport 01/07/2012 12.4
Figure 2.28 Top ten most watched programmes : 2012
Source: BARB/InfoSys+. Note: Individuals 4+. The top programmes are the best performing episodes of a programme during the year.
Figure 2.29
29
34.2 30.0 29.3
20.8 20.1 19.6 18.7 15.3 15.2 13.8 12.1
9.4 8.4 7.6 2.6
0%
10%
20%
30%
40%
Dra
ma:
Serie
s/Se
rials
Dra
ma:
Soap
s
Dra
ma:
Sing
le P
lays
Arts
Film
s:C
inem
a
Doc
umen
tarie
s
Ente
rtain
men
t
Film
s:M
ade
for T
V
Oth
er F
ilms
Hob
bies
/Lei
sure
Mus
ic
Chi
ldre
n's
Spor
t
Cur
rent
Affa
irs
New
s: G
ener
ic
Timeshifted viewing as % of each genre total viewing
Source: BARB/InfoSys+. Note: DVR Individuals 4+. Based on total minutes of viewing to genres.
Proportion of time-shifted viewing, by programme genre: 2012 Percentage of viewing (%)
Figure 2.30
30
iPlayer live iPlayer catch up
1 Olympics London 2012 Olympics Ceremonies London 2012
2 Olympics Ceremonies London 2012 Top Gear
3 Wimbledon 2012 Sherlock
4 Match of the Day Euro 2012 Dr Who
5 Athletes Parade Live The Apprentice
6 BBC Sports Personality of the Year Citizen Khan
7 The Diamond Jubilee Concert The Voice UK
8 Eurovision Song Contest 2012 Bad Education
9 Breakfast BBC News Channel Waterloo Road
10 Formula1 2012 Eastenders
Source: TV Licensing TeleScope 2013 (http://www.tvlicensing.co.uk/about/media-centre/news/tv-licensing-reveals-tv-elation-across-the-nation-NEWS65/?WT.ac=home_pop_tele2013)
The Top ten programmes watched live on BBC iPlayer: 2012
Figure 2.31
31
536 413 510 418 596
481 563 799 896 969 1,059
1,289 1,487 1,526
0
500
1000
1500
2000
2006 2007 2008 2009 2010 2011 2012
PSB spend
Multichannel spend
Total
Source: Ofcom/broadcasters. Note: figures are expressed in nominal terms. BBC figures include BBC1, BBC2, BBC3, BBC4, CBBC, CBeebies, BBC News, BBC Parliament. The analysis does not include S4C, BBC Alba or BBC HD. Figures exclude nations/regions programming.
PSB and multichannel spend on sports programming: 2006 - 2012 Spend on sport programming (£ millions)
£1,309 £1,477 £1,479 £1, 967 £2,089 £1, 885 £1,335
6%
3%
8%
11%
1% 17%
1 year 6yr CAGR Growth
Figure 2.32
32
Source: Ofcom/broadcasters
Multichannel spend on programmes by genre: 2012 Spend as a percentage of total (%)
0.8% 1% 2%
3% 3%
9%
25% 56%
Total: £2,713m
Leisure Music Kids News Factual Movies Entertainment Sport
Figure 2.33
33
126,704 140,025 153,628
224,550
140,285
243,437
4,194 4,228 3,537 3,277 2,843 3,356 -
50,000
100,000
150,000
200,000
250,000
2007 2008 2009 2010 2011 2012
Multichannels
PSBs
130,898
72%
18%
14%
-4%
14% 74%
144,253 157,165 227,827 143,128 246,793
Total
Source: Ofcom/broadcasters
PSB and multichannel sports output: 2007 - 2012 Sports output (hours)
1 year 5yr CAGR Growth
34
Figure 2.34
Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms and replace previous Ofcom revenue data for TV industry, owing to restatements and improvements in methodologies. ‘Subscription revenue’ includes Ofcom’s estimates of BSkyB, Virgin Media, BT Vision, TalkTalkTV, Setanta Sports (until its closure), ESPN and Top Up TV television subscriber revenue in the UK (Republic of Ireland revenue is excluded). It also excludes revenue generated by broadband and telephony. ‘Other’ includes TV shopping, sponsorship, interactive (including premium-rate telephony services), programme sales and S4C’s grant from the DCMS. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.
Total TV industry revenue, by source
4,064 4,277
4,596 4,839
5,251 5,300
3,576 3,470 3,136 3,486 3,619 3,547
2,598 2,577 2,586 2,607 2,628 2,719
780 787 721 732 687 722 £0m
£1,000m
£2,000m
£3,000m
£4,000m
£5,000m
£6,000m
2007 2008 2009 2010 2011 2012
Subscription revenue
Net advertising revenue
BBC income allocated to TV
Other revenue
£11,018 £11,038 £11,112
0.9%
-2.0%
5.5%
-0.2%
5.0% -1.5%
Revenue (£m) 1 year 5yr CAGR Growth
£11,664 £12,185 0.8% 2.2%
3.5% 0.9%
£12,288
35
Figure 2.35
Source: Ofcom/broadcasters. Note: Figures expressed in nominal terms and replace previous Ofcom revenue data for TV industry, owing to restatements and improvements in methodologies. ‘Subscription revenue’ includes Ofcom’s estimates of BSkyB, Virgin Media, BT Vision, TalkTalkTV, Setanta Sports (until its closure), ESPN and Top Up TV television subscriber revenue in the UK (Republic of Ireland revenue is excluded). It also excludes revenue generated by broadband and telephony. ‘Other’ includes TV shopping, sponsorship, interactive (including premium-rate telephony services), programme sales and S4C’s grant from the DCMS. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.
TV industry revenues, by share
36.9% 38.5% 41.6% 41.5% 43.1% 43.1%
32.5% 31.2% 28.4% 29.9% 29.7%
28.9%
23.6% 23.2% 23.4% 22.4% 21.6% 22.1%
7.1% 7.1% 6.5% 6.3% 5.6% 5.9% 0%
10%
20%
30%
40%
50%
2007 2008 2009 2010 2011 2012
Subscription revenue
Net advertising revenue
BBC income allocated to TV
Other revenue
TV industry revenue shares (%) £11,018 £11,038 £11,112 £11,664 £12,185 £12,288
36
Figure 2.36
Source: Ofcom/broadcasters. Note: Figures are nominal. Main commercial PSB channels comprise ITV/ITV Breakfast, STV, UTV, Channel Television, Channel 4, Channel 5 and S4C. Commercial multichannels comprise all multichannels including those owned by ITV1, Channel 4 and Channel 5. Publicly-funded channels comprise BBC One, BBC Two, the BBC’s portfolio of digital-only television channels and S4C. S4C is listed under publicly-funded and commercial analogue channels because it has a mixed advertising and public funding model. The BBC re-stated licence fee revenue in 2008. Totals may not equal the sum of the components due to rounding.
Total TV industry revenue by sector: 2007 - 2012 Revenue (£m)
£2,701 £2,689 £2,691 £2,712 £2,722 £2,806
£2,603 £2,420 £2,123 £2,359 £2,385 £2,309
£1,650 £1,726 £1,628 £1,755 £1,828 £1,873
£4,064 £4,277 £4,596 £4,839 £5,251 £5,300
0
2,000
4,000
6,000
8,000
10,000
12,000
2007 2008 2009 2010 2011 2012
Platform operators
Commercial multichannels
Main commercial PSB channels
Publicly-funded channels
0.9%
-3.2%
5.5%
-2.4%
2.6%
1 year 5yr
CAGR
Growth
2.5%
£11,018 £11,038 £11,112 £11,664 £12,185 £12,288 0.8% 2.2%
0.8% 3.1%
37
Figure 2.37
Source: Ofcom/broadcasters. Note: Figures expressed are in nominal terms and replace previous data published by Ofcom. Main commercial PSB channels comprise ITV1, STV, UTV, Channel Television, ITV Breakfast, Channel 4, Channel 5 and S4C; Commercial PSB portfolio channels include, where relevant, ITV2, 3, 4, CiTV, E4, More 4, Film 4, Five USA and 5* (and their ‘+1’ channels). For previous years closed channels have also been included. Sponsorship revenue not included. Totals may not equal the sum of the components due to rounding.
TV net advertising revenues, by source: 2007 - 2012
£2,387m £2,204m £1,896m
£2,144m £2,159m £2,054m
£386m £459m
£453m £518m £563m £588m
£803m £808m
£786m
£824m £896m £905m
£3,576m £3,471m
£3,136m
£3,486m £3,619m £3,547m
£0m
£500m
£1,000m
£1,500m
£2,000m
£2,500m
£3,000m
£3,500m
£4,000m
2007 2008 2009 2010 2011 2012
Commercial multichannels
Commercial PSB portfolio channels
Main commercial PSB channels
Net advertising revenue (£m)
-5%
1 year 5yr CAGR
Growth
-3%
-2% -0.2%
1% 2%
4% 9%
38
TV net advertising revenue market shares: 2011 - 2012
Source: Ofcom/broadcasters. Note: Expressed in nominal terms. ITV1/Channel 3 includes ITV1, STV, UTV and Channel Television.
Figure 2.38
34.2% 34.1%
16.2% 15.0%
7.8% 7.3% 1.4% 1.4%
15.6% 16.6%
24.8% 25.5%
0%
20%
40%
60%
80%
100%
2011 2012
Other multichannels PSB portfolios ITV Breakfast Channel 5 Channel 4/S4C ITV1/Channel 3
Proportion of NAR by broadcaster (%)
Total = £3,619m Total = £3,547m
Total non-broadcast revenue = £722m (+5%)
39
Figure 2.39 Breakdown of other / non-broadcast revenue: 2012
Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change for total non-broadcast revenue versus 2011. TV shopping represents aggregate operating margin of products sold via television. Totals may not equal the sum of the components due to rounding. Owing to the nature of these revenue components, annual changes may be a function of a higher number of broadcaster returns being made by the time of writing, rather than material changes in the contributions that these revenue components are making to total industry income
Sponsorship £184m (+9%)
Programme sales £39m (+14%) Interactive £48m
(+1%)
PPV £46m (+2%)
S4C £84m(-8%)
TV Shopping £128m (-8%)
Other £194m (+20%)
40
Figure 2.40
Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change for total revenue compared to 2011. The figures in this chart include all sources of revenue accruing to multichannels and are expressed in nominal terms. This includes those set out in Figure 2.22 plus wholesale subscriber payments from platform operators.
Revenue generated by multichannel broadcasters, by genre: 2012
Entertainment £1,485m (+6%)
Factual £226m (+15%)
Kids £201m (+6%)
Leisure £64m (+11%)
News £148m (+2%)
Sport £2,067m (+5%)
Movies £744m (+20%)
Music £118m (+6%)
Total revenue = £5,053m across the eight included genres (+8%)
41
Figure 2.41
Source: Ofcom/broadcasters. Note: Figures expressed in nominal prices. Figures do not include spend on nations and regions output. BBC digital channels includes BBC Three, BBC Four, BBC News Channel, BBC Parliament, CBBC and CBeebies (but not BBC HD). ‘Other digital channels’ include all genres (excluding sports and films). Programme spend comprises in-house commissions, productions, commissions from independents, spend on first-run acquired programmes, spend on rights and on repeats (originations or acquisitions).
Spend on network TV programmes: 2011 - 2012
£1,733m £1,772m
£777m £848m
£811m £814m
£684m £691m
£496m £492m £358m £310m £230m £232m £227m £250m £178m £192m
0
1,000
2,000
3,000
4,000
5,000
6,000
2011 2012
Channel 5
Other PSB portfolio channels
BBC digital channels
BBC Two
Channel 4
Other digital channels
ITV1/ITV Breakfast
BBC One
Film/Sport channels
2% £m 1 yr change
£5,494m £5,601m
10%
-1%
1%
9%
2%
0%
1%
-13%
7%
Figure 2.42
1,508 1,395 1,356 1,247 1,539
107 115 154 165
185 63 70 87 119
152 279 369 495 652
670
38 32 26 25
41
22 17 27 18
2
2,016 1,999 2,145 2,227
2,589
0
500
1,000
1,500
2,000
2,500
2008 2009 2010 2011 2012
Total
Other UK
Pre-production
Other international income
International sales of UK finished programmes
UK rights income
Primary UK commissions
64%
27.7%
1.9%
24.6%
24.5% 2.8%
-88.9% -45.1%
14.7% 12.1%
16.3% 6.5%
0.5% 23.4%
42
1 year 3yr
CAGR
Growth
£m
Independent producer TV-related revenues
Source: PACT Independent Production Sector Financial Census and Survey 2013. Note: ‘Other international income’ refers to revenue from companies overseas operations and any primary commissions received from non-UK broadcasters; ‘International sales of UK finished programmes’ – sales of first-run UK programming sold as finished product abroad ; ‘UK rights income’ – UK secondary sales, publishing, formats, DVD sales etc.
Figure 2.43 36
% 49%
49%
40%
21%
23%
51%
52%
79%
69%
67%
73%
63%
64%
93%
100%
46%
34%
19%
9%
47%
45%
64%
51%
51%
60%
79%
77%
49%
48%
21%
31%
33%
27%
37%
36%
7%
54%
66%
81%
91%
53%
55%
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
2007
2012
Arts & Classical
Music
Childrens News & Current Affairs
Drama & Soaps
Education Entertainment & Comedy
Factual Feature Films Religion & Ethics
Sports Grand Total
External Internal
43
Source: Ofcom/broadcasters. Note: Includes spend by the five main PSBs and BBC portfolio channels on first-run originated content broadcast all day, and excludes regional output.
Relative share of spend on first-run originated content by genre: in-house vs. independent producers: 2007 and 2012
£55 £38 £82 £83 £303 £311 £630 £526 £27 £462 £18
£55
£19 £509 £17 £498 £13 £455 £402 £8 £563 £2,485 £2,536
Total spend on first-run originations (£m)
44
Figure 2.44
Source: Ofcom/broadcasters. Note: Figures are expressed in nominal terms. They include ITV Breakfast, spending in the nations and regions on English-language programming (and a small amount of Irish-language programmes) but do not include the BBC’s digital channels .
£1,427m £1,427m £1,357m £1,419m £1,429m £1,502m
£595m £638m £611m £624m £563m £564m
£254m £247m £189m £212m £247m £257m £323m £303m
£256m £261m £267m £266m £2,599m £2,616m
£2,413m £2,516m £2,506m £2,588m
0
1,000
2,000
3,000
2007 2008 2009 2010 2011 2012
Regional
Late night
Day time
Peak time
£m
-4%
0%
-1%
0%
5yr CAGR
-1%
3%
0%
4%
1 year Growth
5% 1%
Spend on first-run originated output on the five main networks
Total and first-run originated hours of output, all day: 2012
42,785 19,050
33,362 13,304
11,772 11,002
0%
20%
40%
60%
80%
100%
Total Hours Total First-Run Hours
Programmes for Nations & Regions
BBC Digital Channels
Main Five Channels (network)
Total = 87,919 Total = 43,356
Proportion of hours by broadcaster (%)
YOY change (%) Total Hours First Run
-5.9% -5.5%
0.4% 1.3%
0.7% 0.1%
45
Source: Ofcom/broadcasters. Note: Percentage figures in brackets represent year-on-year change. The first-run figures include in-house productions and external commissions, not first-run acquisitions. ITV Breakfast is included within the figures for the five main channels. Regional hours exclude Welsh and Gaelic-language programming but include a small proportion of Irish-language programmes.
Figure 2.45
46
Figure 2.46
Source: Ofcom/broadcasters. Note: Figures include ITV Breakfast but do not include the BBC’s digital channels. Regional hours exclude Welsh and Gaelic-language programming but do include a small proportion of Irish-language programmes.
Hours of first-run originated output on the five main channels
5,543 5,597 5,414 5,665 5,696 5,685
16,646 15,536 14,632 13,316 13,338 13,365
11,859 11,977 10,439 11,060 11,647 11,002
34,048 33,110 30,485 30,041 30,681 30,052
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2007 2008 2009 2010 2011 2012
Regional
Non-peak network
Peak-time network
Growth
5 yr CAGR
-2.5%
-1.5%
-4.3%
0.5%
1 Year
-2.0%
-5.5%
0.2%
-0.2%
47
27 25 26 26 26 27
21 21 20 22 21 22
25 26 26 26 26 26
22 22 22 22 23 23 12 14 11 12 14 12
65 63 63 64 65 65
0
50
100
150
200
2007 2008 2009 2010 2011 2012
Hou
rs p
er w
eek BBC digital
channels
Channel 5
Channel 4
ITV1/ITV Breakfast
BBC Two
BBC One
171 171 167 173 175 175
Peak-Time
Figure 2.47
105 101 104 106 105 107
68 70 70 73 66 66
119 104 101 101 101 99
64 61 57 58 59 64
71 69 54 27 35 31
247 247 243 248 253 256
0
200
400
600
800
2007 2008 2009 2010 2011 2012
Hou
rs p
er w
eek BBC digital
channels
Channel 5
Channel 4
ITV1/ITV Breakfast
BBC Two
BBC One
All Day
Source: Ofcom/broadcasters. Note: Figures do not include spend on nations and regions output.
First-run originated output by the PSBs per week, all day and peak time
674 653 629 613 619 622
48
Figure 2.48
Source: Ofcom/broadcasters. Note: Includes five main channels including ITV Breakfast, figures do not include hours of nations and regions output.
Proportion of total hours
792 871 878 879 857 882 303 312 308 328 298 324 51 54 50 56 50 50
2,370 2,371 2,656 2,512 2,501 2,446
1,952 1,833 1,746 1,648 1,559 1,543
618 630 611
675 661 545
1,277 1,282 1,144 1,225 1,520 1,469
366 457 357 483 334 514
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011 2012
Sport
Light Entertainment & Modern Music Films
Drama
Education
General Factual
Religious/Ethics
Children's
Arts & Classical Music
Current Affairs
News
7,923 7,964 7,978
Genre mix on five main PSB channels in peak time, by hours
8,009 7,961 7,964
49
Figure 2.49
Source: Ofcom/broadcasters. Note: Includes five main channels plus ITV Breakfast. Figures do not include hours of nations and regions output.
Genre mix on five main PSB channels: daytime
3,068 2,901 2,881 2,793 2,679 2,536
451 459 438 440 549 594
4,275 4,074 4,137 4,214 4,204 4,213
4,368 4,637 4,775 5,232 5,777 6,045
810 733 659 275 16 18 2,759 2,817 2,590 2,719 2,375 1,862
1,716 1,593 1,645 1,557 1,721 1,753
2,370 2,435 2,814 2,596 2,627 2,877
1,687 1,796 1,505 1,650 1,488 1,624
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011 2012
Sport
Light Entertainment & Modern Music Films
Drama
Education
General Factual
Religious
Children's
Arts & Classical Music
Current Affairs
News
Proportions of total hours 21,703 21,597 21,612 21,654 21,610 21,665
50
Figure 2.50
Source: Ofcom/broadcasters. Note: BBC digital channels include BBC Three, BBC Four, BBC News 24, BBC Parliament, CBBC, CBeebies. Investment figures are in 2012 prices. ‘Other’ includes: Education, Drama, Film, Religion and Sports
The BBC’s digital channels genre mix by hours: all day
£16.74m £16.59m £16.55m £16.46m £16.56m £16.71m
£1.17m £1.33m £1.34m £1.47m £1.42m £1.20m
£8.33m £8.35m £8.41m £8.21m £8.18m £8.31m
£2.34m £2.48m £2.63m £2.41m £2.65m £2.70m £1.05m £1.18m £1.08m £1.30m £1.15m £0.89m £1.74m £1.57m £1.53m £1.77m £1.91m £1.99m £1.79m £1.57m £1.62m £1.59m £1.37m £1.56m
0%
20%
40%
60%
80%
100%
2007 2008 2009 2010 2011 2012
Other
Light Entertainment & Modern Music
Arts & Classical Music
General Factual
Children's
Current Affairs
News
33151
£233m
Output (hrs)
Investment (£)
33148
£263m
33069
£244m
33202
£249m
33230
£237m
33362
£232m
52
Figure 2.52
Source: Ofcom/broadcasters. Note: Spend expressed in nominal terms. Excludes BBC digital channels.
Content spend by commercial multichannels in key genres: 2011 - 2012
£1,487m £1,526m
£649m £668m
£247m £246m £70m £90m £89m £85m £52m £48m
£m
£500m
£1,000m
£1,500m
£2,000m
£2,500m
£3,000m
2011 2012
Leisure Music Kids News Factual Movies Entertainment Sport
1 year change %
3%
-10%
10%
-7%
-5%
28%
0%
3%
3%
54
0 2 4 6 8
10 12 14 16 18 20 22 24 26 28
Q4 2001
Q4 2002
Q4 2003
Q4 2004
Q4 2005
Q4 2006
Q4 2007
Q4 2008
Q4 2009
Q4 2010
Q4 2011
Q4 2012
TV households (m)
Analogue terrestrial only*
Digital terrestrial only
Analogue cable
Digital cable
Free-to-view digital satellite
Pay digital satellite
Source: Ofcom / GfK NOP consumer research from Q1 2007. Sample GB only. Note: (1) Previous quarters include subscriber data and Ofcom estimates for digital terrestrial and free-to-view satellite.*Some analogue terrestrial only households would have watched TV through a device connected to their set (e.g. a games console), through another connected device or misreported themselves as analogue terrestrial. From Q2 2012 GfK amended its questionnaire in regions where switchover was complete so that non-multichannel households were no longer recorded as TV households.
Multichannel take-up (% all households)
44.3% 46.0% 54.2% 62.6% 71.8% 78.6% 86.5% 88.9% 91.4% 92.5% 93.4% 98.0%
Platform take-up survey results: Q4 2001 – Q4 2012 Figure 2.54
Figure 2.55
55
100%
3.6
4.2 3.9 3.9
0
1
2
3
4
Average Hours per day
13% 14% 14% 13%
39% 31% 45% 41%
29% 28%
30% 31%
19% 29% 11% 15%
0%
20%
40%
60%
80%
100%
% platform profile
25% 21% 29% 23%
30% 28%
30% 30%
18% 18%
19% 18%
27% 33% 22% 28%
16-24 25-44 45-64 65+ AB C1 C2 DE
Source: Ofcom 2013 data and BARB 2012 data
Platform demographics by age, socio-economic group and viewing hours
56
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.
Figure 2.56
Hours viewed
5.09 5.02 4.9 5.02 5.24 5.24
5.71 5.76 5.78
4.5 4.4 4.4 4.5 4.6 4.7 5.2 5.3 5.2
4.0 4.0 4.1 4.0 4.2 4.2 4.5 4.5 4.5
3.7 3.7 3.6 3.6 3.7 3.8 4.0 4.0 4.0 3.7 3.7 3.6 3.6 3.7 3.6
3.9 3.9 3.8 3.5 3.5 3.3 3.3 3.4 3.4 3.3 3.3 3.3
2.6 2.6 2.6 2.5 2.5 2.6 2.8 2.8 2.6
2.4 2.3 2.2 2.2 2.3 2.3 2.5 2.5 2.4
0
1
2
3
4
5
6
2004 2005 2006 2007 2008 2009 2010 2011 2012
Adults 65+
Adults 55-64
Adults 45-54
Individuals
Adults 35-44
Adults 25-34
Adults 16-24
Children
Average hours of television viewing per day, by age, all homes: 2004 to 2012
57
Figure 2.57
Source: BARB, all Individuals 4+
0
4
8
12
16
20
24
28
06:00 - 07:00
09:00 - 10:00
12:00 - 13:00
15:00 - 16:00
18:00 - 19:00
21:00 - 22:00
00:00 - 01:00
03:00 - 04:00
Weekend
Weekday
Average audience (millions)
Average 2012 audiences, weekdays/weekends: by day part, all homes
58
Figure 2.58
Source: BARB
0
1
2
3
4
5
6
7
06:00 - 07:00
09:00 - 10:00
12:00 - 13:00
15:00 - 16:00
18:00 - 19:00
21:00 - 22:00
00:00 - 01:00
03:00 - 04:00
Children Adults 16-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
Average audience (millions)
Average 2012 weekday audiences, by day part and age, all homes
59
Figure 2.59
Source: BARB
0
1
2
3
4
5
6
7
06:00 - 07:00
09:00 - 10:00
12:00 - 13:00
15:00 - 16:00
18:00 - 19:00
21:00 - 22:00
00:00 - 01:00
03:00 - 04:00
Children Adults 16-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+
Average audience (millions)
Average 2012 weekend audiences, by day part and age, all homes
60
187 196 195 191 190 192 200 200 210 209 208
27 27 27 28 26 25 25 25
31 33 32
0
50
100
150
200
250
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Other sets
Main set
Source: BARB, all individuals (4+), all homes. BARB Establishment Surveys – Annual Network Q2 reports. Note: i) New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. ii) ‘Main set’ defined as set located in the living room. ‘Other sets’ defined as all other TV sets in the home.
35% 37% 36% 37% 36% 37% 38% 39% 39% 40% 41% = single set HH
Average minutes per day per individual (4+)
Figure 2.60 Total TV viewing, main sets vs. other sets: 2002 - 2012
50% 57% 64%
69% 74%
79% 83%
87% 88% 82% 80% 79% 78% 78% 77% 79% 79% 78%
63% 60% 57% 58%
58% 56% 55% 55%
52%
77% 74% 71% 70% 69% 68% 68% 67% 64%
62% 63% 61%
59%
57% 54% 54% 53% 51%
44% 44% 42% 40% 41% 40% 40% 40% 39%
0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Others
BBC One
BBC Two
ITV
Channel 4 + S4C Channel 5
61
Source: BARB Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C weekly reach in 2011 was 1% (all homes). HD and SD viewing included.
Figure 2.61
15-minute consecutive weekly reach – full weeks
Average weekly TV reach, all homes: 2004 to 2012
62
Source: BARB, TAM JICTAR and Ofcom estimates. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C 2012 channel share = 0.2%. HD and SD viewing included.
Figure 2.62
38% 37% 36% 36% 37% 38% 38% 39% 37%
36% 34% 33% 32% 32% 33%
31% 29% 28% 27% 27% 26% 26% 25% 23% 0.2276 22.00% 22% 21% 21% 20.7% 21.0%
0% 0% 0% 0% 0% 0% 0% 0% 0% 2%
5% 6% 7% 9% 10%
12% 13% 14% 17%
20% 21% 24%
26% 30%
0.3331 36.50%
39% 41%
44% 44.8% 46.0%
0%
10%
20%
30%
40%
50%
60%
BBC One
BBC Two
ITV
Channel 4 + S4C Channel 5
Others
Audience share
Channel shares in all homes: 1982 to 2012
63
24.7% 23.3% 22.8% 22.0% 21.8% 20.9% 20.8% 20.7% 21.0%
10.0% 9.4% 8.8% 8.6% 7.8% 7.5% 6.9% 6.6% 6.0%
22.8% 21.5% 19.7% 19.2% 18.4% 17.8% 17.0% 16.0% 15.0%
9.8% 9.7%
9.8% 8.6% 7.8% 6.8% 6.3% 6.0% 6.0%
6.6% 6.4%
5.7% 5.2%
5.0% 4.9% 4.5% 4.4% 4.0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Channel 5
Channel 4 + S4C
ITV
BBC Two
BBC One
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included
Figure 2.63
Audience share 73.8% 70.3% 66.8% 63.6% 60.8% 57.8% 55.5% 53.7% 52%
Five main PSB channels’ audience share, all homes
64
Source: BARB, all homes, all viewers, various platforms. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share (all homes)= 0.1%. HD and SD viewing included.
Figure 2.64
0%
20%
40%
60%
80%
100%
Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Dec-12
Analogue terrestrial homes
Digital terrestrial homes
All homes
Cable or satellite homes
Audience share 100%
50% 49% 47%
62% 60%
65%
48%
60%
47%
62%
51% 45%
56% 53% 51%
56% 60% 53% 49%
Five main PSB channels’ audience share, by platform
Figure 2.65
65
Source: BARB. Individuals in platform homes, Share (%). HD and SD viewing included Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.S4C 2012 channel share (all homes) = 0.1%.
39%
15%
26%
12%
5% 3%
21%
6%
15%
6% 4%
47%
20%
5%
14%
6% 4%
51%
19%
5%
14%
5% 3%
55%
0%
20%
40%
60%
BBC One BBC Two ITV Channel 4 Channel 5 Others
Analogue terrestrial only Digital terrestrial Digital cable Digital satellite Audience share
Channel share, by platform: 2012
66
Figure 2.66
Source: BARB, Individuals 4+, all homes, total hours. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.
47.4% 39.3% 32.1%
23.7% 16.6% 8.2% 3.3% 0.6%
2.2% 1.2%
0.5% 0.3%
0.2% 0.1%
0.0% 0.0%
10.0% 15.5%
20.9% 27.8%
31.8% 37.7% 42.6% 44.8%
28.4% 32.6% 35.3% 36.3% 38.7% 40.4% 40.3% 40.9%
11.9% 11.4% 11.1% 11.8% 12.6% 13.6% 13.7% 13.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
Other Platforms
Digital cable
Digital satellite
Digital terrestrial
Analogue cable and satellite Analogue terrestrial
Share of hours
Share of total TV viewing hours, by platform signal
67
Figure 2.67
Source: BARB, all Individuals, total hours. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.
67.2% 58.6%
50.2% 38.9%
28.4% 14.6%
6.0% 1.1%
1.4% 0.8%
0.3%
0.1%
0.0%
0.1% 0.0%
0.0%
8.6% 13.7%
19.3% 27.4%
33.9% 42.0%
49.4% 53.1%
15.6% 19.5% 22.6% 25.0% 28.3% 31.5% 32.4% 33.1%
7.2% 7.3% 7.6% 8.5% 9.2% 11.8% 12.2% 12.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
Other Platforms
Digital cable
Digital satellite
Digital terrestrial
Analogue cable and satellite
Analogue terrestrial
Share of hours
Five main PSB channels’ share of total hours by platform signal
Figure 2.68
68
Source: BARB, all Individuals, total hours. HD and SD viewing included Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts.
1% 1% 1% 1% 1%
53%
58%
50% 52%
56%
36%
13% 11% 13% 13% 13% 15%
33%
29%
36% 33% 31%
49%
0%
20%
40%
60%
BBC One BBC Two ITV Channel 4 Channel 5 Others
Analogue terrestrial Digital terrestrial Digital cable Digital satellite Other Platforms
Shar
e of
hou
rs
Share of viewing hours for main PSB channels, by platform: 2012
69
Figure 2.69
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included.
57.5% 57.7% 57.6% 56.7% 56.0% 54.8% 54.0% 53.2% 52.0%
7.4% 9.2% 11.3% 13.6% 15.9% 16.9% 17.4% 20.3% 20.9%
35.1% 33.1% 31.2% 29.7% 28.1% 28.4% 28.6% 26.5% 27.0%
0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Other digital channels
PSB portfolio channels
PSB channels
Audience share
PSB and portfolio channel shares in multichannel homes
70
Figure 2.70
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. The BBC portfolio in 2012 excludes the 24 dedicated Olympics channels which accounted for 0.21% share. BSkyB took ownership of VMTV in June 2010, Virgin Media TV portfolio shares are included in the BSkyB figure for the whole of 2010. ITV includes all ITV network channels, not just those owned by ITV plc. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain grouped together in relevant charts.S4C 2012 channel share = 0.1%. HD and SD viewing included.
29.5% 29.8% 30.6% 31.2% 31.8% 31.4% 32.3% 32.7% 33.2%
21.7% 22.1% 22.0% 22.3% 22.6% 22.6% 22.7% 23.1% 22.3%
8.6% 9.6% 11.2% 11.2% 11.7% 11.5% 11.5% 11.8% 11.5% 5.1% 5.3% 5.1% 5.6% 5.9% 6.0% 5.9% 5.9% 5.9% 10.4% 9.3% 8.7% 7.6% 6.8% 7.4% 8.4% 8.8% 8.3% 4.2% 4.0% 4.0% 3.9% 3.9% 4.0% 4.1% 4.0% 4.3% 3.4% 3.1% 2.9% 2.7% 2.6% 2.7% 1.9% 2.3% 2.4% 2.8% 2.8% 2.6% 2.7% 2.6% 2.6% 14.3% 14.0% 12.9% 12.8% 12.3% 11.8% 13.2% 11.4% 12.2%
0%
20%
40%
60%
80%
100%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Other Virgin Media Viacom UKTV BSkyB* Channel 5 Channel 4 ITV BBC
Audience share Broadcaster portfolio shares in multichannel homes
71
Figure 2.71
Source: BARB Note: ‘Other’ includes BBC Parliament, BBC Choice, BBC HD and BBC Knowledge. A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. HD and SD viewing included
19.5% 19.3% 20.0% 19.9% 20.4% 20.0% 20.2% 20.5% 21.3%
6.7% 6.9% 6.9% 7.1% 7.0% 6.9% 6.6% 6.5% 6.1% 0.7% 0.9% 1.0% 1.1% 1.2% 1.3% 1.4% 1.5% 1.7%
0.2% 0.3% 0.4% 0.4% 0.5% 0.5% 0.6% 0.7% 0.9%
0.6% 0.6% 0.6% 0.8% 0.8% 0.8% 1.1% 1.2% 1.0%
0.5% 0.6% 0.5% 0.6% 0.6% 0.6% 0.7% 0.8% 0.7%
1.3% 1.3% 1.2% 1.3% 1.3% 1.3% 1.3% 1.3% 1.2%
0%
5%
10%
15%
20%
25%
30%
35%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Other
CBeebies
CBBC
BBC News 24
BBC Four
BBC Three
BBC Two
BBC One
32.2% 32.7% 33.2% 29.5% 29.8% 30.6% 31.2%
Audience share
31.8% 31.4%
BBC portfolio shares in multichannel homes
72
Figure 2.72
Source: BARB. Note: ‘Other’ includes (when relevant) ITV Play, Men & Motors, GMTV2, Granada Breeze, Plus, ITV News. ITV1, ITV2, ITV3 and ITV4 and include +1 and HD services’ shares. Due to a new BARB measurement panel from 2010 onwards, pre- and post-panel change data should be viewed with caution.
18.9% 18.4% 17.5% 17.6% 17.2% 16.9% 16.6% 16.5% 15.7%
1.7% 2.0% 2.0% 2.2% 2.4% 2.6% 2.6% 2.7% 2.7%
1.2% 1.4% 1.4% 1.6% 1.8% 2.2% 2.4% 2.5% 0.5% 0.7% 0.9% 0.9% 1.0% 1.1% 1.1% 0.0%
0.0% 0.2% 0.3% 0.3% 0.3% 0.3% 0.4% 0.3% 1.0%
0%
5%
10%
15%
20%
25%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Other
CITV
ITV4
ITV3
ITV2
ITV
21.7% 22.1% 22.0% 22.3% 22.6% Audience share
22.7% 23.1% 22.3% 22.6%
ITV portfolio shares in multichannel homes
73
Figure 2.73
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. E4, More4 and Film 4 respective +1 channel shares are included. 4seven launched 4th July 2012. Note: In 2010 C4 and S4C became two separate channels following digital switchover in Wales. For the purposes of this report the two channels remain labelled together in relevant charts. S4C 2012 channel share = 0.1%. HD and SD viewing included.
7.3% 7.9% 8.2% 7.4% 6.8% 6.4% 6.1% 5.9% 5.6%
1.2% 1.6%
1.9% 1.8%
1.8% 1.8% 1.9% 1.8% 1.9%
0.5% 0.9%
1.0% 1.0% 1.2% 1.4% 1.5%
0.1%
0.6% 0.8% 1.0% 1.2% 1.2% 1.4% 1.2%
0.2% 0.8% 0.8% 0.8% 0.9%
0.9%
0.3% 0.3% 0.3% 0.3% 0.3% 0.1%
0%
2%
4%
6%
8%
10%
12%
2004 2005 2006 2007 2008 2009 2010 2011 2012
4Seven
4Music
C4+1
More4 Total
Film4 Total
E4 Total
Channel 4 + S4C
8.6% 9.6% 11.2% 11.2% 11.5% 11.7%
Audience share
11.5% 11.6% 11.5%
Channel 4 portfolio shares in multichannel homes
74
Figure 2.74
Source: BARB. Note: Channels include their +1 service. HD and SD viewing included. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.
5.1% 5.3% 4.9% 4.6% 4.7% 4.7% 4.5% 4.4% 4.5%
0.0% 0.0% 0.1% 0.4% 0.6% 0.6% 0.5% 0.5% 0.5%
0.0% 0.0%
0.1% 0.6%
0.7% 0.8% 0.9% 1.0% 1.0%
0%
1%
2%
3%
4%
5%
6%
7%
2004 2005 2006 2007 2008 2009 2010 2011 2012
5 USA
5*
Channel 5
5.3% 5.1% 5.6% 5.1% 5.9% 6.0% Audience share
5.9% 5.9% 6.0%
Channel 5 portfolio shares in multichannel homes
3.6% 3.4% 3.2% 3.2% 2.6% 2.9% 2.7% 2.7% 2.7%
3.1% 2.5%
2.2% 1.6% 1.5% 1.5% 1.3% 1.2% 1.2%
2.9%
2.4% 2.7% 2.2%
2.1% 2.4% 2.2% 2.3% 2.2%
0.6%
0.6% 0.5%
0.5% 0.5%
0.5% 0.6% 0.7% 0.6%
0.3%
0.3% 0.1%
0.0% 0.0% 0.0% 1.5% 1.6% 1.3%
0.3% 0.3%
0%
2%
4%
6%
8%
10%
12%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Sky Atlantic
Former Virgin TV portfolio* Sky Arts/Real Lives
Sky Travel
Sky News
Sky One/Two/Pick TV
Sky Movie channels
Sky Sports channels
10.4% 9.2% 8.7% 7.6% 6.8% 7.4%
Audience share
8.4% 8.8% 8.3%
75
Figure 2.75
Source: BARB. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. *BSkyB took ownership of VMTV in June 2010, Virgin Media TV portfolio shares are included in the BSkyB figure for the whole of 2010 onwards. HD and SD viewing included.
BSkyB portfolio shares in multichannel homes
76
Source: BARB. Note: In 2008 figures, new channel names and shares have been matched to old channels. Dave went live in Oct 2007. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. HD and SD viewing included.
Figure 2.76
1.9% 1.6% 1.4% 1.2% 1.1% 1.2% 1.2% 1.1% 1.1%
0.8% 0.7%
0.4% 0.4%
0.3% 0.2% 0.3% 0.1% 0.1%
0.4% 0.5%
0.6% 0.6%
0.4% 0.4% 0.6%
0.8% 1.0%
0.3% 0.3%
0.2% 0.2%
0.3% 0.2% 0.1% 0.1% 0.1%
0.2% 0.2%
0.2% 0.1%
0.1% 0.1% 0.1% 0.1% 0.1%
0.1% 0.2%
0.5% 0.6%
0.5% 0.4% 0.4% 0.4% 0.4%
0.2% 0.2% 0.4% 0.7%
1.2% 1.3% 1.3% 1.1% 1.1%
0.2% 0.3% 0.3% 0.2% 0.1% 0.1% 0.1%
0.2% 0.4%
0%
1%
2%
3%
4%
5%
2004 2005 2006 2007 2008 2009 2010 2011 2012
Other
UKTV G2/Dave
UKTV Drama/Alibi
UKTV Documentary/Eden UKTV Food/Good Food
UKTV History/Yesterday
UKTV Style/Home
UKTV Gold/G.O.L.D/Watch
4.2% 4.0% 3.9% 3.9% 4.0% 4.0% 4.0% 4.3%
Audience share
4.1%
UKTV portfolio shares in multichannel homes
77
Figure 2.77
Source: BARB. Note: Includes channels’ +1 services. HD and SD viewing included
Share Rank Share Rank
Channel 2012 2012 2011 Channel 2012 2012 2011 BBC One 21.3% 1 1 CBeebies 1.2% 11 11 ITV 15.7% 2 2 More4 1.2% 12 12 Channel 4 6.5% 3 3 Sky Sports 1 1.2% 13 13 BBC Two 6.1% 4 4 ITV4 1.2% 14 15 Channel 5 4.5% 5 5 Dave 1.1% 15 16 ITV2 2.8% 6 6 BBC News 1.0% 16 14 ITV3 2.5% 7 7 5 USA 1.0% 17 19 E4 1.9% 8 8 Pick TV 1.0% 18 18 BBC Three 1.7% 9 9 Yesterday 1.0% 19 20 Film4 1.5% 10 10 Sky 1 1.0% 20 17
The top channels by share in multichannel homes: 2011 to 2012
78
Cbeebies
ITV2
% Female
More4 CH5
Younger (% under 35 years old)
% Male
Older (% over 35 years old)
BBC1
Sky Sports News
Sky Sports 1 ITV4
Dave
BBC News GOLD
Yesterday BBC4
Sky News
Film4
Sky 1 BBC3
CBBC
BBC2
Pick TV
ITV3
5 USA
CH4
ITV
5* Sky Living
E4
Disney Channel
Comedy Central
Disney Junior
Source: BARB Note: The profile of a channel is calculated relative to the television population in multichannel homes. Includes channel’s +1 services. HD and SD viewing included.
Figure 2.78 Age and gender profile of the 30 most viewed channels in multichannel homes, 2012
Figure 2.79
79
Source: BARB, all individuals. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Time-shifted viewing defined as total minutes of viewing on same day as live (VOSDAL) + Viewing 2-7 days after broadcast (Coded Playback). All viewing (via a TV set) of broadcast content viewed within 7 days after broadcast is reported by BARB. This will include viewing to catch-up TV services and content viewed via player services such as BBC iPlayer, ITV Player, 4OD etc
212 215 212 225 219 216
3 4 6 8 10 11 3 5 7 9 12 13
0
50
100
150
200
250
2007 2008 2009 2010 2011 2012
Viewed 2-7 days after broadcast
Viewed on same day as live
Live
2% 4% 6% 7% 9% 10% Average daily minutes viewed per individual
Live versus time-shifted viewing, all homes % time-shifted
218 241
224 242
225 240
Figure 2.80
80
Source: BARB, DVR owners (individuals), all homes. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution. Time-shifted viewing is defined as total minutes of viewing on same day as live (VOSDAL) + Viewing 2-7 days after broadcast (Coded Playback). All viewing (via a TV set) of broadcast content viewed within 7 days after broadcast is reported by BARB. This will include viewing to catch-up TV services and content viewed via player services such as BBC iPlayer, ITV Player, 4OD etc.
170 173 177 200 195 194
15 15 15
15 16 17 15 16 16
16 18 19
0
50
100
150
200
250
2007 2008 2009 2010 2011 2012
Viewed 2-7 days after broadcast
Viewed on same day as live
Live
15% 15% 15% 14% 15% 16% Average minutes viewed per day
Live versus time-shifted viewing: DVR homes % time-shifted
232 230
200 203 208
229
Figure 2.81
81
Source: BARB, all Individuals, based on total minutes. Note: New BARB panel introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.
2%
4%
7%
8%
11%
13%
3%
6%
9%
10%
14%
15%
3%
6%
8% 9%
11% 12%
3%
4%
6% 7%
9% 10%
3% 4%
5%
7%
8% 9%
2% 2% 3%
5% 6% 6%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2007 2008 2009 2010 2011 2012
16-24 25-34 35-44 45-54 55-65 65+
Proportion of time shifted viewing, by age: all Adults Share of viewing
Figure 2.82
82
Source: BARB, DVR owners, all homes, Based on total minutes. Note: A new BARB panel was introduced in 2010. As a result, pre- and post-panel change data must be compared with caution.
14%
17%
19%
16%
20% 19%
18%
20% 20% 19% 21% 22%
20% 18%
18%
15%
17% 17%
14% 14% 15%
12%
14% 15%
12% 13%
14% 13% 13% 14%
12% 11% 10% 10%
11% 11%
0%
5%
10%
15%
20%
25%
2007 2008 2009 2010 2011 2012
16-24
25-34
35-44
45-54
55-65
65+
Proportion of time shifted viewing, by age: DVR Adults Share of viewing
Figure 2.83
83
0
2,000
4,000
6,000
8,000
10,000
12,000
May
-10
Jul-1
0
Sep-
10
Nov
-10
Jan-
11
Mar
-11
May
-11
Jul-1
1
Sep-
11
Nov
-11
Jan-
12
Mar
-12
May
-12
Jul-1
2
Sep-
12
Nov
-12
Jan-
13
Mar
-13
BBC iPlayer [M] Channel4 4oD [C] Channel 5 - Demand 5 [C]*
Source: comScore MMX, home and work panel, May 2010 to April 2013 Notes: * Between May-10 and Oct-10 data is reported as Five – Demand Five [C], a subsidiary of the RTL Group; data between Nov-10 and Nov-12 is unavailable; from Dec-12 onwards data is reported as Channel 5 – Demand 5 [C], a subsidiary of the Northern & Shell Network.
Unique audience of online catch-up services on PC/laptop Unique audience (000)
Figure 2.84
84
2 2 3 2 2 3 3 2 3 3 3 4 4 4 5 5 5 6 6 28 28 29 28 27 28 26 21 21 22 27 28 29 26 30 31 31 28 28 8 9 9 9 10 11 10 9 9 10 11 11 10 11 13 11 8 7 8
86 84 85 80 78 74 74 67 71 81 70 79 80 77
87 76 79 71 70
6 9 11 11 11 12 12 12 13
15 17 19 20 26
37 35 38
35 35 9 10 9 15 13 13 13 13 14
19 21 23 24 28
38 33 33
30 31 139 143 145 146 142 140 138
125 130 151 150
165 167 174
212 194 200
183 181
0
50
100
150
200
Total
Mobile devices
Tablets
Computers
Games consoles
TV platform operators
Internet TV/ connected devices Unknown
Source: BBC. Note: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media and BT Vision. Games consoles comprise Sony PS3, Nintendo Wii and Microsoft XBox 360. An update in iStats AV means that PS3 devices were incorrectly classified as unknown devices from week commencing 18th February 2013.
Requests for programmes across BBC iPlayer by device type – TV only Number of requests (millions)
1,205
1,807
705
1,636
2,467
616 370
2,326
1,594
776 614
0
500
1,000
1,500
2,000
2,500
3,000
Apr-12
Sep-12
Apr-13
85
Total Unique Visitors (000)
Figure 2.85 Total unique visitors to selected online film and TV streaming sites
Source: comScore MMX, UK, work and home panel, April 2012 to April 2013. Note: This is the unique audience for laptop and desktop computers only. MMX Legend: [P] Property, [M] Media Title, [C] Channel.
25,612
4,046 2,090 1,531 37
27,120
3,483 2,435 1,150 141
27,949
3,543 2,646 1,130 749
0
5,000
10,000
15,000
20,000
25,000
30,000
Apr-12
Sep-12
Apr-13
86
Total Unique Visitors (000)
Total unique visitors to selected video sharing sites Figure 2.86
Source: comScore MMX, UK, work and home panel, April 2012 to April 2013. Note: This is the unique audience for laptop and desktop computers only. MMX Legend: [P] Property, [M] Media Title, [C] Channel.
Opinion on programme standards over the last 12 months
34% 28%
40% 40%
35%
41%
32%
33%
31% 31%
31%
9% 12% 15% 10%
13% 10%
13% 11%
12% 12%
13%
55% 58% 44%
47% 49% 46% 53%
54% 55%
55% 55%
0%
10%
20%
30%
40%
50%
60%
70%
Got worse Improved Stayed the same
Source: Ofcom Media tracker 2012. Base: All with TV, but excluding those never watching (1,830).
Q - Do you feel that over the past year television programmes have improved, got worse or stayed about the same?
87
Figure 2.87
Opinion on programme standards over the last 12 months, by age
31% 25% 28% 41% 41%
13% 15% 15%
11% 8%
55% 58% 56% 48% 50%
All Adults 16-34 35-54 55-64 65+
Got worse Improved Stayed the same
Source: Ofcom Media tracker 2012. ‘Don’t know’ responses not charted. Base: All with TV, but excluding those never watching (1,830); 16-34 (609); 35-54 (640); 55-64 (247); 65+ (334).
88
Q - Do you feel that over the past year television programmes have improved, got worse or stayed about the same?
Figure 2.88
Reasons for online on demand use: 2012
62%
43% 32% 27%
18% 12% 0%
20%
40%
60%
Missed the programme/film when on TV and use/d to catch
up
Want to watch programme/film at time that suits
me
Use it when there is nothing
on 'normal' TV to watch
Just to pass some time/relax
Programme/film was
recommended by someone I
know
Someone watching
something else at the time it
was on so used to catch up
Source: Ofcom Media tracker 2012. Base: All who use online ‘video on demand’ 2012 (725), 2011 (658). Note: Only responses ≥ 10% charted. All responses unprompted.
Q - What would you say are the reasons you use/ used your on demand service, whether you were catching up or accessing other content?
89
59% 17% 2011 34% 25% 15% 25%
Figure 2.89