JOHN PLAYER
GOLD LEAFSTAY AHEAD
NEW MODERN PACKSAME TRUSTED TASTE
JPGL Rural Development Support(5 D Consumer Engagement)
1st April, 2014 to 31st May, 2014
1-2 Many Consumer Engagement JPGL Float Activity
(Gujjar Khan Market)19th May, 2014
Activity Objective:
This activity will act as a catalyst in rural growth of JPGL in terms of volume, distribution and off take. Also to generate brand mileage along with trial, through innovative consumer engagement touch pint.
(1-2-Many Consumer Engagement) Target Consumer & Mechanics
TARGET CONSUMER
Primary: Own Franchise (FF & SPL) Secondary: Marlboro UHW
MECHANICS
Target for Brand Ambassadors 100 Smokers/Day/Float
RESOURCE
4 BA’s (3 Existing and 1 Additional)
John Player Gold Leaf 4
(1-2-Many Consumer Engagement) Target Consumer & Mechanics
CONSUMER CONTACTS DONE AT 5-D ANIMATION FLOAT 105 Consumers Contacts
CONSUMER VISITED 5–D ANIMATION FLOAT 90 Consumers visited 5-D animation
Steps for Consumer Contact at Selective Channel
1.Prospecti
ng of Potential Consumer
2.Introductio
n to Consumer
3.Sales
pitch & Video
Showing4.Elaborate
Unique feature of Gold
Leaf Pack
5.Consumer
Data Collection
6.Take
Consumer in Float for experience
the 5-D animation
7.Closing
Call
Steps for Consumer Contact at Selective Channel
Selective Channel for engagement of the
Consumer
BA is engaging Consumer for Gold Leaf 5-D
Animation
Gold Leaf Float Unit for 5-D Animation
All consumers experienced and enjoyed first time this “Gold Leaf 5-D Animation”.
Consumers are also liking “Gold Leaf New Modern Pack” and says about it that it is very attractive pack because of its attributes like four golden lines, metal brush design, john player logo and signature.
“Gold Leaf New Modern Pack” pack is a Unique Pack with same trusted taste as compare to all Cigarettes brands.
Consumers advised that these different type of promotional activities PTC should run for their valued consumers.
Consumer Feedback regarding to Gold Leaf New Pack