New Media: Social & Digital Media Changing Your World
New Media: Social & Digital Media Changing Your World
Presented by
Nancy SimsSenior Vice President
August 31, 2009
Brian BlockAccount Executive
Ways Newspapers and Broadcast Outlets are Managing the Digital Age
Ways Newspapers and Broadcast Outlets are Managing the Digital Age
• Turning more to online news
• Reporter Blogs
• Citizen Journalism
• Twitter headline feeds
• Customized Delivery — RSS (Real Simple Syndication) feeds
• Video
• Podcasts
New Media Tools – Citizen JournalismNew Media Tools – Citizen Journalism
National and Local Blogs
Building Your Own BrandBuilding Your Own Brand
Digital Media — Blogs• Blog influence is high. Just ask the newspapers.
• Bloggers are thought leaders, teachers, trend setters, investigators
• You can blog on:• Services • Customer stories • Important issues • Industry news • Fight bad criticism or solicit praise
Building Your Own BrandBuilding Your Own Brand
Digital Media — Blogs
Building Your Own BrandBuilding Your Own Brand
New Media Sites
Hi. This is where we go online to show you examples of how others in your industry are using social networks. Contact us for a personalized presentation at your office.
713-627-2223
- Brian Block
New Media ConcernsNew Media Concerns
“You have zero privacy anyways, get over it.” – Sun Microsystems CEO Scott McNealy, 1999
• Expose too much personal information
• Legal problems when sharing company secrets
• Open to negative comments
• Co-opt/Brand theft
• Time consuming
People do Businesswith Brands They Know
People do Businesswith Brands They Know
How can new media tactics yield results for media coverage and audience loyalty?
Case StudyBlog Outreach – Renewable Energy Company
Case StudyBlog Outreach – Renewable Energy Company
Outreach to environmental reporter bloggers at
and
Caught the attention of the
Secured discussion with Vice President Joe Biden on how the Recovery Act is helping the business community
Case StudyTwitter — Telecommunications Company
Case StudyTwitter — Telecommunications Company
Relationship building with KHOU reporter Alex Sanz through Twitter
Resulted in product coverage on KHOU Channel 11 News
Case StudyFacebook – Community Engagement
Case StudyFacebook – Community Engagement
Found several Facebook groups supporting a client competition through their own networks
Rather than control a single social network, Brian followed up with each group supplying information & digital content.
Helped individual groups secure over 5,000 Facebook supporters collectively promoting client’s program.
Case StudyLinkedIn — Lead Generation
Case StudyLinkedIn — Lead Generation
Brian began using LinkedIn to make connections and demonstrate his expertise
Frequently updated applications with good information will attract attention
As a result, Brian increased the number of meetings, lunches and calls with new LinkedIn contacts
Nancy Sims, Senior Vice President
Brian Block, Account Executive
713.627.2223
Blog: www.mayoralmusings.com
Twitter: www.twitter.com/nancylsims
Twitter: www.twitter.com/pierpontcom
Thank YouThank You