Transcript
Page 1: New Media: Social & Digital Media Changing Your World

New Media:  Social & Digital Media Changing Your World

New Media:  Social & Digital Media Changing Your World

Presented by

Nancy SimsSenior Vice President

August 31, 2009

Brian BlockAccount Executive

Page 2: New Media: Social & Digital Media Changing Your World
Page 3: New Media: Social & Digital Media Changing Your World

Ways Newspapers and Broadcast Outlets are Managing the Digital Age

Ways Newspapers and Broadcast Outlets are Managing the Digital Age

• Turning more to online news

• Reporter Blogs

• Citizen Journalism

• Twitter headline feeds

• Customized Delivery — RSS (Real Simple Syndication) feeds

• Video

• Podcasts

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New Media Tools – Citizen JournalismNew Media Tools – Citizen Journalism

National and Local Blogs

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Building Your Own BrandBuilding Your Own Brand

Digital Media — Blogs• Blog influence is high. Just ask the newspapers.

• Bloggers are thought leaders, teachers, trend setters, investigators

• You can blog on:• Services • Customer stories • Important issues • Industry news • Fight bad criticism or solicit praise

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Building Your Own BrandBuilding Your Own Brand

Digital Media — Blogs

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Building Your Own BrandBuilding Your Own Brand

New Media Sites

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Hi. This is where we go online to show you examples of how others in your industry are using social networks. Contact us for a personalized presentation at your office.

713-627-2223

- Brian Block

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New Media ConcernsNew Media Concerns

“You have zero privacy anyways, get over it.” – Sun Microsystems CEO Scott McNealy, 1999

• Expose too much personal information

• Legal problems when sharing company secrets

• Open to negative comments

• Co-opt/Brand theft

• Time consuming

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People do Businesswith Brands They Know

People do Businesswith Brands They Know

How can new media tactics yield results for media coverage and audience loyalty?

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Case StudyBlog Outreach – Renewable Energy Company

Case StudyBlog Outreach – Renewable Energy Company

Outreach to environmental reporter bloggers at

and

Caught the attention of the

Secured discussion with Vice President Joe Biden on how the Recovery Act is helping the business community

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Case StudyTwitter — Telecommunications Company

Case StudyTwitter — Telecommunications Company

Relationship building with KHOU reporter Alex Sanz through Twitter

Resulted in product coverage on KHOU Channel 11 News

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Case StudyFacebook – Community Engagement

Case StudyFacebook – Community Engagement

Found several Facebook groups supporting a client competition through their own networks

Rather than control a single social network, Brian followed up with each group supplying information & digital content.

Helped individual groups secure over 5,000 Facebook supporters collectively promoting client’s program.

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Case StudyLinkedIn — Lead Generation

Case StudyLinkedIn — Lead Generation

Brian began using LinkedIn to make connections and demonstrate his expertise

Frequently updated applications with good information will attract attention

As a result, Brian increased the number of meetings, lunches and calls with new LinkedIn contacts

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Nancy Sims, Senior Vice President

Brian Block, Account Executive

713.627.2223

[email protected]

[email protected]

Blog: www.mayoralmusings.com

Twitter: www.twitter.com/nancylsims

Twitter: www.twitter.com/pierpontcom

Thank YouThank You


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