New Media & Journalism: Trends, Opportunities
and Challenges
New Media & Journalism: Trends, Opportunities
and Challenges
Julie GargottaJulie Gargotta
Increased Sharing Clashes with Traditional
Journalism
Increased Sharing Clashes with Traditional
Journalism Journalism’s “Identity Crisis” in
information equation
New media: Creative ways for journalists to appeal to their audiences, as well as enhance the impact of their stories and reporting
“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”
(Aufderheide, 2009)
“Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.”
(Aufderheide, 2009)
New Media Shakes Things Up!
New Media Shakes Things Up!
“One Word: Evolution”
Crossroads of new/old practices
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New Media, New Challenges
New Media, New Challenges
Meeting Needs: 24/7 news cycleUp-to-the-minute
informationPick your platform: mobile phones, podcasts, computers
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Global Ripple EffectGlobal Ripple Effect
New media’s integration: Not just an American notion
Nigerian Tide News Online
http://www.thetidenewsonline.com/?p=23797
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“What’s Trending Now?”“What’s Trending Now?”
Change of address: media makers make the move online
Video sectionsExpanding coverageHyperlinks direct attentionEx: Harrisburg's Patriot News
Social Media: Utilizing
Social Media: Utilizing
Cultivating loyal audiences
Humanizing talent
Ex: AC360 BlogBob Kelly FBKatie Couric Twitter
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Users Become Participants
Users Become Participants
Users become more active, invested
Digital crowdsourcingCivilian reportingWGAL Ulocal: User photos, pics
make it to air
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Reaching Niche Audiences: Mobile Apps and PodcastingReaching Niche Audiences:
Mobile Apps and PodcastingMobile Apps:
Constant connection, dependency
Podcasting: Greater customization
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It’s Worth a Try: Experimenting with New Media
It’s Worth a Try: Experimenting with New Media
Multimedia Reporters (aka “One Man Bands”)
Multimedia content: graphics and slideshows
Newspaper reporters turn
on-camera talent
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…but not all is successful
…but not all is successful
WKRG Tests out iPad2 for shooting package
Ready for TV? You Decide.
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New Media in the Classroom
New Media in the Classroom
Enriching curriculum, preparing students
Engaging students with familiar technologies
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