Download pdf - New media in Broadcasting

Team

Mohananda

Abu Md Al Mozahidi

Mohammad Ali Sarkar

DeepokChandra

Das

Internet

Websites

Computer Multimedia

Television program

Feature films

Magazines

Definition

Most technologies described as new media are digital, oftenhaving characteristics of being manipulated,networkable, dense, compressible, and interactive. Someexamples may be the Internet, websites, computermultimedia, video games, augmented reality, CD-ROMS, and DVDs.In that sense, the term "new media" refers to on-demand accessto content anytime, anywhere, on any digital device, as well asinteractive user feedback, and creative participation. Anotheraspect of new media is the real-time generation of new andunregulated content. New media does not include televisionprograms (only analog broadcast), feature films, magazines, books,or paper-based publications – unless they contain technologiesthat enable digital interactivity.

New Media Tools

Internet

Websites

Multimedia

CD Roms & DVD

Social Media

History

In the 1960s, connections between computing and radical art began to grow stronger. It was not until the 1980s that Alan Kay and his co-workers at Xerox PARC began to give the computability of a personal computer to the individual, rather than have a big organization be in charge of this. "In the late 1980s and early 1990s, however, we seem to witness a different kind of parallel relationship between social changes and computer design. Although causally unrelated, conceptually it makes sense that the Cold War and the design of the Web took place at exactly the same time.

History

Until the 1980s media relied primarily upon print and analog broadcast models, such as those of television and radio. The last twenty-five years have seen the rapid transformation into media which are predicated upon the use of digital technologies, such as the Internet and video games. However, these examples are only a small representation of new media. The use of digital computers has transformed the remaining 'old' media, as suggested by the advent of digital television and online publications. Even traditional media forms such as the printing press have been transformed through the application of technologies such as image manipulation software like Adobe Photoshop and desktop publishing tools.

Media Fragmentation: 40’s

• Radio

• Newspaper

• Magazine

• Cinema

• Theater

• Poster


• Radio

• Newspaper

• Magazine

• Cinema

• Theater

• Poster

• TV

• Long Play


• Radio

• Newspaper

• Magazine

• Cinema

• Theater

•Poster

•TV

•Long Play

•Tape

•Satellite


• Radio, Newspaper, Magazine, Cinema,

Theater, Poster, TV, Long Play, Tape, Satellite,

CD, Walkman, Video Games, Personal

Computer, Video Cassette Recorder, Mobile

Phone, Laser Disc


Radio, Newspaper, Magazine, Cinema, Theater,

Poster, TV, Long Play, Tape, Satellite, CD,

Walkman, Video Games, Personal Computer,

Video Cassette Recorder, Mobile Phone, Laser

Disc, DVD, Quicktime, Internet, Email, Webcam,

PDA, Smartphone

Media Fragmentation: 2000

Radio, Newspaper, Magazine, Cinema, Theater, Poster, TV, Long Play, Tape, Satellite, CD, Walkman, Video Games, Personal Computer, Video Cassette Recorder, Mobile Phone, Laser Disc, DVD, Quicktime, Internet, Email, Webcam, PDA, Smartphone, Sattellite Radio, HDTV, Blue Ray, iTunes, Podcasting, Blog, RSS, Flickr, BitTorrent, Youtube, Wikipedia

Neuman argues that

new media will:

• Alter the meaning of geographic distance.

• Allow for a huge increase in the volume of communication.

• Provide the possibility of increasing the speed of communication.

• Provide opportunities for interactive communication.

• Allow forms of communication that were previously separate to overlap and interconnect.

Croteau and Hoynes 2003: 322

New Media in Digital Age

This should be the golden age for new media. We have the technology. We have the professionals to deliver high quality services. We have a great hunger among people for reliable, timely and useful information. Welcome to the digital and internet revolution!

Effects of New Media

on Broadcasting

Now, fast developing technology is fuelling an information revolution. The new media, digital broadcasting and the internet are sweeping away the limitations of the analogue world and weakening the grip of government-owned platforms. The nature of the relationship between the broadcaster and its audience is changing. New media in this information age provides an immediate, informative, intelligent, interactive platform for discussion and debate.

User generated Media

Internet blogs, news portals and online news, Facebook, You Tube, podcast and webcast, and even the short messaging system (SMS), are all new media. The modern revolution enables everybody to become a journalist at little cost and with global reach. Nothing like this has ever been possible before.

Negative impact

of New Media

The emergence of blog streams is a reflection on society’s awareness of the importance of information dissemination. Unfortunately this ‘leeway’ has provided room for manipulation by irresponsible users. Such a situation gives rise to a poser. The trials and tribulations created by new media have impacted on society and nation. Repercussions are reflected in people’s thinking.

New media in Bangladesh

The nature of media in Bangladesh has changed dramatically over the last decades with the emergence of new media technology and growing popularity of internet. Online audience has grown very fast with people getting more news via internet. Country’s young generations are actively consuming online news. Any key topics of government are now widely written by bloggers, sharing on Facebook, Twitter and Youtube.


Bangladesh has seen a rapid growth of Internet users since mid 2000s. According to Bangladesh Telecom Regulatory Commission (BTRC) Internet users in Bangladesh has reached more then 44 million by the end of December, 2014 with 95% users connected through mobile phone.


A Social Summit was held in Dhaka on September 2013 named “Meet up-Hashtag #2030 NOW”, with a view to look ahead the affect of internet based new media by 2030. The summit pointed out that 60 percent of the country’s population is below the age of 30, and the youth will have to take up the challenge of transforming Bangladesh. Internet connectivity through mobile in simple, low-cost solutions has the possibility to solve day-to-day challenges and create a tremendous impact on the development of the country.


One of the best examples of the impact of new media may be the Shahbag protest of 2013 and the events that followed. The participation of the educated youth on a particular issue was possible only due to connectivity through new media that generated public opinion in a large scale.

Conclusion

New Media allows an interactive approach by receiving comments, and opinion of the audience, in exchange offering the audience to network and being part of a community interested in the same topics or matters. Bottom line, New Media allows you to reach audience that is specifically interested in Beach Volleyball and Beach Volleyball events, and grow your audience thus growing the awareness of the sport worldwide.