New Media and Audience Empowerment
For: Against:
Argue that facilitated by technological developments, media power is increasingly shifting into the hands of the audience.
Argue that the idea of technology facilitated audience empowerment is a myth.
“AUDIENCE HAVE THE POWER”
Audience: mindless or in control?
Audience: Passive vs. Active
Social Media
Audience: mindless or in control?
Technological Developments
Audience: Passive vs. Active
http://www.youtube.com/watch?v=xmtd9o6ZWZM&feature=mfu_in_order&list=UL
http://www.youtube.com/watch?v=VpuC7HhCPWA
Social Media
http://www.youtube.com/watch?v=um2mvJ4fOQ0
Morgan: We have to tape this. [he gets a tape, but Bo grabs it and hugs it to her] Bo: My ballet recital! Morgan: Listen, Bo. This is very important. Everything people have written about in science books is going to change. The history of the world's future is on the TV right now. We need to record this so you can show *your* children this tape and say *you* were there. For your children, Bo.