New Levels New Levels of Innovationof Innovation
Boyd DavisBoyd DavisGeneral ManagerGeneral ManagerGeneral ManagerGeneral Manager
Server Platforms Group MarketingServer Platforms Group Marketing
Intel CorporationIntel Corporation
Copyright © 2009 Intel Corporation. All rights reserved. *Other names and brands may be claimed as property of others.
High End Enterprise TrendsHigh End Enterprise Trends
Data Demanding PerformanceData Demanding PerformanceCorporate Data Growing 50X in 3 Years Corporate Data Growing 50X in 3 Years (source IDC)(source IDC)Corporate Data Growing 50X in 3 Years Corporate Data Growing 50X in 3 Years (source IDC)(source IDC)
Unstructured Data ProliferationUnstructured Data Proliferation
Fl ibl R Utili tiFl ibl R Utili tiFlexible Resource UtilizationFlexible Resource UtilizationVirtualization as the engine for better utilizationVirtualization as the engine for better utilizationShift to Virtualization Shift to Virtualization 22..00
StandardizationStandardizationDriven by focus on TCODriven by focus on TCODriven by focus on TCODriven by focus on TCOXeon® Cost and Flexibility Advantages vs. ProprietaryXeon® Cost and Flexibility Advantages vs. Proprietary
22
Delivering What Matters to ITDelivering What Matters to IT
Intel and Oracle Scaling Solutions TogetherIntel and Oracle Scaling Solutions Together
700 700 W k h & DW k h & D700 700 Workshops & DemosWorkshops & Demos
Touched Touched 500 500 Customers together!Customers together!gg
27 27 Reference architectures across pillarsReference architectures across pillars
Delivering Optimized SolutionsDelivering Optimized Solutions
Intel’s Enterprise Leadership PillarsIntel’s Enterprise Leadership Pillars
PerformancePerformance Energy EfficiencyEnergy Efficiency VirtualizationVirtualization
From RISC to RewardFrom RISC to RewardSPARCSPARC** and POWERand POWER** customers customers
have moved to Itaniumhave moved to Itanium®® and Xeonand Xeon®®
The Start of AnotherThe Start of AnotherThe End of One EraThe End of One EraItaniumItanium®® increases increases 3636%%11
XeonXeon®® increases increases 4242%%11
SPARC* declines SPARC* declines 1515%%11
POWER* declines POWER* declines 2727%%11
Source: (Source: (11) IDC Server Tracker Q) IDC Server Tracker Q44’’07 02260807 022608..
Virtualization Virtualization 22..00What Does It Take ?What Does It Take ?What Does It Take ?What Does It Take ?
Flexible Workload ManagementFlexible Workload ManagementInvestment protection across all segmentsInvestment protection across all segmentsAppApp
I/O tuned for Virtualization I/O tuned for Virtualization Intel® VT for ConnectivityIntel® VT for Connectivity
Investment protection, across all segmentsInvestment protection, across all segmentsEnabled with Intel® VT FlexMigrationEnabled with Intel® VT FlexMigration
HWHW
VMMVMM
OSOS
VMMVMM
OSOS
AppApp
VMMVMM
OSOS
AppApp
HWHW SW C tibilitSW C tibilit
Intel® VT for ConnectivityIntel® VT for ConnectivityFiber Channel over EthernetFiber Channel over EthernetLeadership in IOV standardsLeadership in IOV standards
HWHWHWHW
Resource Resource PoolsPools
HWHW--SW CompatibilitySW CompatibilityBroad portfolio of investment and collaborationBroad portfolio of investment and collaboration
Enable the ecosystem with new platform capabilitiesEnable the ecosystem with new platform capabilities
VM Migration VM Migration
over the networkover the network
PerformancePerformanceExtended Page TablesExtended Page Tables
Virtual Machine Device Queues (VMDq)Virtual Machine Device Queues (VMDq)Intel® VT Flex PriorityIntel® VT Flex PriorityIntel VT Flex PriorityIntel VT Flex Priority
Driving Driving Real World Real World EfficiencyEfficiency
Theoretical ow
er
ow
er
Idle / Max
Energy Efficiency
stem
Po
stem
Po
Real World
Sys
Sys
Efficiency
System UtilizationSystem Utilization00%% 100100%%50%50%
Across Utilization Curve
Real World Data CentersReal World Data CentersReal World Data CentersReal World Data Centers
Intel® Xeon® Intel® Xeon® 7400 7400 SeriesSeries
Technology AdvantagesPerformance
45nm Hi45nm Hi K processK process~%50*~%50*
45nm Hi45nm Hi--K processK process
66--corescores
16MB Shared L3 Cache16MB Shared L3 Cache
Up to Up to %%1010
16MB Shared L3 Cache16MB Shared L3 Cache
Intel® VT FlexMigrationIntel® VT FlexMigration
LV Options at 50WLV Options at 50W
Power
%%1010Socket Compatible with Socket Compatible with Intel® 7300 platformIntel® 7300 platform
Extending MP Leadership with the ‘Best in Big’
* Up to approximately * Up to approximately 5050% performance result based on TPC*% performance result based on TPC*--E improvement compared to prior generation. E improvement compared to prior generation. For details visit http://www.intel.com/performance/server/xeon_mp/summary.htmFor details visit http://www.intel.com/performance/server/xeon_mp/summary.htm
Nehalem: Next Generation MicroNehalem: Next Generation Micro--architecturearchitecture
Turbo ModeTurbo Mode
Dynamic Power ManagementDynamic Power Management
Energy Efficient PerformanceEnergy Efficient Performance
Intel HyperIntel Hyper--Threading Threading Dynamic Power ManagementDynamic Power ManagementIntel HyperIntel Hyper--Threading Threading Technology Technology
Intel’s Intel’s 22ndnd Generation Generation 33x Memory Bandwidthx Memory Bandwidth
Intel s Intel s 22 Generation Generation VirtualizationVirtualization
Best in Class Bandwidth with QPIBest in Class Bandwidth with QPI
i fi fThe The greatestgreatest architectural performance leap architectural performance leap in our history !in our history !
Intel HighIntel High--performance Solidperformance Solid--State State DrivesDrivesArchitected for Write Intensive & Highly Random WorkloadsArchitected for Write Intensive & Highly Random Workloads
IT BenefitsExtreme performance
Key FeaturesKey Features2.5” FF2.5” FF
32GB/64GB SLC32GB/64GB SLC
Greater energy efficiencyEnhanced reliability
Lower TCO32GB/64GB SLC32GB/64GB SLC
Low power; 2.4W activeLow power; 2.4W active240/170 R/W (MB/s)240/170 R/W (MB/s)
>35k read IOPS/>4k write >35k read IOPS/>4k write IOPSIOPS
P j ti G t Th Projecting Greater Than a 5X Power Reduction
Is the Cloud New?Is the Cloud New?
Prior InnovationsPrior Innovations …Cloud Advances…Cloud Advances
VirtualizationVirtualizationConsolidation & VM MigrationConsolidation & VM Migration
Automated Provisioning& Data Migration
Grid ComputingGrid ComputingBatch Scheduling Across Batch Scheduling Across Homogeneous ResourcesHomogeneous Resources
Increased Multi-tenancy
Homogeneous ResourcesHomogeneous Resources
Internet Based ServicesInternet Based ServicesOn Demand Applications & ServicesOn Demand Applications & Services
Seamless ScalingPay as You GoOn Demand Applications & ServicesOn Demand Applications & Services
Cloud is New Cloud is New –– And Builds on Years of And Builds on Years of
Pay as You Go
Technology EvolutionTechnology Evolution
Cloud Architecture AssessmentCloud Architecture AssessmentTraditionalTraditional CloudCloud Typical CharacteristicsTypical Characteristics
Traditional Traditional ITIT
/P
rivate
/P
rivate Private Private
CloudCloud
ypyp
“Off“Off thethe shelf” HW & SW shelf” HW & SW
En
terp
rise
/En
terp
rise
/
Morgan Stanley
Enterprise DC evolutionEnterprise DC evolutionOffOff--thethe--shelf HW & SW, shelf HW & SW,
virtualization enabledvirtualization enabled
Outsourced Outsourced IT & WebIT & Webte
rnal
tern
al
Cloud Service Cloud Service ProvidersProviders
Serv
ices/
Ext
Serv
ices/
Ext
Google1&1 Internet
EDS Hosting
Amazon EC2
Large / custom with Large / custom with optimized HW & SWoptimized HW & SW
SS GoogleInternet Hosting EC2
Did you know… ~75% of cloud TCO driven by power & servers
CPU Choice Matters for Cloud Infrastructure
Thank YouThank You