Download pdf - New Ideas! - RAB.comThemes Functionality- Plug ins Auto Updates SEO friendly Mobile Responsive. ... Download Coupon Sales Landing Page Search Optimized Non-Radio Advertisers Rep page

Digital Idea SwapRAB Webinar, October, 2013

Radio Advertising Bureau, www.rab.comMel Taylor Media, www.meltaylormedia.com

Copyright 2013Page 1

John PotterSVP, Professional DevelopmentRadio Advertising Bureau

Mel TaylorChief Marketing Officer & Digital StrategyMel Taylor Media

New Ideas!Digital Idea Swap ‐ How to Deliver Web Stuff Your

Client Really Wants

• Radio and TV personality

• Clear Channel Interactive

• Calkins Newspapers

• Fox TV, Philadelphia

• Mel Taylor Media

• BrigantineNOW.com

• Get Smart Digital

About Your Presenter…

Mel Taylor




Digital CNA

MelTaylorMedia.com 267-625-5313

Find out what client wantsGive client what they wantCheap & easy

Challenge




Operating Blind?

Know how clientsare spending budgets?

Ask Client About Ad Spend

Answers may surprise you




If you don’t offer Digital

Someone else will

What % of buy web

Plan of client

Email, Social Media

Uncover Key Info




Client Questions

Marketing allocation

Digital allocation

Digital consideration

Who’s pitching you ?

NEW LOCAL Competitors










• Website• Domain name• Hosting & Email

FREE Plan 1st year

Google Did What ?

• Grow advertiser list

• Website as loss leader

• Events: sales/marketing expense

• Local one-stop-shop




Web Marketing 101For Local Business




CMSEZ to UseAll DepartmentsQuick to deploy




Free & Easy installThemes Functionality- Plug ins Auto UpdatesSEO friendly Mobile Responsive




Who Can Use?

• Sales Reps & Managers

• Marketing & Promotion

• Programming

• Internal (training, orientation )




Why Use• No Adjust Client or Radio Site

• SEO. No Clutter. Easy Domain

• Database. Brand & Message

• Client impressed




Landing PagePromo & ContestBusiness WebsiteEmail Capture / DatabaseDownload Coupon

Sales Landing PageSearch OptimizedNon-Radio AdvertisersRep page ( Linked-in )Success Stories




Digital Services

1. Web Presence2. Get found in Search3. Customer Database

Web Presence

1. Website2. Facebook, Twitter3. Directory




Web Presence

Website

Email Services

• Aweber• Mail Chimp• Constant Contact




Radio CONTESTWebsite
















Domain Name

Keywords in Domain NameBetter SEOEasy to RememberAway from Clutter







• Contest / promo page

• Online media kit / Success Stories

• Client websites

• Internal training websites

• Hyper-local news site



















Free WordPress Training Videos

MelTaylorMedia.com

MelTaylorMedia.com 267-625-5313

[email protected]







Thank you!

John [email protected]

800-232-3131

RAB Member [email protected]

800-232-3131

Mel [email protected]

267-625-5313