Julia Chiacchiere
The Hyperloop
FA102a, Research and Speculative Product/Service Development
Assignment one, Research
“The Deal With the Hyperloop”
Julia ChiacchiereThe Hyperloop
http://waitbutwhy.com/2015/06/hyperloop.html
Assignment one, Research
-Passengers will travel in a small capsules holding 28 people.
Julia ChiacchiereThe Hyperloop
phys.org/news/2015-07-elon-musk-high-speed-hyperloop-mars.html
Assignment one, Research
-Traveling at 760 mph, the capsule will whiz from LA to San Francisco in only 35 minutes.
Julia ChiacchiereThe Hyperloop
www.fastcompany.com/3041043/elon-musks-hyperloop-prototype-probably-coming-to-texas
Assignment one, Research
Julia ChiacchiereThe Hyperloop
-While seated, virtual windows will project landscapes through motion capture technology. mediabrands.pub/the-hyperloop-rethinking-transport/
theamericangenius.com
Assignment one, Future product or service
Julia ChiacchiereThe Hyperloop
The Hyperloop
- New mode of transportation- Inexpensive for travelers - Is fast and frequent
Assignment two, Source for Brand Character Words
Julia ChiacchiereThe Hyperloop
David Bowie
Assignment two, Naming Process
Julia ChiacchiereThe Hyperloop
The Hyperloopo Differento Scenico 360o West
Coasto Quicko FuturisticVacTraino Early 1900’s concept for a fast “vacuum train”.
Bullet Coaster
Assignment two, Final Product/Service Name
Julia ChiacchiereThe Hyperloop
Bullet Coastero A spin on the traditional bullet train, the name is
simple, portraying its west coast market, old school reliability, and speedy design.
Assignment two, Brand Character Diagram Sketches
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Assignment two, Brand Character Diagram
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Bullet-Coaster
Persona
Tone
Purpose
Language
Blow our minds.
Am I sitting in a tin can? Down in L.A, everyday.
Past one hundred thousand miles.
Face the strange.
Assignment three, Logotype Research
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Persona
Tone
Purpose
Language
Blow our minds.
Am I sitting in a tin can? Down in L.A, everyday.
Face the strange.
Assignment three, Final Logo
Julia ChiacchiereThe Hyperloop
Bullet-Coaster
Persona PurposeBlow our minds.
Assignment four, Social Media Branding, Research
Julia ChiacchiereThe Hyperloop
Bullet Coaster
PersonaYouTubehttps://www.facebook.com/youtube/?fref=ts
Product Development Technologieshttps://www.facebook.com/askpdt/
JetBlue Airwayshttps://www.facebook.com/JetBlue/
Assignment four, Social Media Branding, Facebook Pages
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Assignment four, Social Media Branding, Facebook Pages
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Assignment four, Social Media Branding, Facebook Pages
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Assignment four, Social Media Branding, Creating Community
Julia ChiacchiereThe Hyperloop
Bullet Coaster
Personal Social Media Accounts - Facebook- Twitter
Assignment four, Social Media Branding, Creating Community
Julia ChiacchiereThe Hyperloop
Bullet Coaster
- Word of mouth
- Personal blog, Tumblr