Event Show 2016
Moscow, Russia
8 September 2016
‘’How we create moments to remember‘’
Let me introduce myself…
Patrick Roubroeks
15/09/1965, born in Roermond, The Netherlands
Academy for Journalism
Dutch public broadcaster NOS, Editor Producer (7.5 years)
Production company ID TV , Executive Producer (6 years)
Xsaga – Staging Brands, Co-founder and Creative Director (15 years)
About Xsaga – Staging Brands. . .
Xsaga is a consultancy and production agency for brand activation and
event marketing based in Amsterdam.
Xsaga combines its strategic and conceptual strengths with creative and
production expertise.
Our ambition is to create a memorable and suitable concept for our
clients. A concept that both strategically and creatively is a perfect fit
with the ideas, positioning and values of our client.
Over the past years, we have built up a strong portfolio of memorable,
cultural and (international) prize-winning productions.
Staging brands in 10 steps
01. Engage
02. Inspire
03. Amaze
04. Activate
05. Tell true stories
06. Trust Wow
07. Surprise
08. Dare to play
09. Intrigue
10…
01. Engage
Bijenkorf Valentijnsdag
Audi Activation – Joost Luiten
10. Don’t trust lists