Network Analysis for SEO
- definition & basic concepts- software and datasets
- applications for SEO
Charlotte BourneSearch Marketing Strategist
Network Analysis
Basic ConceptsNode or Vertex
Edge
Basic Concepts: Centrality
Degrees: number of incoming or outgoing connectionsCloseness: ability to reach all other nodes in the least amount of stepsBetweenness: extent that a node lies on the path to reach other nodes
SoftwareNodeXL
TulipORA
Analyst NotebookKrakPlotLibSNAUrlNet
Graphviz
PajekUCINet
NetworkXJUNGigraphVisone
Network WorkbenchGephi
Software: NodeXL
Imports from:- Flickr
- Twitter- Youtube
Backlink data from:- GWT
- Yahoo Site Explorer- Open Site Explorer
Network Analysis for SEO
- Interlinking between web properties- Analysis of backlinks
- Competitive analysis of backlinks- Social network analysis
Analysis of Backlinks- who is linking to my client’s websites?
Links to One Site in the Network
Links to Two Sites in the Network
Analysis of Backlinks
Analysis of Backlinks
Competitive Analysis- who is linking to my competitors but
not to my client?
Competitive Analysis: Degree Centrality
- Act as hubs of information
Competitive Analysis: Betweenness Centrality
- Information frequently flows through these sites
Social Media Analysis- looking for influencers on Twitter
Social Media Analysis: 4FRNT Skis
Social Media Analysis
Social Media Analysis
Advanced Applications
SEO - layering in other data sets
Social Media- brand management - competitive analysis
-reputation audit - crisis mitigation
Summary- proven field of knowledge
- applications for SEO and social media
theresultspeople.com/networknodexl.codeplex.com/
Charlotte Bourne
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