“Brands’ use of social media is not a matter of yes or no.
It is simply a matter of how and when.
The next generation of consumers will expect their brands to always be available, providing interactive
experiences and bringing value to our lives by taking advantage of social media tools in their marketing
communications”.
- Martin Lindstrom, Brand Guru
EUROPE’S LEADINGSOCIAL PORTAL
Apr
-07
May
-07
Jun-
07
Jul-0
7
Aug
-07
Sep-
07
Oct
-07
Nov
-07
Dec
-07
Jan-
08
Feb-
08
Mar
-08
Apr
-08
567563538535
516506510489484473464454
431
+32%
Social networking worldwide monthly number of unique visitors (mm)
Millenia
ls (1
3-24
)
Gener
ation
X (1
5-41
)
Baby
Boo
mers (
42-6
0)
Mature
s (61
-75)
All res
pond
ents
66%77%73%65%
49%
34%23%27%35%
51%
Percentage of time internet users spent online at user-generated vs. traditional sites
User Generated Company Generated
Over 500 Million people engage in Social Networks globally
13-24 year olds spend over 50% of their online time on Social Media sites
60%
Source: ComScore / eMarketer
Social Networking worldwide
Social Networks as an important communication platform
Talk on cell phone every day 48% 22%
Talk to friends on landline every day 44 34
Instant Message 42 16
Send messages over SNS sites every day 41 n/a
Spend time with friends in person every day 38 25
Send texts every day 36 17
Send e-mail every day 21 7
Social Network Users Are Also Major CommunicatorsThinking about all the different ways you socialize or communicate with
friends..About how often do you..?
SNS users(n=493)
Non SNS users
(n=493)
Source: Pew internet & American Life Project Survey of parents and Teens, October- November 2006. Margin of error for teens is about 4%. All differences between the percentages in the rows are statistically significant
From Push and Pull to Participation
World Trend Map
Source: http://informationarchitects.jp
Background Information
Europe’s largest social networking site‣ Available in 24 languages ‣ +35 million registered members‣ +50 million monthly UV‣ + 6 billion monthly page views ‣ + 75 000 new members/day
Launched April 2007 (rebranding into Netlog.com)
Founders Toon Coppens and Lorenz Bogaert active in Social Media since 2000
VC backed – €5m from Index Ventures and Atomico
HQ in Ghent - Belgium, team of + 50 people
A Pan - European Footprint...
... and beyond!
USP’s
Pan-European Network with localized approach‣ Available in 24 languages‣ Localized content & services‣ Geo-targeting technology
Product Focus‣ Clean Lay - out‣ User Friendly ‣ Brand Friendly
All content is moderated
Highest CTR’s in market
Deep targeting --> Age, Gender, Location, Interests,...
Unique & Innovative Brand Integration Solutions
Netlog In Turkey
Top 2 Social Community‣ + 4 700 000 registered members‣ + 500 000 Daily Unique visitors‣ + 30 000 000 Daily Page Requests
Demographics‣ Male/Female about 70/30‣ 62% of our members are 13 - 24
Key Definers‣ Music, sports, friends‣ Movies, nightlife, shopping, Internet
Other‣1 session on Netlog = 15 min. / 30 pageviews‣ A member has an average of 50 friends
13-1617-2021-2425-2829-3233-3637-4040+
24%
21%
17%
9%5%
3%
3%
14%
Age Breakdown
“Any given day more than 10 big soccer stadiums full of people visit Netlog.... in Turkey”
Target Audience
Younger
Older
Male Female
Emre, 17
Interests: humor, friends, going out, gaming, mode & beauty
Favorite cities: Paris, Izmir
Location: Istanbul
Baris, 18
Interests: shopping, cinema, music, reading, fashion, going out
Favorite radios: Powerturk
Location: Bursa
Yunus, 21
Interests: music, sport, friends, going out, gaming, business
Favorite beer: Efes, Stella Artois
Location: Ankara
Onur, 29
Interests: shopping, sports, dance, humor, culture, home, travel
Favorite newspaper: Hurriyet
Location: Istanbul
Dilek, 15
Interests: photgraphy, music, nature, history
Favorite TV channels: ShowTV, StarTV
Location: Izmir
Secil, 19
Interests: dance, friends, going out, sport, adventure
Favorite clothes brand: Replay, Mavi
Location: Ankara
Puren, 22
Interests: sport, going out, friends
Favorite softdrink: Coca-Cola light
Location: Bodrum
Sevil, 26
Interests: going out, sport
Car brand: Porsche, Alfa Romeo
Location: Istanbul
Key Shared Attribute:
I want to be my own person, express myself and show
the world what I can do.
Profile on Netlog
Profile info
Blog
Picture
Profile on Netlog
Friends
Brands
FriendsFriends
Pictures
Video’s
Application
Guestbook
Advertising Products Overview
Brand Pages
Applications
Brand Pages
Display
Display formats
Leaderboard IMU
Expandableskyscraper
Display formats
specials splash
Display Formats
skinning
Fish Where the Fish Are
Talk to them
Talk to their friends
Brand Profile
Branding and exposure
Engagement and Interaction
Viral Activation
Conversion
Boost traffic with a fully integrated set of media
Integrate your micro site (html & iframe)
Offline
Brand Page
Brand Profile
User Profile
INTERACTION
Brand Page Interaction
skin share
Logs
News
Content share
Microsite integration
Guestbook
Private messages
Become friends
Launch polls
Widgets
Contests
Applications
Feeds
Newsletter
Invitation message
Home page visibility
APPLICATIONS
Brand related or stand alone
API - Google Open Social
Credit economy
Revenue share
Viral spread
‣ notification/logs‣ invites‣ widgets on profiles
Your ideas and creativity
en.netlog.com/go/about/advertisersen.netlog.com/go/developer
WANT TO KNOW MORE?
http://[email protected] +32 476 74 76 73
T +32 400 43 21
http://[email protected] 0212 324 00 60F 0212 324 20 61