OUR BUSINESSES OUR BUSINESSES
To be recognized
globally as a
world-class
internet solutions
innovator.
“ VISION
To conceive,
develop, market and manage, innovative,
dynamic and technologically led
internet platforms for
the Asia Pacific
Region.
“
MISSION
CHEO MING SHEN | 29 years old
The co-founders
Big-picture person
Risk-taker
Strategic planner
Detail-oriented
Good financial sense
Analytical
TIMOTHY TIAH| 28 years old
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Nuffnang Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
Exteen Co. Ltd.
How Nuffnang came about…
Tim & Ming made
acquaintance at a Pussycat
Dolls concert while studying
in London.
After graduation, when the
blogopshere remained an
untapped space, Tim
& Ming created
Nuffnang.com
Launched in 2007,
300 bloggers signed up within
the first three days
This led to a dream
to create a platform to
amalgamate and monetize the blogosphere.
Both had similar experiences in
online entrepreneurship
Tim, an avid blogger,
lamented the
lack of
opportunities to monetize his blog
at that time.
Before Nuffnang came about…
BLOGGERS ADVERTISERS
ADVERTISERS Interactive digital ads
reaching out to >1,000,000
blogs with cumulative
influence over brands
BLOGGERS Generate income and receive
networking opportunities
Revolutionizing the blogosphere
We link advertisers
with bloggers
6,379,174 UNIQUE VISITS/DAY
>1,000,000 BLOGS
7 COUNTRIES
289,090 BLOGGERS
CHINA
MALAYSIA
SINGAPORE
PHILLIPPINES
HONG KONG
AUSTRALIA
THAILAND
Nuffnang in numbers
How Nuffnang completes blogging
Earn money from advertisements…
Leaderboard
Large
rectangle
Skyscraper
Review products and services
Sponsored Blog Posts
Sponsored editorial
reviews by influential
bloggers
To educate readers about
the campaign and/or
products
Advertisers can leverage on the value
of blogs with their rich and engaging
content. “
Be part of a community
Meet like-minded bloggers Befriend others who share the same passion for blogging like you!
Gain excess to exclusive blogger
events Be part of the hottest parties, latest blockbuster premieres or product launches
Win cool prizes from community
contests Think shiny gadgets, cash prizes, holiday getaways etc!
Exclusive
high-profile
bloggers
Established
talent
management
system
Large and
diverse
network
of blogs
Control
&
Accountability
Experience
in the
industry
Nuffnang’s strengths…
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
Nuffnang Philippines Inc
Netcentric Sdn Bhd
Churp Churp Pte Ltd
Nuffnang Australia Pty Ltd
Churp Churp Media Sdn Bhd
Churp Churp is resold by Nuffnang AU & Nuffnang PH
Why Churp Churp?
Platform agnostic
Leverages on existing base of users
Relevant in the social media age
High-profile alpha influencers
Alphas are celebrity Churpers known for their huge influence, their larger-than-life
presence, and their ability to drive conversations and trends both offline and online.
“
How Churp Churp works
For advertisers…
advertiser
Twitterer A
Facebook Fan B
MSN User C
Followers & Friends
For Churpers…
advertiser
Twitterer A
Facebook Fan B
MSN User C
Followers & Friends
Drink it!
Drink it!
Drink it!
Drink it!
The result?
ADVERTISER
BRAND
MESSAGES
BRAND MESSAGES
BRAND
MESSAGES
BRAND
MESSAGES
BRAND MESSAGES
Brand messages go viral!
Win-win situation…
Advertisers are happy! Churpers earn money!
Our client-servicing process
Plan
• Conceptualization
• Budgeting
Execute
• Engagement and management of social media users
• Content/Contest/Event management
Report
• Interim- and post-campaign reports
• Campaign performance analysis
The team behind Nuffnang
& Churp Churp
Exclusive digital media reseller
Gateway to the
region’s leading
social media
solutions
“ Asia Pacific’s
first social media
influencers community
Asia Pacific’s
first blog advertising community
Asia Pacific’s
first multidisciplinary online
shopping mall
Online video production
and content provider
Advertising Operations
Craft, execute, monitor
and evaluate
campaigns
“
Community Relations
Social media monitoring
Helpdesk support
Talent Management
Managing advertising enquiries
Identifying new talents
Report earnings
Monitor talents’ traffic
Community /
Blogger events
Recent campaigns
Colgate Slimsoft Campaign 2012
Raise awareness for Colgate’s new range of toothbrush: The colgate Slimsoft!
Educate the consumers and public on general oral care
Increase brand’s engagement opportunities with social influencers and consumers
General Branding
Value-added media >70 Post-event blog posts from
attendees
Dedicated event album on Nuffnang’s
FB page
Tweets from @NuffnangSG
>40 blogger tweets about the event
Objectives
Cathay Cineleisure’s Next Online Sensation
Call for entries for Cineleisure’s Next Online Sensation!
Revive the youthful crowd of Cathay Cineleisure Orchard
Establish participation of the public through conversation and voting mechanics
Objectives
Sponsored Posts 3 bloggers wrote about the contest
and doubled as contest judges.
Social Seeding via Churp Churp Churpies shared about the contest with followers.
Influencer Seeding Xiaxue helped garnered support
from her strong following.
Our clientele
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
Jipaban Malaysia Sdn Bhd
Jipaban Pte Ltd
Asia’s first multidisciplinary online shopping mall
Since Launch in 2010 Numbers
Total no. of brands 63
Total no. of active products 7,411
No. of Facebook fans 27,262
Total registered shoppers 39,983
Absolute unique visitors 859,740
Jipaban’s business strategies
Our business focus
WOMEN’S FASHION main revenue driver
Strategic collaboration
Director of women’s
fashion & fashion advisor
at Jipban
Owner and face of
MaryJulian
Recent collaboration with
Vivien Ong – winner of
New Paper New Face
2010 and international
model.
JADE SEAH CELEBRITY / PERSONALITY
maryjulian Fall/Winter ‘12 | featuring: Vivien Ong
Self-manufactured and designed products
CONNECT POLL SHARE And shop with friends With the egg-on list Your wish list
Shopping alone is no fun…
Should I buy this?
What should I
get for her birthday?
Integrated social networking features
Business processes at Jipaban
Merchandizing process
Overseas
sourcing
Photo shoot for sample pieces
Product description
Shipment arrives
Stock check
merchandizer
product specialist
logistics manager
Barcode
Inventory organization
Ordering process
Customers’
orders made
Logistics
manager prints
out picking list
Items retrieved
from shelves Packing Delivery
System captures
order
information
Item location for easy retrieval
Stocks are neatly organized
in shelves and boxes
Photo shoot area
Logistics manager packing
purchased items
Stocks storage
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Jipaban Pte Ltd
advertising
online retail
Interactive design
& devt
All-in-one interactive media design and development
We help create
an impact with
your web
presence
“
Sample projects
Blog designs
E-commerce & corporate websites
Microsites
Web & Facebook
applications
And many more…
Graphic Design
Corporate ID/Logo
Our mantras, which are encapsulated in our
work, are quality, efficiency and value.
“
How we work
Planning &
discussion Design drafting
Web
development
Final Test,
User
Acceptance
Test (UAT) &
Launch
Continued
improvements &
support
Project
confirmation
Promotes
healthy competition
Hedge against
internal technical
failure
Strategic purpose of Ripplewerkz
The Ripplewerkz team
We are not just
computer geeks, we
are fun people too!
“
Recognized over the years
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
advertising
online retail
Interactive design
& devt Ripplewerkz
Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Jipaban Pte Ltd
ReelityTV Online content provider
& video production
GAME SHOW Teams of bloggers go through tough physical challenges to compete for the ultimate cash prize and the title
of Reelity Showdown Champions.
PARODY We bring you intelligent and
sometimes silly comedy – ranging from scripted sketch to parody
montage.
LIFE STYLE Hosted by one of Singapore’s most influential bloggers, Rachell gamely tackles ‘real world’ situations and
learns that reality does bite.
Online content provider
HUMOUR Watch the terrified and confused
faces of victims we’ve punked in this series of scumbag pranks we pull on
the innocent!
Powerful social media influencers
We don’t just produce videos,
we create stories
Helmed by an experienced
and talented team
Why ReelityTV is unique…
Why venture into videos?
Delivers messages
faster Asset to the
company Wide reach &
high engagement
Overview of Netccentric
Nuffnang Philippines Inc
Nuffnang Beijing WFOE
Nuffnang-Ecpod Holding Ltd
Jipaban Malaysia Sdn Bhd
Nom Nom Media Sdn Bhd
Nuffnang Sdn Bhd
Netcentric Sdn Bhd
Ripplewerkz Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Nom Nom Media Pte Ltd
Jipaban Pte Ltd
Nuffnang Australia Pty Ltd
Nuffnang China Ltd
Nuffnang (Thailand)
Co., Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV
Exteen Co. Ltd.
Churp Churp Media Sdn Bhd
mobile app
advertising
online retail
Interactive design
& devt Ripplewerkz
Pte Ltd
Churp Churp Pte Ltd
Nuffnang Pte Ltd
Jipaban Pte Ltd
NuffnangX
Ltd (UK)
NuffnangX
Inc. (US)
NuffnangX Pte Ltd
ReelityTV Online content provider
& video production
Mobile app for blog reading
Only 1% of people
in Asia read blogs
on mobile devices “
FACT
Read blogs on the go
Three core features of NuffnangX
Find blogs…
Add blogs you know Discover new blogs Read Editors’ Choice picks
Follow blog updates… Follow blog updates
Communicate with bloggers
Comment and reply
on-the-go
Receive push
notifications on mobile
devices
Never miss a comment
from readers
NuffnangX in the press
NuffnangX in the press
The Guardian Apps Blog:
20 Best Android apps this week
BBC:
App of the week
Where we are today…
Depth & diversity of our businesses
Na matter what we do, the
internet and social media will
always remain at the heart of
our activities.
“
Our unique work culture
Work hard
Play harder
Be proactive
Be empowered
“
Friends before co-workers
Our cosy workspace
Our office is a home away from home… “
We COOK in the office…
Friendships with our talents
International press coverage
BBC News - Start-up Stories
15 November 2012 http://www.bbc.co.uk/news/11757732
As long as I’m
alive, I will work
and continue to
be productive…
“
More press coverage
We are but mere mortals, and ultimately our
achievements and legacy are all that remains
“ Spirit of entrepreneurship
THANK YOU THANK YOU